{"product_id":"matrix-color-obsessed-antioxidant-shampoo-for-color-treated-hair-protects-color-adds-lightweight-root-lift","title":"MATRIX Color Obsessed Antioxidant Shampoo for Color-Treated Hair — Protects Color \u0026 Adds Lightweight Root Lift","description":"\u003cp\u003e\u003cstrong\u003eMatrix Color Obsessed Antioxidant Shampoo is a salon-formulated clarifying shampoo that helps preserve vibrant, color-treated hair while adding moisture, root lift and antioxidant protection.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMaintaining salon color between appointments can feel like a constant battle against fading, dullness and weakened strands. Matrix Color Obsessed is designed for color-treated hair: it clarifies without stripping, deposits protective antioxidants and helps condition porous, damaged lengths so color appears lively and shiny. This professional formula aims to extend color life, add lift at the roots and leave hair manageable without weighing it down.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help keep color vivid?\u003c\/h3\u003e\n\u003cp\u003eThe formula contains antioxidants that guard hair from environmental stressors that accelerate fading, while gentle clarifying agents remove build-up that can dull pigment. By addressing both surface residue and oxidative damage, the product helps maintain richer-looking color between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAntioxidant-rich formula to combat fading from pollutants and free radicals\u003c\/li\u003e\n  \u003cli\u003eClarifies buildup so color reflects light better\u003c\/li\u003e\n  \u003cli\u003eFormulated to preserve vibrancy for up to 32 washes when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out or weigh down color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eMatrix Color Obsessed balances cleansing and conditioning: it removes impurities while delivering moisture to porous areas so hair feels stronger and looks glossy. The shampoo provides root lift and volumizing action without heavy residues, making it appropriate for those who want body as well as color care.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight conditioning to avoid limp, weighed-down hair\u003c\/li\u003e\n  \u003cli\u003eMoisture support for damaged, porous strands\u003c\/li\u003e\n  \u003cli\u003eVolumizing lift at roots to enhance style and movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this in my color-care routine?\u003c\/h3\u003e\n\u003cp\u003eUse on wet hair: lather, rinse and repeat if needed; follow with Color Obsessed Conditioner for best results. For a full maintenance strategy, pair with the Color Obsessed system products and the Miracle Treat 12 VS for occasional deeper protection when your hair needs extra refreshment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp hair, work into a lather, rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eRepeat if necessary for heavier build-up or first wash after color\u003c\/li\u003e\n  \u003cli\u003eFollow with Color Obsessed Conditioner and occasional Miracle Treat 12 VS\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes this shampoo protect against environmental damage?\u003c\/h3\u003e\n\u003cp\u003eYes—the antioxidant components help shield color molecules from environmental aggressors that cause fading and dullness over time. While not a medical product, the shampoo is formulated to reduce color loss linked to oxidative stress and surface debris, improving overall color longevity and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated to defend against pollutant- and sun-related fading\u003c\/li\u003e\n  \u003cli\u003eHelps preserve surface sheen for a fresher-looking color\u003c\/li\u003e\n  \u003cli\u003ePart of a system approach to prolong salon color results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Matrix Color Obsessed Antioxidant Shampoo is aimed at anyone with salon-colored hair who wants to extend vibrancy and manageability between appointments. It suits chemically treated and porous hair that needs gentle clarifying, lightweight conditioning, and extra protection from environmental dulling. Ideal for clients seeking professional-grade color maintenance with added volume and shine, whether fine, medium or thick hair types.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Matrix Color Obsessed Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular shampoo; frequency depends on styling and build-up. For best color protection, follow with Color Obsessed Conditioner and use consistently between salon visits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo remove my hair color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It’s a clarifying, color-preserving formula designed to remove residues while helping maintain pigment vibrancy, not strip permanent hair color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":51488012828905,"sku":"B016LH9S3A","price":154.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/matrix-color-obsessed-front-bottle_5261016d-c420-4ccd-84cc-1f37420a4ce9.jpg?v=1783299905","url":"https:\/\/cervaaustralia.com\/products\/matrix-color-obsessed-antioxidant-shampoo-for-color-treated-hair-protects-color-adds-lightweight-root-lift","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}