{"product_id":"loreal-paris-voluminous-noir-balm-volumizing-mascara-black-washable-99-natural-vegan-forward-conditioning","title":"L'Oreal Paris Voluminous Noir Balm Volumizing Mascara, Black — Washable, 99% Natural Vegan-Forward Conditioning","description":"\u003cstrong\u003eL'Oreal Paris Voluminous Noir Balm is a washable, balm-in-mascara that builds bold volume and conditions lashes using a 99% natural-origin, vegan-forward formula.\u003c\/strong\u003e\n\nL'Oreal Paris reimagines volumizing mascara with a lightweight balm texture designed to amplify lashes without sacrificing care. The formula focuses on deliverable volume, visible length, and separation while remaining washable and resistant to clumping, flaking, and smudging. A flexible elastomer brush coats lashes evenly from root to tip so you can layer product for a dramatic look or keep it subtle for everyday definition.\n\n\u003ch3\u003eHow does this mascara create fuller-looking lashes?\u003c\/h3\u003e\n\u003cp\u003eThe balm texture deposits buildable pigment and film that thickens each lash strand without creating hard, crunchy layers. Repeated passes with the flexible brush add measurable volume and length while keeping lashes separated and natural-looking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuilds up to visibly fuller lashes with repeat coats\u003c\/li\u003e\n  \u003cli\u003eFlexible elastomer brush reaches tiny and outer lashes\u003c\/li\u003e\n  \u003cli\u003eFormulated to lengthen and lift while avoiding clumps\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put through the day without smudging?\u003c\/h3\u003e\n\u003cp\u003eThis washable mascara is formulated to resist smudging, flaking, and clumping for long wear without relying on waterproof ingredients. It removes with your regular cleanser or makeup remover, offering day-long comfort for normal wear situations.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmudge- and flake-resistant for extended wear\u003c\/li\u003e\n  \u003cli\u003eWashable formula—no waterproof removal required\u003c\/li\u003e\n  \u003cli\u003eDesigned for clean finish even after multiple layers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat caring ingredients and safety features are included?\u003c\/h3\u003e\n\u003cp\u003eThe formula is created with a high proportion of naturally derived ingredients and aims to support lash comfort through conditioning components. It is free from parabens and mineral oil, allergy-tested, and formulated to be suitable for sensitive eyes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains 99% natural-origin ingredients by formulation standard\u003c\/li\u003e\n  \u003cli\u003eVegan-forward formulation with conditioning actives\u003c\/li\u003e\n  \u003cli\u003eAllergy tested and free from parabens and mineral oil\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eStart at the lash roots and wiggle the brush upward to deposit pigment and separate hairs; repeat for added volume. Use a single coat for daytime definition or layer until you reach your desired fullness—allow brief drying between coats for even coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBegin at the base, comb upward to tips\u003c\/li\u003e\n  \u003cli\u003eLayer gradually for buildable volume without clumps\u003c\/li\u003e\n  \u003cli\u003eUse short brush strokes on outer lashes for winged lift\n  \u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for\n\nThis mascara suits anyone seeking bold, volumized lashes with a formula focused on gentler, naturally derived ingredients. It's a strong option for people with sensitive eyes who want dramatic, buildable volume without waterproof removal or heavy, stiff finishes. If you want a washable mascara that conditions while amplifying lashes, L'Oreal Paris Voluminous Noir Balm offers a middle ground between performance and care.\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eG2004521 3 Ingredients Aqua \/ Water \/ Eau Behenyl Behenate Glyceryl Stearate Cetearyl Alcohol Propanediol Pullulan Stearic Acid Glycerin Alcohol Denat. Palmitic Acid Sodium Hydroxide Sodium Dehydroacetate Caprylyl Glycol Myristic Acid [+\/- May Contain \/ Peut Contenir Ci 77499 \/ Iron Oxides] Fil Code B269868\/1\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—it's a washable formula designed to be smudge- and flake-resistant without waterproof removal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is it suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes; it is allergy-tested, free from parabens and mineral oil, and formulated for sensitive eyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":51485972103401,"sku":"B09DTDDW14","price":62.08,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loreal-paris-voluminous-noir-balm-front-packaging.jpg?v=1783206411","url":"https:\/\/cervaaustralia.com\/products\/loreal-paris-voluminous-noir-balm-volumizing-mascara-black-washable-99-natural-vegan-forward-conditioning","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}