{"product_id":"maybelline-great-lash-curved-brush-mascara-blackest-black-washable-buildable-volume-curl","title":"MAYBELLINE Great Lash Curved Brush Mascara — Blackest Black, Washable, Buildable Volume \u0026 Curl","description":"\u003cp\u003e\u003cstrong\u003eMaybelline Great Lash Curved Brush Washable Mascara in Blackest Black is a hypoallergenic, ophthalmologist-tested mascara with a curved brush that lifts, thickens and curls lashes for an instantly bolder eye look.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eUpdated from the iconic Great Lash formula, this version adds a precision curved brush designed to follow the natural lash line and deliver buildable volume, length and curl. The washable, easy-removal formula is suitable for contact lens wearers and removes without harsh rubbing—making it a convenient everyday option for a wide range of looks, from subtle daytime definition to layered evening drama.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the curved brush change my application?\u003c\/h3\u003e\n\u003cp\u003eThe specialized curved brush hugs the lash line to lift roots and coat each lash evenly, helping create a natural curl without an eyelash curler. Its shape lets you reach inner and outer lashes more precisely, making application quicker and less fussy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCurved shape follows natural lash arc for root-to-tip coverage\u003c\/li\u003e\n  \u003cli\u003eSeparates lashes while depositing pigment for definition\u003c\/li\u003e\n  \u003cli\u003eDesigned to coat inner and outer lashes without clumping\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara add volume and length without flaking?\u003c\/h3\u003e\n\u003cp\u003eThe Great Lash formula is engineered to build volume and length incrementally, so you can layer coats without heavy flaking. The washable formula balances pigment and texture to reduce fallout while maintaining a flexible finish that won’t stiffen lashes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable formula for light to bold volume\u003c\/li\u003e\n  \u003cli\u003eFlexible finish that resists flaking and brittleness\u003c\/li\u003e\n  \u003cli\u003eWashable removal prevents residue buildup overnight\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive eyes and contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eThis Maybelline mascara is ophthalmologist tested and framed as hypoallergenic, making it appropriate for many people with sensitive eyes or contacts. While testing and individual tolerance vary, the formula is created to minimize irritation compared with heavier or waterproof mascaras.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOphthalmologist-tested formula designed for delicate eyes\u003c\/li\u003e\n  \u003cli\u003eSuitable for contact lens wearers when used as directed\u003c\/li\u003e\n  \u003cli\u003eRemoves gently with micellar water—no harsh scrubbing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I remove it without damaging lashes?\u003c\/h3\u003e\n\u003cp\u003eBecause the mascara is washable, a gentle makeup remover like micellar water dissolves pigment without aggressive rubbing. Soak a cotton pad briefly, hold at the lash line, and let the cleanser lift product away for easy removal with minimal tugging.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse Garnier Micellar Water or similar gentle remover\u003c\/li\u003e\n  \u003cli\u003eHold soaked pad at lashes for a few seconds before wiping\u003c\/li\u003e\n  \u003cli\u003eAvoid repeated harsh scrubbing to protect natural lashes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for anyone who wants an easy-to-use, everyday mascara that adds noticeable volume, length and curl without waterproof stiffness. It’s a strong choice for those with sensitive eyes or contact lenses who prefer washable formulas, and for makeup users seeking a reliable, buildable look from a recognized drugstore brand.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Beeswax, Ozokerite, Shellac, Glyceryl Stearate, Triethanolamine, Propylene Glycol, Stearic Acid, Palmitic Acid, Sorbitan Sesquioleate, Methylparaben, Quaternium-15, Simethicone, Quaternium-22, Butylparaben. (+\/- May Contain: Ci 77492, Ci 77491, Ci 77499\/Iron Oxides, Ci 77007\/Ultramarines, Mica, Ci 77891\/Titanium Dioxide, Ci 77510\/Ferric Ferrocyanide, Ci 75470\/Carmine, Ci 77288\/Chromium Oxide Greens, Ci 77289\/Chromium Hydroxide Green, Ci 77742\/Manganese Violet).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara washable or waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: This Maybelline Great Lash is a washable formula—removes with gentle makeup remover, not waterproof.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can contact lens wearers use it?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is ophthalmologist tested and suitable for many contact lens wearers.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MAYBELLINE","offers":[{"title":"Default Title","offer_id":51491819323625,"sku":"B00112DTRC","price":53.68,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/maybelline-great-lash-front-packaging_ca91740d-10e4-49b1-ac3c-8fb4202d5848.jpg?v=1783347096","url":"https:\/\/cervaaustralia.com\/products\/maybelline-great-lash-curved-brush-mascara-blackest-black-washable-buildable-volume-curl","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}