{"product_id":"loreal-professionnel-paris-architexture-texturizing-pomade-medium-hold-matte-definition-all-hair-types","title":"L'Oréal Professionnel Paris Architexture Texturizing Pomade — Medium Hold Matte Definition, All Hair Types","description":"\u003cp\u003e\u003cstrong\u003eL'Oréal Professionnel Paris Architexture Medium Hold Texturizing Pomade is a versatile styling pomade that builds matte texture, medium hold and structured definition on damp or dry hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional-grade pomade from L'Oréal Professionnel Paris is formulated to add lived-in texture and shape without shine, letting you create separated, piecey or structured looks on any hair type. The product works on both damp hair for a softer, natural finish and on dry hair to enhance shape and separation. It's suitable for everyday styling or as the finishing touch in a salon blow-dry service.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this pomade create texture and matte definition?\u003c\/h3\u003e\n\u003cp\u003eThe formula deposits lightweight grip and separation to hair fibers, helping strands hold shape while staying flexible. It avoids glossy residue and dries down to a natural matte finish that reads as undone yet controlled. Use it sparingly to build texture without stiffness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold for shape without crunch.\u003c\/li\u003e\n  \u003cli\u003eMatte finish for a natural, modern look.\u003c\/li\u003e\n  \u003cli\u003eAdds separation and piecey definition to layers and ends.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it on wet and dry hair, and when should I choose each method?\u003c\/h3\u003e\n\u003cp\u003eThe product is designed for both wet and dry application: on damp hair it enhances softness and movement, while on dry hair it boosts separation and stronger texture. For an air-dried, effortless finish apply to towel-dried hair and let it set; for more pronounced structure or to refine a blow-dry, apply to dry hair and shape with fingers or a comb.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDamp hair: softer, natural texture and movement.\u003c\/li\u003e\n  \u003cli\u003eDry hair: greater separation and pronounced piecey definition.\u003c\/li\u003e\n  \u003cli\u003eWorks as a finishing product after blow-drying or on second-day hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much should I use and how do I apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eEmulsify a small amount between your palms until creamy, then work through lengths and ends; start with a pea-sized amount and build if needed. For thicker or longer hair, use slightly more, applying in sections for even distribution. Rework with fingertips to refine shape or add texture after styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm between palms before application for even spread.\u003c\/li\u003e\n  \u003cli\u003eStart small and layer to avoid heavy buildup.\u003c\/li\u003e\n  \u003cli\u003eApply to mid-lengths and ends first, then to roots if extra hold is needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it pair with other salon products and how should I prepare hair?\u003c\/h3\u003e\n\u003cp\u003eArchitexture pomade integrates well into multi-step routines; for best texture and hair health, begin with a cleansing and treatment suited to your hair needs. L'Oréal Professionnel recommends using Metal Detox Shampoo and Mask before styling when contamination or product buildup is a concern. After washing and towel-drying, add the pomade as a styling step to complete the look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePairs well with lightweight salts, sprays or creams for layered texture effects.\u003c\/li\u003e\n  \u003cli\u003ePre-wash with a suitable shampoo and mask for optimum styling results.\u003c\/li\u003e\n  \u003cli\u003eWorks in salon blow-dry services as a shaping and finishing product.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This product suits people wanting a medium-hold, matte-textured finish—ideal for anyone seeking controlled, piecey looks without shine. It's appropriate for all hair types and lengths that benefit from added separation, structure or a lived-in appearance, and for professionals needing a flexible styling aid in the salon.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eHYDROFLUOROCARBON 152A, BUTANE , ETHYL TRISILOXANE , ISOBUTANE , CALCIUM CARBONATE , CI 77491 , CI 77492 , CI 77499\/IRON OXIDES , TRIMETHYLSILOXYSILICATE , METHYL TRIMETHICONE , TRIETHOXYCAPRYLYLSILANE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this pomade suitable for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated for all hair types and adds texture, medium hold and a matte finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove the product at the end of the day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Wash hair with a regular shampoo; for best results use a clarifying or recommended L'Oréal Professionnel shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Default Title","offer_id":51487698551017,"sku":"B00XPRSJWG","price":107.42,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loreal-architexture-front-jar.jpg?v=1783287914","url":"https:\/\/cervaaustralia.com\/products\/loreal-professionnel-paris-architexture-texturizing-pomade-medium-hold-matte-definition-all-hair-types","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}