{"product_id":"loreal-professionnel-paris-purple-shampoo-for-blonde-silver-hair-neutralizes-yellow-gloss-protect-system","title":"L'Oréal Professionnel Paris Purple Shampoo for Blonde \u0026 Silver Hair — Neutralizes Yellow, Gloss Protect System","description":"\u003cp\u003e\u003cstrong\u003eL'Oréal Professionnel Color Depositing Purple Shampoo neutralizes unwanted yellow and brassy tones in natural, color-treated or bleached white, silver and blonde hair using violet micro-pigments.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional purple shampoo is formulated to refresh and maintain cool, luminous blonde and lightened shades between salon visits. With the Gloss Protect System, it deposits violet pigments to counteract warm undertones while helping preserve softness, suppleness and shine. Use it as a targeted color-correcting step in your routine or swap it in for your regular shampoo once or twice a week for immediate toning effects.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo remove yellow and brassy tones?\u003c\/h3\u003e\n\u003cp\u003eThe formula contains concentrated violet micro-pigments that neutralize warm undertones by depositing opposing color molecules onto the hair surface. Instead of stripping color, it balances tone and brightens the overall appearance of lightened shades.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments counteract yellow and orange brassiness.\u003c\/li\u003e\n  \u003cli\u003eDeposits color without aggressive stripping or bleaching.\u003c\/li\u003e\n  \u003cli\u003eWorks on natural, colored and bleached white, silver, and blonde hair.\u003c\/li\u003e\n  \u003cli\u003eCan be repeated until the desired coolness is achieved.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this shampoo regularly, and what frequency is recommended?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is safe for routine use, but frequency depends on your hair’s porosity and how quickly brassiness returns. For many users, swapping it in once or twice weekly is enough to maintain cool tones; others choose daily use for intensive toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSuggested: 1–2 times weekly for maintenance.\u003c\/li\u003e\n  \u003cli\u003eOptional: Daily use if your hair quickly develops warm tones.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to control pigment strength and avoid over-depositing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this purple shampoo affect hair texture or shine?\u003c\/h3\u003e\n\u003cp\u003eThe Gloss Protect System in this L'Oréal Professionnel formula aims to maintain hair purity while enhancing softness and radiance. It conditions the hair surface as it tones, leaving strands feeling softer and looking glossier rather than dry or chalky.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps retain softness and suppleness after toning.\u003c\/li\u003e\n  \u003cli\u003eAdds glossy finish to lightened hair tones.\u003c\/li\u003e\n  \u003cli\u003eNon-drying when used as directed; follow with a conditioner for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply the shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eStart with wet hair and distribute the product evenly, working into a rich lather to ensure uniform pigment deposition. Rinse thoroughly and repeat if additional toning is needed; follow with a suitable conditioner to lock in moisture and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and lather evenly from roots to ends.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly; repeat if a stronger tone correction is desired.\u003c\/li\u003e\n  \u003cli\u003ePair with L'Oréal Professionnel Silver Conditioner for enhanced results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This color-depositing purple shampoo is designed for anyone with white, silver, natural, color-treated or bleached blonde hair who wants to neutralize yellow or brassy tones and revive cool, luminous color between salon visits. It suits users seeking a professional-strength, easy-to-use toning solution that also supports softness and shine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER • SODIUM LAURETH SULFATE • SODIUM CHLORIDE • COCO-BETAINE • GLYCOL DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • HEXYLENE GLYCOL • CI 60730 \/ ACID VIOLET 43 HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • LIMONENE • MAGNESIUM ACETATE • HEXYL CINNAMAL • ASPARTIC ACID • GLYCINE • ARGININE • GLUTAMIC ACID • PHENOXYETHANOL • FUMARIC ACID • SODIUM HYDROXIDE • DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • HEXYLENE GLYCOL • CI 60730 \/ ACID VIOLET 43 CITRIC ACID • PARFUM \/ FRAGRANCE.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It tones and refreshes color-treated, natural, and bleached blondes without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once or twice weekly for maintenance, or more frequently if your hair shows rapid brassiness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Default Title","offer_id":51487676236009,"sku":"B09C5XQPCS","price":128.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loreal-professionnel-purple-shampoo-front-bottle.jpg?v=1783286987","url":"https:\/\/cervaaustralia.com\/products\/loreal-professionnel-paris-purple-shampoo-for-blonde-silver-hair-neutralizes-yellow-gloss-protect-system","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}