{"product_id":"max-factor-false-lash-effect-mascara-black-0-44-fl-oz-volumizing-lengthening-buildable","title":"Max Factor False Lash Effect Mascara Black 0.44 fl oz — Volumizing, Lengthening, Buildable","description":"\u003cstrong\u003eMax Factor False Lash Effect Mascara in Black is a volumizing and lengthening mascara designed to create a false-lash look with buildable coverage in a 13.1 ml tube.\u003c\/strong\u003e\n\n\u003cp\u003eThis classic Max Factor formula aims to lift, separate and thicken lashes without clumping, offering an everyday option for fuller-looking eyes. The blend of a specially shaped brush and pigmented black formula helps define lashes from root to tip while remaining suitable for daily wear and easy storage. The product comes in a compact 0.44 fl oz (13.1 ml) tube that fits neatly in makeup bags and travel kits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the brush shape affect lash volume and separation?\u003c\/h3\u003e\n\u003cp\u003eThe Max Factor wand is contoured to coat each lash evenly, helping lift and fan lashes for a wider-eyed effect. Its bristle pattern catches shorter lashes at the inner corner and reaches outer lashes to extend and separate without spiking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHourglass-shaped brush design for root-to-tip coverage\u003c\/li\u003e\n  \u003cli\u003eEven bristle spacing reduces clumps during application\u003c\/li\u003e\n  \u003cli\u003eReaches inner and outer lashes for consistent volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara work for everyday wear and layering?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is buildable, so you can apply one coat for a natural enhancement or layer two to three coats for more dramatic volume. It dries quickly enough to prevent smudging but allows time to blend layers as needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWearable first coat for natural definition\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage for evening looks\u003c\/li\u003e\n  \u003cli\u003eQuick-dry finish to minimize transfer\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and remove Max Factor False Lash Effect for best results?\u003c\/h3\u003e\n\u003cp\u003eApply from the base of the lashes upward in a wiggle motion to deposit pigment at the root and sweep through the tips for length. To remove, use a gentle oil-based or micellar makeup remover to dissolve the formula without rubbing hard.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWiggle at the base for lift, sweep to lengthen tips\u003c\/li\u003e\n  \u003cli\u003eAllow a moment for layers to set before adding more\u003c\/li\u003e\n  \u003cli\u003eUse a gentle remover to prevent lash breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is the size and storage guidance for this mascara?\u003c\/h3\u003e\n\u003cp\u003eThe tube contains 0.44 fl oz (13.1 ml) of product, compact enough for everyday carry. Store the mascara in a cool, dry place and replace it according to typical cosmetic shelf-life practices to maintain performance and hygiene.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e13.1 ml (0.44 fl oz) portable tube size\u003c\/li\u003e\n  \u003cli\u003eStore in cool, dry conditions away from direct heat\u003c\/li\u003e\n  \u003cli\u003eReplace periodically to ensure freshness and effectiveness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Max Factor False Lash Effect Mascara is suitable for anyone seeking fuller, longer-looking lashes without heavy clumping — ideal for makeup beginners and seasoned users who want a reliable, buildable black mascara for daily routines or layered evening looks. It works well for straight or slightly curled lashes and fits comfortably into everyday and travel beauty kits.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Max Factor False Lash Effect waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: This product is a regular black mascara; check the specific variant label for waterproof claims before purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does one tube typically last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: With regular daily use, a 13.1 ml tube usually lasts about three to four months, depending on application frequency.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":51485477503209,"sku":"B001VNCA0S","price":64.59,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/max-factor-packaging-front.jpg?v=1783190087","url":"https:\/\/cervaaustralia.com\/products\/max-factor-false-lash-effect-mascara-black-0-44-fl-oz-volumizing-lengthening-buildable","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}