{"product_id":"maybelline-fit-me-dewy-smooth-liquid-foundation-ivory-1-fl-oz-hydrating-buildable-coverage","title":"MAYBELLINE Fit Me Dewy + Smooth Liquid Foundation Ivory 1 fl oz — Hydrating, Buildable Coverage","description":"\u003cstrong\u003eMaybelline Fit Me Dewy + Smooth Liquid Foundation in Ivory is a lightweight, hydrating liquid foundation that delivers natural, luminous coverage while letting your skin texture show through.\u003c\/strong\u003e\n\nThis foundation is formulated for normal to dry skin types that want a breathable, radiant finish without heavy oils, waxes, or strong fragrance. The Fit Me Dewy + Smooth line uses a translucent base and finely milled pigments so coverage appears even and skin-like rather than mask-like. The formula also includes broad daily sun protection to help shield skin during routine outdoor exposure.\n\n\u003ch3\u003eHow does this foundation create a dewy, natural look?\u003c\/h3\u003e\n\u003cp\u003eThe product balances moisture and lightweight pigments to give a soft glow without looking greasy. Its translucent base allows highlights and natural skin texture to remain visible while evening tone and concealing minor imperfections.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating liquid formula that smooths without heavy buildup\u003c\/li\u003e\n  \u003cli\u003eTranslucent base preserves natural light on the skin\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage—from sheer to medium—for a skin-like finish\u003c\/li\u003e\n  \u003cli\u003eOil-free, non-comedogenic texture suitable for sensitive areas\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shade work if I have fair skin and cool undertones?\u003c\/h3\u003e\n\u003cp\u003eIvory is designed for lighter complexions; it typically suits fair skin with neutral to slightly cool undertones. Because the foundation is buildable, you can blend a small amount for a sheer, natural wash or layer to match slightly uneven undertones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIvory: a light shade for fair tones\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage helps customize the final tone\u003c\/li\u003e\n  \u003cli\u003eWorks well with color-correcting concealers if needed\u003c\/li\u003e\n  \u003cli\u003eBlends easily at jawline to avoid stark lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for the best finish and longevity?\u003c\/h3\u003e\n\u003cp\u003ePrep skin with a lightweight moisturizer or primer for dry areas, then apply the foundation in thin layers and blend outward. Use a damp sponge or synthetic brush to press the formula into skin for a seamless, dewy result; set only where you need extra staying power.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with well-moisturized skin or a hydrating primer\u003c\/li\u003e\n  \u003cli\u003eApply thin layers; build coverage only where necessary\u003c\/li\u003e\n  \u003cli\u003eUse sponge for sheer finish, brush for fuller coverage\u003c\/li\u003e\n  \u003cli\u003eLightly set T-zone with powder if you want longer wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product tested for sensitive eyes and skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula is fragrance-free and has been dermatologist- and ophthalmologist-tested, designed to minimize irritation for many users. It is also non-comedogenic, meaning it won’t commonly clog pores when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free formula reduces potential irritation\u003c\/li\u003e\n  \u003cli\u003eDermatologist-tested and ophthalmologist-tested\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic to help prevent pore blockages\u003c\/li\u003e\n  \u003cli\u003eSuitable for everyday wear when applied to cleansed skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for?\n\nThis foundation is aimed at people with normal to dry skin who prefer a fresh, radiant finish that still looks like skin. It works well for those who want light to medium, buildable coverage, a hydrating feel, and a finish that lets natural texture and highlights show. If you need long-lasting, heavy coverage or a fully matte effect, consider pairing this with setting powders or exploring other Fit Me formulas tailored to oilier skin types. For everyday use, it blends quickly and plays well with concealers, primers, and setting products to create a personalized base.\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eG682228 8 ACTIVE INGREDIENTS: OCTINOXATE 7.0% INGREDIENTS: WATER CYCLOPENTASILOXANE DIMETHICONE GLYCERIN ISOTRIDECYL ISONONANOATE PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE DISTEARDIMONIUM HECTORITE DIMETHICONE\/POLYGLYCERIN-3 CROSSPOLYMER SODIUM CHLORIDE PEG-10 DIMETHICONE PHENOXYETHANOL METHYLPARABEN DISODIUM STEAROYL GLUTAMATE CHLORPHENESIN DISODIUM EDTA ACRYLATES COPOLYMER PROPYLPARABEN FRAGRANCE TOCOPHEROL ASCORBYL PALMITATE ALUMINUM HYDROXIDE BUTYLPARABEN PEG-9 ETHYLPARABEN DIPROPYLENE GLYCOL ALPHA-ISOMETHYL IONONE MAY CONTAIN TITANIUM DIOXIDE IRON OXIDES F.I.L. D51663\/2\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this foundation contain SPF?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula includes SPF 18 to provide daily sun protection while delivering luminous coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this if my skin is sensitive?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The foundation is fragrance-free, dermatologist- and ophthalmologist-tested, and non-comedogenic, but patch testing is recommended for very reactive skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MAYBELLINE","offers":[{"title":"Default Title","offer_id":51487168790761,"sku":"B00467DASM","price":57.98,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/maybelline-fit-me-ivory-front-bottle.jpg?v=1783258636","url":"https:\/\/cervaaustralia.com\/products\/maybelline-fit-me-dewy-smooth-liquid-foundation-ivory-1-fl-oz-hydrating-buildable-coverage","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}