{"product_id":"loreal-professionnel-paris-vitamino-color-shampoo-sulfate-free-for-color-treated-hair-resveratrol-protection-shine","title":"L'Oréal Professionnel Paris Vitamino Color Shampoo — Sulfate-Free for Color-Treated Hair, Resveratrol Protection \u0026 Shine","description":"\u003cp\u003e\u003cstrong\u003eL'Oréal Professionnel Paris Vitamino Color Shampoo is a sulfate-free shampoo formulated to gently cleanse and preserve the vibrancy and shine of color-treated hair while protecting against breakage.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional-grade shampoo is made for hair that has been colored, chemically treated or highlighted and is enriched with resveratrol, an antioxidant derived from grapes. The formula removes impurities without stripping pigments, helps reduce breakage from root to tip, and restores luminous shine for hair that looks refreshed between salon appointments. Use with the Vitamino Color conditioner and 10-in-1 spray for a complete color-care routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect my hair color?\u003c\/h3\u003e\n\u003cp\u003eThe sulfate-free cleansing base helps lift dirt and product build-up while minimizing the harsh fading that can come from stronger detergents. Resveratrol in the formula acts as an antioxidant to defend hair fibers against environmental stressors that accelerate color loss. Regular use maintains shine and helps hair look salon-fresh longer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle surfactants remove impurities without aggressive pigment stripping\u003c\/li\u003e\n  \u003cli\u003eResveratrol helps protect hair fibers from oxidative stress\u003c\/li\u003e\n  \u003cli\u003eDesigned to extend visible color for weeks between color services\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it make my colored hair shinier and softer?\u003c\/h3\u003e\n\u003cp\u003eYes — the product balances cleansing with conditioning properties so hair feels softer after rinsing and reflects more light. The formula improves surface smoothness, which enhances gloss and helps colored tones appear more vibrant. For best results pair it with the matching conditioner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImproves hair surface for increased light reflection\u003c\/li\u003e\n  \u003cli\u003eHydrating agents reduce roughness and frizz\u003c\/li\u003e\n  \u003cli\u003eWorks in tandem with Vitamino Color conditioner for added shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this shampoo reduce hair breakage?\u003c\/h3\u003e\n\u003cp\u003eThe blend is designed to defend hair integrity: by gently cleansing and infusing antioxidant support, it decreases mechanical stress that can lead to breakage. It doesn’t repair structural damage like a professional treatment, but it minimizes additional weakening during routine washing. Consistent use helps hair look healthier and more resilient.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProtects cuticles to reduce friction and snap during styling\u003c\/li\u003e\n  \u003cli\u003eResveratrol targets oxidative contributors to brittle strands\u003c\/li\u003e\n  \u003cli\u003eRecommended paired with strengthening conditioners for best effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the Vitamino Color Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eFor optimal performance, wet hair thoroughly, apply a generous amount, and massage into the roots and lengths to form a lather, then rinse completely. Follow with Vitamino Color Conditioner to lock in moisture and smooth the fiber. Use regularly as part of a color-care regimen to maintain vibrancy and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair, apply shampoo, massage to lather, then rinse well\u003c\/li\u003e\n  \u003cli\u003eFollow with Vitamino Color Conditioner for enhanced protection\u003c\/li\u003e\n  \u003cli\u003eUse with the 10-in-1 spray for added heat and shine benefits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: L'Oréal Professionnel Paris Vitamino Color Shampoo is aimed at people with color-treated, highlighted, or chemically enhanced hair who want a gentle, salon-grade cleanser that preserves tone and increases shine. It suits anyone looking for a sulfate-free option that helps protect against fading and reduces additional breakage during routine care. Ideal for salon clients and at-home users who pair shampoo and conditioner for complete color maintenance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUM CHLORIDE • CITRIC ACID • HEXYLENE GLYCOL • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERIN • SALICYLIC ACID • GLYCOL DISTEARATE • MICA • PEG-100 STEARATE • LINALOOL • STEARETH-6 • PHENOXYETHANOL • COCO-BETAINE • TRIDECETH-3 • CI 77891 \/ TITANIUM DIOXIDE • RESVERATROL • BENZYL ALCOHOL • ACETIC ACID • FUMARIC ACID • PARFUM \/ FRAGRANCE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Vitamino Color Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. This Vitamino Color formula is sulfate-free to help gently cleanse without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it on chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated for color-treated and chemically processed hair to help maintain vibrancy and reduce breakage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Default Title","offer_id":51487915606249,"sku":"B097J8HV5B","price":128.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loreal-professionnel-paris-vitamino-color-front-bottle.jpg?v=1783295281","url":"https:\/\/cervaaustralia.com\/products\/loreal-professionnel-paris-vitamino-color-shampoo-sulfate-free-for-color-treated-hair-resveratrol-protection-shine","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}