{"product_id":"maybelline-grippy-serum-primer-hydrating-2-niacinamide-clear-primer-lightweight-long-wear-24hr-hold","title":"MAYBELLINE Grippy Serum Primer — Hydrating 2% Niacinamide Clear Primer, Lightweight Long-Wear 24HR Hold","description":"\u003cstrong\u003eMaybelline Grippy Serum Primer is a water-based, 2% niacinamide serum-to-grip primer that hydrates and creates a tacky surface to hold makeup for up to 24 hours.\u003c\/strong\u003e\n\n\u003cp\u003eThis clear, lightweight primer starts as a fresh serum and—after about 20 seconds—develops a slightly sticky texture that helps foundation, concealer, and other makeup adhere longer. Formulated with 2% niacinamide, the product provides hydration and a plumped appearance while remaining non-comedogenic, vegan, and free from a white cast or greasy residue. It’s crafted to layer smoothly with makeup and work across skin types, including sensitive skin.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Grippy Serum Primer make makeup last longer?\u003c\/h3\u003e\n\u003cp\u003eThe primer uses Serum-To-Grip technology: a silky serum that transitions to a tacky finish to anchor makeup in place. That tackiness reduces slipping and shifting of liquid and powder products throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTransforms from serum to grip in ~20 seconds for better product adhesion\u003c\/li\u003e\n  \u003cli\u003eHelps foundation and concealer resist transfer and separation\u003c\/li\u003e\n  \u003cli\u003eWorks with both cream and powder formulas for multi-step routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this primer hydrate my skin and feel heavy?\u003c\/h3\u003e\n\u003cp\u003eDespite the gripping finish, the formula is water-based and lightweight, delivering up to 24 hours of hydration without a greasy feel. The included 2% niacinamide supports a plumped, refreshed look while avoiding heavy silicones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e2% niacinamide for visible hydration and skin-smoothing appearance\u003c\/li\u003e\n  \u003cli\u003eNon-greasy, non-pilling texture that layers under makeup\u003c\/li\u003e\n  \u003cli\u003eMaintains a fresh look rather than feeling thick or oily\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this primer suitable for sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eMaybelline designed Grippy Serum Primer to be non-comedogenic and free of animal-derived ingredients, making it compatible with many skin concerns. The lightweight water-based composition minimizes pore-clogging risk while being gentle enough for sensitive types, though patch testing is advised for those with strong sensitivities.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic to reduce likelihood of clogged pores\u003c\/li\u003e\n  \u003cli\u003eVegan formula with no animal-derived ingredients\u003c\/li\u003e\n  \u003cli\u003eNo visible white cast, so it works on a range of skin tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Grippy Serum Primer in my routine?\u003c\/h3\u003e\n\u003cp\u003eApply a small number of drops to clean skin and gently spread; allow around 20 seconds for the serum to develop its grip before layering foundation or concealer. The primer pairs well with liquid, cream, and powder products and can be worn under full glam or minimal makeup looks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 2–4 drops for full-face coverage; blend with fingertips or a sponge\u003c\/li\u003e\n  \u003cli\u003eWait ~20 seconds for the texture to turn tacky before applying makeup\u003c\/li\u003e\n  \u003cli\u003eRemoves easily with micellar water or your usual cleanser at day’s end\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Maybelline Grippy Serum Primer is aimed at anyone who wants longer-lasting makeup with added hydration—ideal for people who wear makeup all day, live in humid or active lifestyles, or prefer lightweight, non-greasy primers. It suits all skin types, including sensitive and combination skin, and is a practical choice for those seeking a vegan, non-comedogenic base that layers seamlessly under diverse makeup finishes.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eG2057283 - INGREDIENTS: AQUA \/ WATER • BUTYLENE GLYCOL • GLYCERIN • PEG-150 DISTEARATE • NIACINAMIDE • POLYSORBATE 80 • PHENOXYETHANOL • CAPRYLYL GLYCOL • ETHYLHEXYLGLYCERIN • PANTHENOL • TETRASODIUM GLUTAMATE DIACETATE • ASCORBYL PALMITATE (F.I.L. Z70051981\/2).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the primer keep makeup in place?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The Serum-To-Grip formula is designed to help makeup adhere for up to 24 hours under normal wear conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under powder and liquid foundations?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—Grippy Serum works with both cream\/liquid and powder formulas and layers smoothly without pilling.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MAYBELLINE","offers":[{"title":"Default Title","offer_id":51487235047657,"sku":"B0DMQM25H9","price":60.02,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/maybelline-grippy-serum-primer-front-packaging.jpg?v=1783263218","url":"https:\/\/cervaaustralia.com\/products\/maybelline-grippy-serum-primer-hydrating-2-niacinamide-clear-primer-lightweight-long-wear-24hr-hold","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}