{"product_id":"maybelline-lifter-plump-glow-liquid-foundation-340-hydrating-buildable-coverage-with-niacinamide-hyaluronic-acid","title":"MAYBELLINE Lifter Plump \u0026 Glow Liquid Foundation 340 — Hydrating, Buildable Coverage with Niacinamide \u0026 Hyaluronic Acid","description":"\u003cstrong\u003eMaybelline Lifter Plump \u0026amp; Glow Foundation is a hydrating liquid foundation that blends skincare actives—2% niacinamide and hyaluronic acid—into buildable coverage for a plumped, luminous finish.\u003c\/strong\u003e\n\n\u003cp\u003eThis foundation pairs cosmetic coverage with skincare ingredients designed to improve the look of skin immediately and with continued use. The formula is described as 90% skincare-focused, delivering hydration, subtle brightening, and a supple, glowy surface while allowing you to customize coverage from sheer to full. It comes in a broad shade range so you can match tone and undertone more precisely.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this foundation plump and brighten skin right away?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines hyaluronic acid, a humectant that attracts and holds moisture, with niacinamide, an ingredient associated with refining texture and supporting radiance. On application you’ll notice a hydrated, dewy surface that reflects light and reduces the appearance of fine lines. The effect is an immediate smoothing and subtle lift visible in photos and natural light.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e2% niacinamide helps even tone and refine pores.\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid hydrates and visibly plumps skin texture.\u003c\/li\u003e\n  \u003cli\u003eLight-reflecting finish creates a luminous, healthy glow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat type of coverage and finish can I expect for daily wear?\u003c\/h3\u003e\n\u003cp\u003eLifter is formulated to be buildable: one to two pumps gives a natural, skin-like tint while additional layers provide fuller coverage without heaviness. The finish leans hydrating and glowy rather than matte, so it’s ideal if you want a refreshed, radiant look that still feels lightweight. Longevity is boosted by the formula’s ability to bind moisture, helping makeup stay comfortable through the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable from sheer to full coverage without cakiness.\u003c\/li\u003e\n  \u003cli\u003eHydrating, dewy finish suited for normal to dry skin types.\u003c\/li\u003e\n  \u003cli\u003eDesigned for all-day wear with a comfortable texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I choose the right shade and apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eMaybelline offers 24 shades spanning fair to deep tones—look for a swatch that matches your jawline in natural light to find the closest match. Apply a small amount to the center of the face and blend outward using a brush, sponge, or fingertips; layering allows you to control coverage while maintaining a natural finish. Set with a light powder if you prefer more longevity in oily areas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTest shades on the jawline in daylight for accurate matching.\u003c\/li\u003e\n  \u003cli\u003eUse a damp sponge for a seamless, skin-like blend.\u003c\/li\u003e\n  \u003cli\u003eBuild only where you need extra coverage—cheeks, T-zone, or blemishes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this foundation work with my existing skincare routine?\u003c\/h3\u003e\n\u003cp\u003eThe product is formulated to complement your skincare rather than replace it; continue your usual cleansing and moisturizing steps before application. Because the base is hydrating, you may need less moisturizer beforehand, especially if your skin is already hydrated. For oily complexions, a lightweight, mattifying primer can help control shine without compromising the glow.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply over your regular daytime moisturizer or serum as usual.\u003c\/li\u003e\n  \u003cli\u003eUse primer selectively on very oily zones to extend wear.\u003c\/li\u003e\n  \u003cli\u003eLayer with sunscreen beneath—apply SPF first if using daytime.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This foundation suits anyone seeking a makeup product that leans toward skincare—ideal for people who want buildable coverage with hydrating, brightening benefits. It’s a good fit for normal to dry skin types and for those who prefer a natural, luminous finish; shade range options also make it accessible across many skin tones. If you need a heavy matte finish or oil-control specific performance, consider pairing with mattifying products or choosing a different base.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eG682521 1 - INGREDIENTS: AQUA \/ WATER \/ EAU • ISOHEXADECANE • ISODODECANE • DIMETHICONE • GLYCERIN • PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE • BUTYLENE GLYCOL • NIACINAMIDE • DIMETHICONE CROSSPOLYMER • DISTEARDIMONIUM HECTORITE • SYNTHETIC FLUORPHLOGOPITE • PEG-10 DIMETHICONE • KAOLIN • CETYL PEG\/PPG-10\/1 DIMETHICONE • PHENOXYETHANOL • SODIUM CHLORIDE • POLYGLYCERYL-4 ISOSTEARATE • CAPRYLYL GLYCOL • SILICA • DISODIUM STEAROYL GLUTAMATE • ETHYLHEXYLGLYCERIN • BUTYROSPERMUM PARKII BUTTER \/ SHEA BUTTER • SODIUM HYALURONATE • MALTODEXTRIN • ALUMINUM HYDROXIDE • CITRIC ACID • CAMELLIA SINENSIS LEAF EXTRACT • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • TOCOPHEROL • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-7 ● [+\/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 \/ IRON OXIDES • CI 77891 \/ TITANIUM DIOXIDE • CI 77007 \/ ULTRAMARINES • CI 77288 \/ CHROMIUM OXIDE GREENS]. (F.I.L. N70057684\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this foundation hydrate without feeling heavy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is lightweight yet hydrating thanks to hyaluronic acid, giving moisture without a heavy or cakey feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It contains niacinamide and hyaluronic acid, gentle for many users; patch test first if you have known sensitivities.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MAYBELLINE","offers":[{"title":"Default Title","offer_id":51486283628777,"sku":"B0FYH3D12J","price":64.16,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/maybelline-lifter-front-packaging_b3b0a34b-ba7d-469c-a166-33ba906ee5aa.jpg?v=1783214120","url":"https:\/\/cervaaustralia.com\/products\/maybelline-lifter-plump-glow-liquid-foundation-340-hydrating-buildable-coverage-with-niacinamide-hyaluronic-acid","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}