{"product_id":"loreal-paris-voluminous-original-mascara-cobalt-buildable-volume-length-washable","title":"L'Oreal Paris Voluminous Original Mascara, Cobalt — Buildable Volume \u0026 Length, Washable","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Paris Voluminous Original Mascara is a buildable, washable formula that thickens and lengthens lashes up to 5x while staying clump- and flake-resistant.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis classic volumizing mascara combines a cream-to-powder texture with a volume-maximizing brush to create visibly fuller lashes without stiffness. Enriched with panthenol and a ceramide derivative, the formula conditions lashes as you wear it and removes with soap and water. The cobalt shade offers a deep, cool-toned black-blue finish that enhances contrast for brown and green eyes.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara add volume without clumping?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to build layers smoothly: a creamy base adheres to each lash, then sets slightly so subsequent coats add thickness instead of sticking lashes together. The brush separates and deposits product evenly from roots to tips, reducing clumps while creating density.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVolume-maximizing brush fans lashes and spaces hairs evenly\u003c\/li\u003e\n  \u003cli\u003eCream-to-setting formula allows multiple coats without spiking\u003c\/li\u003e\n  \u003cli\u003eResists flaking for a cleaner finish throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it feel stiff or heavy on my lashes?\u003c\/h3\u003e\n\u003cp\u003eThe blend is formulated to leave lashes soft to the touch rather than rigid. Conditioning ingredients help maintain pliability so lashes move naturally and retain a comfortable wear feel even when layered for dramatic volume.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePanthenol helps moisturize and smooth lash fibers\u003c\/li\u003e\n  \u003cli\u003eCeramide-derived ingredient supports lash resilience\u003c\/li\u003e\n  \u003cli\u003eLightweight finish minimizes crunchy or spidery texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and remove this mascara for best results?\u003c\/h3\u003e\n\u003cp\u003eStart by placing the brush at the lash base and sweeping upward in a single steady stroke to build length, then add short wiggle-strokes near the root for extra volume. Remove with gentle soap and water or your regular makeup cleanser; no special removers are required for the washable formula.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply from base to tip for even coverage and separation\u003c\/li\u003e\n  \u003cli\u003eAdd a second coat once the first sets for more fullness\u003c\/li\u003e\n  \u003cli\u003eRemoves with soap and water—no oil-based remover necessary\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive eyes or contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eThe product is formulated to be gentle and is widely used by people with sensitive eyes and contact lenses. As with any eye cosmetic, avoid use if irritation, injury, or infection is present and discontinue if you notice unusual changes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated for everyday wear with attention to comfort\u003c\/li\u003e\n  \u003cli\u003eSuitable for contact lens wearers when used properly\u003c\/li\u003e\n  \u003cli\u003eFollow hygienic application: keep applicator personal and cap closed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? L'Oreal Paris Voluminous Original Mascara is ideal for anyone seeking a reliable, buildable volumizing mascara that enhances lash thickness and length without a heavy finish. It suits daily makeup users and those who like to layer coats for evening looks, people who prefer washable formulas, and wearers wanting conditioning benefits alongside visible volume.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU PARAFFIN POTASSIUM CETYL PHOSPHATE CERA ALBA \/ BEESWAX \/ CIRE DABEILLE COPERNICIA CERIFERA CERA \/ CARNAUBA WAX \/ CIRE DE CARNAUBA ACACIA SENEGAL GUM CETYL ALCOHOL GLYCERIN SILICA HYDROXYETHYLCELLULOSE PHENOXYETHANOL PEG\/PPG-17\/18 DIMETHICONE STEARETH-20 PHENETHYL ALCOHOL SODIUM POLYMETHACRYLATE HYDROGENATED JOJOBA OIL HYDROGENATED PALM OIL DISODIUM EDTA POLYQUATERNIUM-10 SODIUM HYDROXIDE STEARYL ALCOHOL MYRISTYL ALCOHOL PANTHENOL SODIUM ACETATE SODIUM CHLORIDE BHT ISOPROPYL ALCOHOL [+\/- MAY CONTAIN \/ PEUT CONTENIR CI 77007 \/ ULTRAMARINES CI 77491, CI 77492, CI 77499 \/ IRON OXIDES MICA CI 75470 \/ CARMINE CI 77288 \/ CHROMIUM OXIDE GREENS CI 77289 \/ CHROMIUM HYDROXIDE GREEN CI 77891 \/ TITANIUM DIOXIDE CI 77510 \/ FERRIC FERROCYANIDE]\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is L'Oreal Voluminous Original mascara washable?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is washable and removes with soap and water or your usual cleanser.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can sensitive eyes use this mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for comfort and commonly used by sensitive-eye and contact lens wearers; stop use if irritation occurs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":51487105220841,"sku":"B01M9G7WW4","price":60.02,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loreal-paris-voluminous-front-packaging_084d3f32-675c-4cae-a7a6-64dfb2ed85f7.jpg?v=1783255992","url":"https:\/\/cervaaustralia.com\/products\/loreal-paris-voluminous-original-mascara-cobalt-buildable-volume-length-washable","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}