{"product_id":"loreal-professionnel-paris-keratin-alpha-sleek-shampoo-sulfate-free-smoothing-shampoo-hydrating-frizz-control-250-300-ml","title":"L'Oréal Professionnel Paris Keratin Alpha Sleek Shampoo — Sulfate-Free Smoothing Shampoo, Hydrating Frizz Control (250–300 ml)","description":"\u003cp\u003e\u003cstrong\u003eL'Oréal Professionnel Keratin Alpha Sleek Shampoo is a sulfate-free, ultra-creamy cleanser that smooths, hydrates and helps control frizz and volume for long-lasting sleek hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for hair that needs structure and manageability, this professional shampoo combines a keratin-targeted complex and amino-acid chains to reinforce the hair fiber while delivering a soft, radiant finish. The formula lathers into a rich cream that cleanses without stripping, leaving hair more hydrated and visibly shinier after repeated use. It also features a fresh, powdery-floral fragrance with top notes of cardamom and ginger, a heart of orris, and a warm sandalwood-musk base.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Keratin Alpha Sleek Shampoo improve smoothness and manage frizz?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo contains a Keratin-Alpha Shaper plus amino-acid chains that work on the hair surface to reshape and support keratin structure. Regular use helps hair lie flatter and resist unwanted volume without weighing strands down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eActive complex targets and reinforces keratin fiber.\u003c\/li\u003e\n  \u003cli\u003eReduces surface irregularities for a sleeker appearance.\u003c\/li\u003e\n  \u003cli\u003eHelps control frizz while preserving natural movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo hydrate and add shine to my hair?\u003c\/h3\u003e\n\u003cp\u003eThe creamy formulation is designed to moisturize as it cleanses: instrumental testing shows noticeable improvement in hydration and shine with the shampoo used alone. It softens the hair surface, making light reflect more evenly for a healthier-looking finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDelivers measurable hydration gains from the first applications.\u003c\/li\u003e\n  \u003cli\u003eEnhances surface smoothness for increased radiance.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants help maintain moisture balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula gentle and suitable for repeated salon-style use?\u003c\/h3\u003e\n\u003cp\u003eThe texture is ultra-creamy and formulated to cleanse without harsh sulfated surfactants, and it excludes artificial colorants and alcohol. That makes it a gentler option for those who want professional-level smoothing without aggressive stripping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free surfactant system for mild daily cleansing.\u003c\/li\u003e\n  \u003cli\u003eNo added alcohol or artificial colorants for a milder profile.\u003c\/li\u003e\n  \u003cli\u003eWorks within a full Keratin Alpha Sleek routine for longer results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this shampoo fit into a complete smoothing routine?\u003c\/h3\u003e\n\u003cp\u003eFor extended sleekness and control over frizz and volume, use the shampoo alongside the Smooth Transformer and the complementary serum. The combined regimen is formulated to deliver stronger, longer-lasting results than a single product alone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShampoo preps and gently cleanses the fiber.\u003c\/li\u003e\n  \u003cli\u003eSmooth Transformer continues restructuring and smoothing.\u003c\/li\u003e\n  \u003cli\u003eFinishing serum seals and maintains manageability and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: L'Oréal Professionnel Keratin Alpha Sleek Shampoo is aimed at anyone seeking smoother, more manageable hair—especially those with frizz, excess volume, or hair that benefits from structural reinforcement. It suits people who prefer professional-grade care, want a sulfate-free cleansing option, and enjoy a powdery-floral scent in their routine. For best results, integrate it into the full Keratin Alpha Sleek ritual (shampoo, Smooth Transformer, serum) to maximize smoothness and shine over multiple applications.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • SODIUM COCOYL ISETHIONATE • DISODIUM LAURETH SULFOSUCCINATE • GLYCOL DISTEARATE • SODIUM LAURYL SULFOACETATE • SODIUM LAUROYL SARCOSINATE • GLYCERIN • PARFUM \/ FRAGRANCE • DECYL GLUCOSIDE • COCAMIDOPROPYL BETAINE • COCO-BETAINE • PPG-5-CETETH-20 • DIVINYLDIMETHICONE\/DIMETHICONE COPOLYMER • AMODIMETHICONE • SODIUM HYDROXIDE • CITRIC ACID • POLYQUATERNIUM-7 • CARBOMER • POLYQUATERNIUM-10 • SODIUM BENZOATE • SODIUM CHLORIDE • PEG-55 PROPYLENE GLYCOL OLEATE • PROPYLENE GLYCOL • SALICYLIC ACID • BENZOIC ACID • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • POLYSORBATE 21 • LINALYL ACETATE • CARVONE • CITRUS LIMON PEEL OIL • TRIDECETH-6 • LIMONENE • COUMARIN • LINALOOL • CITRUS AURANTIUM BERGAMIA PEEL OIL • BUTYLENE GLYCOL • C12-13 ALKETH-23 • C12-13 ALKETH-3 • PINENE • CETRIMONIUM CHLORIDE • JUNIPERUS VIRGINIANA OIL • PHENOXYETHANOL • SODIUM LACTATE • TAURINE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-7\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula avoids sulfated surfactants and is designed to cleanse gently without harsh stripping.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How soon will I see smoother hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You may notice improved softness and shine after the first uses, with longer-lasting control when used in the full routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Default Title","offer_id":51487720145129,"sku":"B0GCTJDMSD","price":138.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loreal-professionnel-keratin-alpha-sleek-front-packaging.jpg?v=1783288971","url":"https:\/\/cervaaustralia.com\/products\/loreal-professionnel-paris-keratin-alpha-sleek-shampoo-sulfate-free-smoothing-shampoo-hydrating-frizz-control-250-300-ml","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}