{"product_id":"maybelline-colossal-volum-express-mascara-glam-black-230-collagen-plumping-oversized-brush","title":"MAYBELLINE Colossal Volum' Express Mascara — Glam Black (230), Collagen Plumping \u0026 Oversized Brush","description":"\u003cp\u003e\u003cstrong\u003eMaybelline The Colossal Volum' Express Mascara in Glam Black [230] creates visibly thicker lashes with a single coat using a collagen-enriched formula and an oversized brush.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for quick, dramatic volume without heavy clumping, this mascara from Maybelline builds width and definition while keeping lashes flexible. The rich Glam Black shade delivers an intense finish that suits both daytime and evening looks. Its large bristle head picks up product and coats lashes from root to tip, making it easier to achieve a fuller lash line without multiple coats.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara add volume so quickly?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes collagen and a high-pigment concentration to thicken lashes on contact. The oversized brush deposits more product per stroke, creating a strong base that fans out lashes and creates a full appearance in fewer passes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCollagen-infused formula for immediate plumping effect\u003c\/li\u003e\n  \u003cli\u003eThick, saturated Glam Black pigment for bold color payoff\u003c\/li\u003e\n  \u003cli\u003eLarge, dense brush head for maximum product pickup\u003c\/li\u003e\n  \u003cli\u003eConceived to reduce the need for multiple coats\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it smudge or flake during a long day?\u003c\/h3\u003e\n\u003cp\u003eMaybelline formulates this mascara to resist light smudging and flaking under normal daily conditions. While it’s not labeled as fully waterproof, its balance of creaminess and hold keeps lashes defined without excessive fallout for most wearers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStable creamy texture that adheres to lashes\u003c\/li\u003e\n  \u003cli\u003eMinimizes dry flaking when applied correctly\u003c\/li\u003e\n  \u003cli\u003eNot marketed as waterproof—best for everyday wear\u003c\/li\u003e\n  \u003cli\u003eRemove gently with oil-based or micellar makeup remover\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for the best effect?\u003c\/h3\u003e\n\u003cp\u003eStart at the lash roots and wiggle the wand upward for even distribution and lift. For added volume, let the first coat dry slightly then apply a second thin layer to avoid clumps. Use the tip of the brush to reach inner and lower lashes for a finished look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBegin with clean, dry lashes and no excess product on the brush\u003c\/li\u003e\n  \u003cli\u003eWiggle the wand at the base, sweep upward in one motion\u003c\/li\u003e\n  \u003cli\u003eApply lightweight second coat if more volume is desired\u003c\/li\u003e\n  \u003cli\u003eComb with a clean spoolie to separate any clumps\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does one tube typically last?\u003c\/h3\u003e\n\u003cp\u003eUsage varies, but with daily use many people find a single tube lasts several weeks to a few months. Store the tube tightly closed and avoid pumping the wand to prolong the formula’s performance and prevent it from drying out prematurely.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAverage daily user: several weeks to a few months\u003c\/li\u003e\n  \u003cli\u003eKeep the cap fully closed between uses\u003c\/li\u003e\n  \u003cli\u003eAvoid pumping the wand to reduce air exposure\u003c\/li\u003e\n  \u003cli\u003eReplace according to eye safety guidelines if irritation occurs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Maybelline The Colossal Volum' Express Mascara in Glam Black [230] is ideal for anyone wanting bold, visibly fuller lashes with minimal effort — especially those who prefer a dramatic, saturated black finish without the stiffness of waterproof formulas. It's a good pick for everyday wearers and makeup lovers looking to speed up their routine while still getting a theatrical lash effect.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Beeswax (Apis Mellifera), Potassium Cetyl Phosphate, Cera Alba (Beeswax), Acacia Gum (Acacia Senegal), Glycerin, Cetearyl Alcohol, Hydroxyethylcellulose, Sodium Polymethacrylate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Phenethyl Alcohol, Phenoxyethanol, Steareth 20, PEG\/PPG 17\/18 Dimethicone, Polyquaternium 10, Silica, Soluble Collagen, Simethicone, Panthenol, Disodium EDTA, May Contain (+\/-):, CI 77492, CI 77499, CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — this version is not waterproof. It resists light smudging but removes best with oil-based or micellar remover.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer it without clumping?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — apply a thin first coat, let it set briefly, then add a second light coat for extra volume without heavy clumps.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MAYBELLINE","offers":[{"title":"Default Title","offer_id":51486912348393,"sku":"B01N7PKI29","price":57.98,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/maybelline-colossal-glam-black-front-packaging.jpg?v=1783246398","url":"https:\/\/cervaaustralia.com\/products\/maybelline-colossal-volum-express-mascara-glam-black-230-collagen-plumping-oversized-brush","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}