{"product_id":"maybelline-serum-lipstick-hydrating-matte-lipstick-wild-card-midtone-red-8hr-plumping-moisture","title":"MAYBELLINE Serum Lipstick Hydrating Matte Lipstick — Wild Card Midtone Red, 8HR Plumping Moisture","description":"\u003cstrong\u003eMAYBELLINE Serum Lipstick in Wild Card is a midtone red matte lipstick that delivers lush color with a hydrating oil-and-hyaluronic formula for up to 8 hours of plumping moisture.\u003c\/strong\u003e\n\n\u003cp\u003eThis lipstick combines pigment and skincare to give your lips a smooth, defined look without the heavy feel of traditional mattes. The formulation blends hydrating oils with hyaluronic acid to help lips appear fuller and feel conditioned, while a contoured, lip-hugging bullet makes one-swipe application easy and precise. Wild Card is a midtone red matte from a 16-shade collection that covers satin and matte finishes for everyday to bold looks.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this lipstick keep lips hydrated all day?\u003c\/h3\u003e\n\u003cp\u003eThe Serum Lipstick uses a combination of lightweight oils and hyaluronic acid to attract and retain moisture throughout wear. Rather than sitting dry on the surface like some mattes, the formula aims to condition so lips look smoother and feel softer. The result is color with a comfortable finish that resists flaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOil blend nourishes and reduces tightness common with matte formulas\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid helps draw moisture into the lip surface\u003c\/li\u003e\n  \u003cli\u003eLong-wear base designed to lock in hydration for up to 8 hours\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill one swipe deliver full coverage and precise shape?\u003c\/h3\u003e\n\u003cp\u003eYes — the specially sculpted bullet is designed to follow the natural curve of your lips for accurate lining and fill in a single pass. The creamy yet buildable texture deposits rich pigment without tugging. Use the pointed tip for the cupid’s bow and the flat edge to quickly fill larger areas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLip-hugging bullet for sharp edges and clean lines\u003c\/li\u003e\n  \u003cli\u003eOpaque color payoff on first application\u003c\/li\u003e\n  \u003cli\u003eBuildable opacity if you want deeper intensity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the plumping moisture last and what does \"plumping\" mean here?\u003c\/h3\u003e\n\u003cp\u003ePlumping in this context refers to the look of smoother, fuller lips achieved by sustained hydration and light-reflecting pigments. The formula is marketed to provide up to 8 hours of moisture that helps lips appear plumper without a tingling or cooling effect. Results are cosmetic: improved smoothness and a visibly fuller appearance from hydrating ingredients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 8 hours of continuous hydration activity\u003c\/li\u003e\n  \u003cli\u003eCosmetic plumping through moisture retention and finish\u003c\/li\u003e\n  \u003cli\u003eNo active stinging or warming agents—comfort-focused texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich shades and finishes are available, and how does Wild Card compare?\u003c\/h3\u003e\n\u003cp\u003eThe line includes 16 shades across satin and matte finishes to flatter a range of skin tones and looks. Wild Card is a midtone red matte that balances bright and deep tones for versatile wear — bold enough for evening yet wearable for daytime. If you prefer a softer effect, explore the satin finishes in the same collection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e16 total shades span nude, pink, red, and deeper hues\u003c\/li\u003e\n  \u003cli\u003eAvailable in both matte and satin textures to match preferences\u003c\/li\u003e\n  \u003cli\u003eWild Card: a balanced midtone red in a matte finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: This lipstick suits anyone seeking vivid, defined lip color with skincare-forward benefits — ideal for users who want a matte finish that doesn’t feel drying. It’s useful for busy routines because the contoured bullet speeds application, for those who want long-lasting hydration, and for makeup lovers who value a broad shade range from subtle nudes to statement reds like Wild Card.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHow to remove: use a gentle micellar water or oil-based remover to dissolve the pigment.\u003c\/li\u003e\n  \u003cli\u003eLayering tip: pair with a lip liner for extra definition or blot for a softer stain effect.\u003c\/li\u003e\n  \u003cli\u003eComplementary products: foundation and eye makeup from MAYBELLINE help create a balanced overall look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eG2090572 4 - INGREDIENTS: DIMETHICONE • BIS-DIGLYCERYL POLYACYLADIPATE-2 • ISOHEXADECANE • HYDROGENATED POLYISOBUTENE • PHENYL TRIMETHICONE • TRIDECYL TRIMELLITATE • HYDROGENATED JOJOBA OIL • DIMETHICONE CROSSPOLYMER • KAOLIN • CELLULOSE • ISOSTEARYL ISOSTEARATE • PARAFFIN • CERA MICROCRISTALLINA \/ MICROCRYSTALLINE WAX \/ CIRE MICROCRISTALLINE • POLYETHYLENE • SYNTHETIC WAX • ETHYLHEXYL PALMITATE • VANILLIN • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • SCLEROCARYA BIRREA SEED OIL • MORINGA OLEIFERA SEED OIL • PERSEA GRATISSIMA OIL \/ AVOCADO OIL • TOCOPHEROL • SYNTHETIC FLUORPHLOGOPITE • ALUMINUM HYDROXIDE • CALCIUM ALUMINUM BOROSILICATE • SILICA • CALCIUM SODIUM BOROSILICATE • ALUMINA • GLYCINE SOJA OIL \/ SOYBEAN OIL • TRIHYDROXYSTEARIN • MAGNESIUM SILICATE • IRON TITANIUM OXIDE • TIN OXIDE • SODIUM HYALURONATE • GLUCOMANNAN • HELIANTHUS ANNUUS SEED OIL \/ SUNFLOWER SEED OIL • ROSMARINUS OFFICINALIS LEAF EXTRACT \/ ROSEMARY LEAF EXTRACT ● [+\/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 \/ IRON OXIDES • CI 77891 \/ TITANIUM DIOXIDE • MICA • CI 15850 \/ RED 7 • CI 15985 \/ YELLOW 6 LAKE • CI 45380 \/ RED 22 LAKE • CI 45410 \/ RED 28 LAKE • CI 19140 \/ YELLOW 5 LAKE • CI 42090 \/ BLUE 1 LAKE]. (F.I.L. T70069938\/3).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this lipstick drying like typical mattes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — its oil blend plus hyaluronic acid is formulated to hydrate, offering a matte look without the usual dryness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove long-wear pigment?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use a micellar water or oil-based makeup remover to gently dissolve the color without rubbing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MAYBELLINE","offers":[{"title":"Default Title","offer_id":51486738514153,"sku":"B0FTT9WMD9","price":55.92,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/maybelline-wild-card-front-packaging.jpg?v=1783238978","url":"https:\/\/cervaaustralia.com\/products\/maybelline-serum-lipstick-hydrating-matte-lipstick-wild-card-midtone-red-8hr-plumping-moisture","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}