{"product_id":"maybelline-lash-lift-mascara-the-falsies-blackest-black-fiber-infused-lift-volume","title":"MAYBELLINE Lash Lift Mascara The Falsies — Blackest Black, Fiber-Infused Lift \u0026 Volume","description":"\u003cp\u003e\u003cstrong\u003eMAYBELLINE The Falsies Lash Lift Mascara delivers lifted, thicker, and longer-looking lashes with a double-curved brush and fiber-infused formula.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned to mimic the effect of a salon lift without the salon visit, this washable mascara from MAYBELLINE NY builds dramatic volume and noticeable length in a single coat. The double-curved lifting brush cradles lashes at the base while fiber-enriched pigments cling to each strand, creating a curled, multiplied lash silhouette that resists clumps, smudges, and flakes. Ophthalmologist-tested and suitable for sensitive eyes and contact lens wearers, it aims to give a bold, eye-opening finish in the shade Blackest Black.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the double-curved brush lift my lashes?\u003c\/h3\u003e\n\u003cp\u003eThe specially shaped brush follows your natural eyelash curve to lift at the root and coat the full lash length. Its design separates lashes while depositing fibers and pigment where you need hold and thickness most.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDouble-curve shape lifts at the base for a subtle upward bend.\u003c\/li\u003e\n  \u003cli\u003eComb-like bristles separate lashes to prevent clumping.\u003c\/li\u003e\n  \u003cli\u003eBrush reach coats inner and outer corner lashes evenly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara add both volume and length?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula contains tiny fibers that adhere to lash tips to visually extend length while the rich pigment builds volume. Layerable without flaking, it allows you to move from natural to dramatic by adding extra coats.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFiber-infused formula for tip-to-root extension.\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage: one coat for day, more for evening intensity.\u003c\/li\u003e\n  \u003cli\u003eNo visible flakes for long-wear appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the mascara safe for sensitive eyes and contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eThis product is ophthalmologist tested and formulated for compatibility with sensitive eyes and contacts. As with any eye makeup, discontinue use if irritation occurs and follow proper removal routines to maintain eye comfort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOphthalmologist tested for gentle wear.\u003c\/li\u003e\n  \u003cli\u003eWashable formula removes with makeup remover or cleanser.\u003c\/li\u003e\n  \u003cli\u003eSuitable for contact lens wearers when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get the best results and avoid clumps?\u003c\/h3\u003e\n\u003cp\u003eStart with a clean, dry lash and wiggle the brush at the base, sweeping upward to the tip in a single motion. For added lift, hold the brush at the base for a second before pulling through and comb through any separated lashes with the wand.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply from root to tip with a slight wiggle for lift.\u003c\/li\u003e\n  \u003cli\u003eAllow a few seconds between coats to build without clumping.\u003c\/li\u003e\n  \u003cli\u003eClean the wand regularly to prevent product buildup and flaking.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Anyone seeking a quick, mascara-only solution for lifted, fuller-looking lashes without extensions. It suits users who want a bold, curled lash effect in Blackest Black while keeping formulas ophthalmologist-tested and washable. Ideal for daily wearers, busy mornings, and those who prefer buildable intensity from natural to dramatic looks.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eG684819 AQUA \/ WATER \/ EAUPOTASSIUM CETYL PHOSPHATEPARAFFINETHYLENE\/VA COPOLYMERCOPERNICIA CERIFERA CERA \/ CARNAUBA WAX \/ CIRE DE CARNAUBASTYRENE\/ACRYLATES\/AMMONIUM METHACRYLATE COPOLYMERCERA ALBA \/ BEESWAX \/ CIRE DABEILLESYNTHETIC BEESWAXBIS-DIGLYCERYL POLYACYLADIPATE-2POLYBUTENECETYL ALCOHOLSTEARETH-20GLYCERYL DIBEHENATESTEARETH-2PHENOXYETHANOLHYDROXYETHYLCELLULOSEACACIA SENEGAL GUMTRIBEHENINCAPRYLYL GLYCOLGLYCERYL BEHENATESODIUM DEHYDROACETATEHYDROGENATED JOJOBA OILHYDROGENATED PALM OILDISODIUM EDTABUTYLENE GLYCOLRAYONSODIUM LAURETH SULFATEPENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATETETRASODIUM EDTASILICAPOTASSIUM SORBATEBHT [+\/- MAY CONTAIN \/ PEUT CONTENIRCI 77491, CI 77492, CI 77499 \/ IRON OXIDESCI 77007 \/ ULTRAMARINESCI 77891 \/ TITANIUM DIOXIDEMICACI 75470 \/ CARMINECI 77288 \/ CHROMIUM OXIDE GREENSCI 77742 \/ MANGANESE VIOLETCI 77510 \/ FERRIC FERROCYANIDE] D235274\/1\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is The Falsies Lash Lift washable or waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: This formula is washable, not waterproof — it removes with regular eye makeup remover or cleanser.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can contact lens wearers use this mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is ophthalmologist-tested and suitable for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MAYBELLINE","offers":[{"title":"Default Title","offer_id":51485962371305,"sku":"B07W3PVLW4","price":62.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/maybelline-falsies-lash-lift-tube-front.jpg?v=1783206028","url":"https:\/\/cervaaustralia.com\/products\/maybelline-lash-lift-mascara-the-falsies-blackest-black-fiber-infused-lift-volume","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}