{"product_id":"madam-revive-reset-strengthening-shampoo-sulfate-free-scalp-to-strand-12-fl-oz-daily-gentle-cleanse-damage-repair","title":"MADAM Revive \u0026 Reset Strengthening Shampoo — Sulfate-Free Scalp-to-Strand, 12 fl oz — Daily Gentle Cleanse \u0026 Damage Repair","description":"\u003cp\u003e\u003cstrong\u003eMADAM Revive \u0026amp; Reset Strengthening Shampoo is a sulfate-free scalp-to-strand cleanser that removes buildup while protecting moisture to help hair look stronger and ready for styling.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis daily shampoo from MADAM by Madam C.J. Walker is designed for people who want gentle cleansing without compromising hair strength. Formulated to clean the scalp and strands without sulfates, silicones, drying alcohols, mineral oil, or parabens, it’s part of a three-step Scalp-to-Strand system that aims to improve scalp health and visible resilience over time. Use it with the matching conditioner and treatment for best results and to expand styling options without added damage.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo clean without stripping natural oils?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula uses mild, sulfate-free surfactants that lift dirt and product buildup but leave essential moisture intact. That balance helps prevent over-drying and keeps hair flexible for styling. It’s suitable for daily use when paired with a supportive conditioner.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGentle surfactants remove buildup while protecting cuticle moisture.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free base reduces harshness compared with traditional cleansers.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair softer and easier to detangle after rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo help hair feel stronger or reduce breakage?\u003c\/h3\u003e\n\n\u003cp\u003eThis strengthening shampoo is formulated to support visible repair and reduce the appearance of damage when used consistently as part of the Scalp-to-Strand routine. While not a medical treatment, it strengthens manageability and helps protect hair from styling stressors. For best results, follow with the MADAM conditioner and serum from the same line.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eTargets signs of wear to improve hair texture and resilience.\u003c\/li\u003e\n  \u003cli\u003eDesigned to work in a three-step system for cumulative benefits.\u003c\/li\u003e\n  \u003cli\u003eSupports safer styling by maintaining strand moisture and flexibility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients are omitted, and why does that matter?\u003c\/h3\u003e\n\n\u003cp\u003eMADAM Revive \u0026amp; Reset avoids sulfates, parabens, silicones, drying alcohols, and mineral oil to reduce the risk of buildup, irritation, and dryness. Removing these components helps keep hair lightweight and responsive to styling products. The result is cleaner hair that retains natural body and movement.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNo sulfates — cleaner without harsh foaming agents that can strip oils.\u003c\/li\u003e\n  \u003cli\u003eNo silicones or mineral oil — prevents long-term residue and weighing down.\u003c\/li\u003e\n  \u003cli\u003eNo parabens or drying alcohols — reduces potential scalp dryness and irritation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it in my routine for best effects?\u003c\/h3\u003e\n\n\u003cp\u003eWork a small amount through wet hair, focusing on the scalp, then rinse and repeat if needed; follow with the MADAM Revive \u0026amp; Reset conditioner to seal hydration. Use consistently as part of the three-step system to target scalp health and strand strength. Adjust frequency depending on hair type and styling habits.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into scalp, and rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003ePair with the matching conditioner and treatment for system benefits.\u003c\/li\u003e\n  \u003cli\u003eAdapt frequency—daily for heavy product users, less for low-build-up hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: MADAM Revive \u0026amp; Reset Strengthening Shampoo is tailored to people seeking a gentler daily cleanser that supports stronger-looking hair and expanded styling options. It’s a good fit for textured, chemically-treated, frequently styled, or product-heavy hair that needs careful cleansing without sacrificing moisture. If you want a sulfate-free, no-nasties shampoo that integrates into a targeted scalp-to-strand program, this formula offers a practical daily step toward improved manageability and confidence when styling.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Eau), Cocamidopropyl Betaine, Sodium Lauroyl Isethionate, Sodium Chloride, Passiflora Edulis (Passion Fruit) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Adansonia Digitata (Baobab) Seed Oil, Punica Granatum (Pomegranate) Seed Oil, Glycerin (Vegetable\/Végétale), Alanine, Proline, Glutamic Acid, Coconut Acid, Caprylic\/Capric Triglyceride, Stearamidopropyl Dimethylamine, Polyquaternium-10, Stearamide AMP, Gluconolactone, Guar Hydroxypropyltrimonium Chloride, Glycol Stearate, Citric Acid, Sodium Methyltaurate, Sodium Isethionate, Lauric Acid, Caprylic Acid, Capric Acid, Sodium Methyl Cocoyl Taurate, Sodium Acetate, Sodium Phytate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Fragrance (Parfum)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. MADAM Revive \u0026amp; Reset is formulated without sulfates, parabens, silicones, drying alcohols, or mineral oil.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use it?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily if needed; adjust frequency based on your hair’s oiliness and styling product build-up.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MADAM","offers":[{"title":"Default Title","offer_id":51486994301161,"sku":"B0DYF4GN23","price":57.94,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/madam-revive-reset-front-packaging.jpg?v=1783250886","url":"https:\/\/cervaaustralia.com\/products\/madam-revive-reset-strengthening-shampoo-sulfate-free-scalp-to-strand-12-fl-oz-daily-gentle-cleanse-damage-repair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}