{"product_id":"maybelline-lash-lift-mascara-ultra-black-double-curved-brush-fiber-infused-lift","title":"MAYBELLINE Lash Lift Mascara Ultra Black, Double-Curved Brush \u0026 Fiber-Infused Lift","description":"\u003cp\u003e\u003cstrong\u003eMAYBELLINE The Falsies Lash Lift Mascara gives you lifted, thicker-looking lashes with a double-curved brush and fiber-infused formula for an instant false-lash effect.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis washable mascara combines volumizing fibers and a unique double-curved lifting brush to grab lashes at the root, separate them, and coat each strand for visible length, curl, and fullness. Designed for everyday wear, the formula resists clumps, smudges, and flakes while remaining easy to remove. Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers, The Falsies Lash Lift offers dramatic, salon-inspired results without extensions or glue.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the double-curved brush create a lash-lift effect?\u003c\/h3\u003e\n\u003cp\u003eThe brush shape mirrors the natural curve of the lash line, reaching roots and tips in one sweep. Bristles lift lashes upward while distributing the fiber-infused formula evenly to build height and separation without weighing lashes down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDouble-curve design lifts from the base to the tip for visible curl\u003c\/li\u003e\n  \u003cli\u003eSeparator bristles prevent clumping and define individual lashes\u003c\/li\u003e\n  \u003cli\u003eBrush architecture coats fibers close to the root for long-lasting lift\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect for volume and length?\u003c\/h3\u003e\n\u003cp\u003eThe fiber-enriched formula attaches to natural lashes to add measurable volume and extend length, creating a fuller, false-lash look. Results are buildable: one coat gives natural enhancement, while additional coats boost drama without flaking when applied correctly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInfused with micro-fibers to thicken and lengthen visible lash line\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage from natural to dramatic in a few strokes\u003c\/li\u003e\n  \u003cli\u003eNo flaky residue when allowed to set between coats\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for sensitive eyes and everyday wear?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is ophthalmologist tested and formulated to be safe for sensitive eyes and contact lens wearers. It’s also washable, making removal gentle and straightforward at the end of the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOphthalmologist tested for peace of mind\u003c\/li\u003e\n  \u003cli\u003eWashable formula removes with your usual cleanser or makeup remover\u003c\/li\u003e\n  \u003cli\u003eDesigned to resist smudging and flaking during daily activities\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for best lifting and separation?\u003c\/h3\u003e\n\u003cp\u003eStart at the base of dry lashes, press the curved side of the brush against the lash line, and sweep upward in a gentle zigzag. Repeat to build volume, focusing extra product on outer lashes for a wide-eyed finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply from root to tip, using slight wiggles to deposit fibers evenly\u003c\/li\u003e\n  \u003cli\u003eAllow a few seconds between coats to avoid clumping\u003c\/li\u003e\n  \u003cli\u003eUse the brush’s curve to reach inner and outer corner lashes easily\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: MAYBELLINE The Falsies Lash Lift Mascara is ideal for anyone seeking a pronounced lift, length, and volume without extensions — especially those with sensitive eyes or contact lenses who want a reliable, washable formula. It suits busy mornings, evening looks, and anyone building a makeup kit that emphasizes eye definition with minimal fuss.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eG684944 AQUA \/ WATER \/ EAU, POTASSIUM CETYL PHOSPHATE, PARAFFIN, ETHYLENE\/VA COPOLYMER, COPERNICIA CERIFERA CERA \/ CARNAUBA WAX \/ CIRE DE CARNAUBA, STYRENE\/ACRYLATES\/AMMONIUM METHACRYLATE COPOLYMER, CERA ALBA \/ BEESWAX \/ CIRE DABEILLE, SYNTHETIC BEESWAX, BIS-DIGLYCERYL POLYACYLADIPATE-2, POLYBUTENE, CETYL ALCOHOL, STEARETH-20, GLYCERYL DIBEHENATE, STEARETH-2, PHENOXYETHANOL, SILICA, HYDROXYETHYLCELLULOSE, ACACIA SENEGAL GUM, TRIBEHENIN, CAPRYLYL GLYCOL, GLYCERYL BEHENATE, SODIUM DEHYDROACETATE, HYDROGENATED JOJOBA OIL, HYDROGENATED PALM OIL, PROPYLENE GLYCOL, DISODIUM EDTA, BUTYLENE GLYCOL, RAYON, SODIUM LAURETH SULFATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, PVP, METHYLPARABEN, TETRASODIUM EDTA, POTASSIUM SORBATE, BHT [+\/- MAY CONTAIN \/ PEUT CONTENIR CI 77007 \/ ULTRAMARINES, CI 77266 \/ BLACK 2, CI 77491, CI 77492, CI 77499 \/ IRON OXIDES, CI 77891 \/ TITANIUM DIOXIDE, MICA, CI 75470 \/ CARMINE, CI 77288 \/ CHROMIUM OXIDE GREENS, CI 77742 \/ MANGANESE VIOLET, CI 77510 \/ FERRIC FERROCYANIDE] F.I.L. D250501\/1\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is The Falsies Lash Lift washable?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is washable and removes easily with regular makeup remover or cleanser.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this if I wear contact lenses?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the mascara is ophthalmologist tested and suitable for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MAYBELLINE","offers":[{"title":"Default Title","offer_id":51486018928873,"sku":"B08H4CCJG8","price":62.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/maybelline-falsies-front-packaging.jpg?v=1783208372","url":"https:\/\/cervaaustralia.com\/products\/maybelline-lash-lift-mascara-ultra-black-double-curved-brush-fiber-infused-lift","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}