{"product_id":"maki-yika-mauve-taupe-plum-matte-eyeshadow-palette-10-long-lasting-waterproof-vegan-cruelty-free","title":"MAKI YIKA Mauve-Taupe-Plum Matte Eyeshadow Palette #10 — Long-Lasting Waterproof, Vegan \u0026 Cruelty-Free","description":"\u003cp\u003e\u003cstrong\u003eMAKI YIKA #10 is a mauve-taupe-plum single eyeshadow palette delivering rich matte and shimmer pigments designed to stay vibrant and waterproof for all-day wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis compact palette combines muted mauves, warm taupes and deep plums with a couple of accent shimmer shades to build looks from subtle daytime definition to dramatic evening eyes. The formula is crafted to be soft on lids, blend smoothly and lock color in place without containing parabens, mineral oil, benzophenone or phthalates. It’s also vegan and cruelty-free, making it an option for shoppers who prefer ethically produced makeup.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this palette perform on brown eyes?\u003c\/h3\u003e\n\u003cp\u003eMauve, taupe and plum tones amplify contrast and bring out the natural warmth of brown irises. The balanced mix of matte and shimmer finishes provides both depth and light, letting you create looks that emphasize iris color without overpowering it.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePlum shades boost brown eye richness and create dimensional contrast.\u003c\/li\u003e\n  \u003cli\u003eTaupe tones offer a neutral base for smoothing and sculpting the crease.\u003c\/li\u003e\n  \u003cli\u003eShimmer accents highlight the inner corner and center lid for brightness.\u003c\/li\u003e\n  \u003cli\u003eHigh pigment payoff ensures shade intensity even on darker skin tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the color really last through the day and resist smudging?\u003c\/h3\u003e\n\u003cp\u003eThe palette is formulated for long-wear pigment with a waterproof finish that helps reduce smudging and fading. You’ll still get richer color if you use an eye primer, but the pressed powder is made to cling to the lid and maintain vibrancy without constant retouching.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLongevity-minded binders keep pigment adhered to skin.\u003c\/li\u003e\n  \u003cli\u003eWater-resistant properties minimize transfer from humidity or light moisture.\u003c\/li\u003e\n  \u003cli\u003eHigh pigment concentration reduces the need for multiple layers.\u003c\/li\u003e\n  \u003cli\u003eMatte shades provide structured staying power for crease and contour work.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow easy is it to blend and layer shades from this palette?\u003c\/h3\u003e\n\u003cp\u003eThe formula is soft and velvety, engineered to blend smoothly rather than lift or patch. Whether you prefer seamless gradients or defined edges, the powders respond well to brushes and fingertips for buildable intensity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUltra-smooth texture avoids tugging during application.\u003c\/li\u003e\n  \u003cli\u003eBuildable pigments let you intensify color gradually.\u003c\/li\u003e\n  \u003cli\u003eMatte and shimmer mix cleanly for multi-dimensional finishes.\u003c\/li\u003e\n  \u003cli\u003eWorks with both wet and dry application techniques for versatility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat safety and ethical considerations should I know?\u003c\/h3\u003e\n\u003cp\u003eMAKI YIKA formulates this single palette without several common additives and follows a cruelty-free approach. That makes it suitable for shoppers who want transparency about ingredients and animal-friendly production.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from parabens, mineral oil, benzophenone and phthalates.\u003c\/li\u003e\n  \u003cli\u003eVegan-friendly pigments and binders used in the formula.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free testing and manufacturing practices.\u003c\/li\u003e\n  \u003cli\u003eCompact packaging suits travel and on-the-go touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you wear brown eyes and prefer versatile palettes that move easily from daytime neutral to sultry evening looks, this MAKI YIKA #10 palette is built for you. It fits makeup lovers seeking highly pigmented, blendable shadows that emphasize natural eye color while remaining travel-friendly and ethically produced. Professionals and beginners alike can use these shades to craft everyday subtlety or layered, performance-ready drama without relying on heavy retouching.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this palette waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is water-resistant and designed to reduce smudging, though heavy water exposure may still affect wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Are these eyeshadows vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. MAKI YIKA #10 is formulated vegan and produced under cruelty-free standards.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MAKI YIKA","offers":[{"title":"Default Title","offer_id":51492386898153,"sku":"B0GF88LQKB","price":55.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/maki-yika-palette-front-view_bc216929-4c06-457e-aafd-be3c9f4c3fed.jpg?v=1783361914","url":"https:\/\/cervaaustralia.com\/products\/maki-yika-mauve-taupe-plum-matte-eyeshadow-palette-10-long-lasting-waterproof-vegan-cruelty-free","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}