{"product_id":"maybelline-lash-sensational-firework-mascara-electro-black-lengthening-volumizing-washable-up-to-24hr","title":"MAYBELLINE Lash Sensational Firework Mascara — Electro Black, Lengthening \u0026 Volumizing, Washable up to 24HR","description":"\u003cp\u003e\u003cstrong\u003eMaybelline Lash Sensational Firework Mascara in Electro Black is a lengthening and volumizing washable mascara with a spiral \"Flex Spark\" brush that lifts, fans and defines lashes for bold, extra-black impact.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis mascara is designed to create dramatic, fanned lashes without heavy clumps. The Electro Black shade provides intensified pigment and gloss, while a Pro-Vitamin B5–infused formula helps lashes feel conditioned. The specially shaped Flex Spark brush uses varied bristle lengths arranged in a spiral pattern to lift lashes 360° for visible length and volume that builds easily and resists smudging for long wear.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the Flex Spark brush create a “firework” lash effect?\u003c\/h3\u003e\n\u003cp\u003eThe brush features bristles of different lengths set in a spiral layout to separate and lift each lash from root to tip. That structure helps coat inner, middle and outer lashes evenly, producing a radiating, fanned look rather than a clumped tube of product.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSpiral bristle arrangement targets lashes at multiple angles.\u003c\/li\u003e\n  \u003cli\u003eMixed bristle lengths grab short and long lashes for 360° coverage.\u003c\/li\u003e\n  \u003cli\u003eBrush shape lifts lashes up and outward for fuller flare.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara flake, smudge or feel heavy during the day?\u003c\/h3\u003e\n\u003cp\u003eFormulated to be clump-resistant and smudge-resistant, this washable mascara aims to maintain a clean lash line while remaining buildable and lightweight on lashes. It’s created for long wear—up to 24 hours—without feeling stiff, though results depend on skin and environmental conditions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable formula prevents overloaded lashes and clumps.\u003c\/li\u003e\n  \u003cli\u003eSmudge-resistant finish keeps eyes looking defined longer.\u003c\/li\u003e\n  \u003cli\u003eExtra-black pigments and high-shine gloss deliver bold color without stiffness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive eyes and contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eThe mascara is allergy- and ophthalmologist-tested and marketed as suitable for contact lens users. It contains conditioning Pro-Vitamin B5 to help lashes feel soft, but if you have specific sensitivities, patch-testing or consulting an eye care professional is recommended.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOphthalmologist-tested formulation for general eye safety.\u003c\/li\u003e\n  \u003cli\u003ePro-Vitamin B5 helps maintain lash softness and condition.\u003c\/li\u003e\n  \u003cli\u003eWashable formula removes with standard makeup remover, no heavy scrubbing needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want striking, extra-black lashes that look lengthened, separated and fanned without heavy buildup, this Maybelline Lash Sensational Firework Mascara in Electro Black suits everyday and dramatic looks alike. It’s aimed at people who prefer a buildable, clump-resistant mascara with a uniquely shaped brush for maximum lash-by-lash definition—ideal for contact lens wearers and those seeking long-lasting, washable wear paired with lash conditioning benefits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eG2043315 - INGREDIENTS: AQUA \/ WATER \/ EAU • PROPYLENE GLYCOL • STYRENE\/ACRYLATES\/AMMONIUM METHACRYLATE COPOLYMER • POLYURETHANE-35 • CERA ALBA \/ BEESWAX \/ CIRE DABEILLE • SYNTHETIC FLUORPHLOGOPITE • GLYCERYL STEARATE • CETYL ALCOHOL • PEG-200 GLYCERYL STEARATE • ETHYLENEDIAMINE\/STEARYL DIMER DILINOLEATE COPOLYMER • COPERNICIA CERIFERA CERA \/ CARNAUBA WAX \/ CIRE DE CARNAUBA • STEARIC ACID • PALMITIC ACID • ETHYLENE\/VA COPOLYMER • ALCOHOL DENAT. • PARAFFIN • AMINOMETHYL PROPANEDIOL • PHENOXYETHANOL • CAPRYLYL GLYCOL • GLYCERIN • HYDROXYETHYLCELLULOSE • METHYLPARABEN • BUTYLENE GLYCOL • METHYLPROPANEDIOL • XANTHAN GUM • PANTHENOL • SODIUM LAURETH SULFATE • RAYON • MYRISTIC ACID • LAURETH-21 • PEG-40 HYDROGENATED CASTOR OIL • SILICA • TETRASODIUM EDTA • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • KAOLIN • POTASSIUM SORBATE • PHENYLPROPANOL • SODIUM DEHYDROACETATE ● [+\/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 \/ IRON OXIDES • CI 77266 [NANO] \/ BLACK 2 • CI 77007 \/ ULTRAMARINES • CI 77742 \/ MANGANESE VIOLET • MICA • CI 77891 \/ TITANIUM DIOXIDE]. (F.I.L. N70041032\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Maybelline Lash Sensational Firework waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No; this Electro Black version is a washable formula, not the waterproof variant.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove this mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Remove with a gentle makeup remover or micellar water; no heavy rubbing required for washable formula.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MAYBELLINE","offers":[{"title":"Default Title","offer_id":51485764845801,"sku":"B0DHJC9Z77","price":61.09,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/maybelline-firework-front-packaging.jpg?v=1783198943","url":"https:\/\/cervaaustralia.com\/products\/maybelline-lash-sensational-firework-mascara-electro-black-lengthening-volumizing-washable-up-to-24hr","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}