{"product_id":"maybelline-serum-lipstick-hold-the-door-midtone-mauve-hydrating-8hr-plumping-finish","title":"MAYBELLINE Serum Lipstick Hold The Door — Midtone Mauve, Hydrating 8HR Plumping Finish","description":"\u003cp\u003e\u003cstrong\u003eMAYBELLINE Serum Lipstick in Hold The Door delivers rich, midtone mauve color with hydrating, plumping moisture for up to 8 hours while feeling lightweight on the lips.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lipstick combines a hyaluronic acid + oil blend with a unique lip-hugging bullet to give full-coverage color that cares for lips as you wear it. The formula is available in 16 satin and matte shades and is designed to sculpt, shape, and define with a single swipe. Lightweight yet buildable, it aims to leave lips looking smoother and feeling conditioned without the heavy feel of traditional long-wear mattes.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this lipstick keep lips hydrated for up to 8 hours?\u003c\/h3\u003e\n\u003cp\u003eThe Serum Lipstick uses hyaluronic acid to attract and retain moisture while an oil blend provides emollience and a smooth glide. Together they create a serum-like finish that helps lips appear plumper and feel softer during wear. Hydration is continuous rather than just a surface gloss, helping comfort for hours.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for moisture retention and smoothing\u003c\/li\u003e\n  \u003cli\u003eOil blend for conditioning and glide\u003c\/li\u003e\n  \u003cli\u003eLong-wear formulation engineered for extended comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the midtone mauve shade 'Hold The Door' suit my skin tone?\u003c\/h3\u003e\n\u003cp\u003eHold The Door is a midtone mauve with balanced warm-cool undertones that complements many complexions. It works well as an everyday neutral for fair to medium skin and a soft, wearable mauve for deeper tones when built up. The satin-matte finish helps it read natural rather than stark.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMidtone mauve: versatile on a wide range of skin tones\u003c\/li\u003e\n  \u003cli\u003eBuildable pigmentation for customized intensity\u003c\/li\u003e\n  \u003cli\u003eSatin-matte finish that flatters rather than overpowers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow precise is the application and what makes the bullet shape special?\u003c\/h3\u003e\n\u003cp\u003eThe lipstick’s sculpted, lip-hugging bullet is contoured for accuracy, letting you define the cupid’s bow and corners without a separate liner. Its shape delivers smooth, even coverage in one pass and reduces the need for corrections. The glide comes from the formula’s oil components, making shaping effortless.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContoured bullet for targeted application\u003c\/li\u003e\n  \u003cli\u003eOne-swipe color payoff for quick routines\u003c\/li\u003e\n  \u003cli\u003eGlide-enhancing oils for even, streak-free coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long will the color last and how does it wear throughout the day?\u003c\/h3\u003e\n\u003cp\u003eThe color offers all-day wear with comfortable hydration, though high-contact activities like eating oily foods will naturally reduce wear time. The finish resists feathering and maintains tone while the moisturizing effects persist. For longer-lasting definition, pair with a lip liner or reapply the single-stroke formula as needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDesigned for extended wear with built-in hydration\u003c\/li\u003e\n  \u003cli\u003eResistant to feathering for cleaner edges\u003c\/li\u003e\n  \u003cli\u003eReapplication provides refreshed color without buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This MAYBELLINE Serum Lipstick in Hold The Door is for anyone seeking a comfortable, hydrating matte-satin lipstick that provides plumping moisture and precise application. It suits users who want a versatile midtone mauve that works for daily wear, photos, and layered makeup looks, especially those who prioritize lip care while wearing color.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eG2090572 4 - INGREDIENTS: DIMETHICONE • BIS-DIGLYCERYL POLYACYLADIPATE-2 • ISOHEXADECANE • HYDROGENATED POLYISOBUTENE • PHENYL TRIMETHICONE • TRIDECYL TRIMELLITATE • HYDROGENATED JOJOBA OIL • DIMETHICONE CROSSPOLYMER • KAOLIN • CELLULOSE • ISOSTEARYL ISOSTEARATE • PARAFFIN • CERA MICROCRISTALLINA \/ MICROCRYSTALLINE WAX \/ CIRE MICROCRISTALLINE • POLYETHYLENE • SYNTHETIC WAX • ETHYLHEXYL PALMITATE • VANILLIN • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • SCLEROCARYA BIRREA SEED OIL • MORINGA OLEIFERA SEED OIL • PERSEA GRATISSIMA OIL \/ AVOCADO OIL • TOCOPHEROL • SYNTHETIC FLUORPHLOGOPITE • ALUMINUM HYDROXIDE • CALCIUM ALUMINUM BOROSILICATE • SILICA • CALCIUM SODIUM BOROSILICATE • ALUMINA • GLYCINE SOJA OIL \/ SOYBEAN OIL • TRIHYDROXYSTEARIN • MAGNESIUM SILICATE • IRON TITANIUM OXIDE • TIN OXIDE • SODIUM HYALURONATE • GLUCOMANNAN • HELIANTHUS ANNUUS SEED OIL \/ SUNFLOWER SEED OIL • ROSMARINUS OFFICINALIS LEAF EXTRACT \/ ROSEMARY LEAF EXTRACT ● [+\/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 \/ IRON OXIDES • CI 77891 \/ TITANIUM DIOXIDE • MICA • CI 15850 \/ RED 7 • CI 15985 \/ YELLOW 6 LAKE • CI 45380 \/ RED 22 LAKE • CI 45410 \/ RED 28 LAKE • CI 19140 \/ YELLOW 5 LAKE • CI 42090 \/ BLUE 1 LAKE]. (F.I.L. T70069938\/3).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the formula moisturizing for dry lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It contains hyaluronic acid and an oil blend designed to hydrate and condition lips for up to 8 hours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I get a matte look with this shade?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The finish reads satin-matte; you can layer or blot for a drier matte appearance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MAYBELLINE","offers":[{"title":"Default Title","offer_id":51492573413609,"sku":"B0FTTT3147","price":55.92,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/maybelline-front-packaging_cdfc8be7-b19c-44ad-8d08-27fa784b8694.jpg?v=1783366671","url":"https:\/\/cervaaustralia.com\/products\/maybelline-serum-lipstick-hold-the-door-midtone-mauve-hydrating-8hr-plumping-finish","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}