{"product_id":"loreal-paris-voluminous-brown-balm-volumizing-mascara-brown-balm-infused-washable-0-26-fl-oz","title":"L'Oreal Paris Voluminous Brown Balm Volumizing Mascara — Brown, Balm-Infused, Washable, 0.26 fl oz","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Paris Voluminous Brown Balm is a washable, balm-infused volumizing mascara formulated with 99% natural origin ingredients to build bold, conditioned lashes without heavy flaking or clumping.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as L'Oreal Paris's first balm-in-mascara, this vegan* formula combines lash care with dramatic volume and definition. The flexible elastomer brush lifts and coats lashes from root to tip for up to 7x fuller-looking lashes while remaining clump-, flake- and smudge-resistant for all-day wear. Allergy tested and free from parabens and mineral oil, it’s created to be gentle on sensitive eyes while delivering buildable results in a soft brown shade.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the balm-in-mascara formula change lash feel and appearance?\u003c\/h3\u003e\n\u003cp\u003eThe balm texture wraps each lash in a lightweight, conditioning layer that avoids the stiff, crunchy finish of some volumizing mascaras. It combs through lashes to separate and define while adding noticeable body and length without heavy deposits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e99% natural origin ingredients for a smoother, less brittle finish\u003c\/li\u003e\n  \u003cli\u003eFlexible elastomer brush captures lashes at the root to boost lift\u003c\/li\u003e\n  \u003cli\u003eBuildable formula lets you control intensity from natural to bold\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara stay put during daily activities?\u003c\/h3\u003e\n\u003cp\u003eYes—this washable mascara is formulated to resist clumping, flaking and smudging for comfortable, long-lasting wear. It cleans off easily with your usual makeup remover or cleanser, so you get durable wear without difficult removal.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClump-, flake- and smudge-resistant finish for all-day confidence\u003c\/li\u003e\n  \u003cli\u003eWashable formula removes with standard makeup removers\u003c\/li\u003e\n  \u003cli\u003eStable wear across daily routines and mild humidity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for sensitive eyes and contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eThe mascara is allergy tested and formulated without parabens and mineral oil to minimize potential irritants. While many with sensitive eyes tolerate it well, always patch-test new eye products and consult your eye care professional if you have specific concerns.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAllergy tested and designed for gentler wear\u003c\/li\u003e\n  \u003cli\u003eFree from parabens and mineral oil to reduce common irritants\u003c\/li\u003e\n  \u003cli\u003eVegan* formula aligned with cleaner ingredient preferences\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and layer this mascara for best results?\u003c\/h3\u003e\n\u003cp\u003eStart at the base of the lashes and wiggle the brush upward to build volume and separate lashes evenly. Layer additional coats while the product is still slightly wet to reach fuller volume without clumps; use the brush tip to define outer and lower lashes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWiggle at the root and sweep upward for lift and length\u003c\/li\u003e\n  \u003cli\u003eApply 2–3 thin coats for fuller effect; avoid drying between coats\u003c\/li\u003e\n  \u003cli\u003eUse the brush tip for lower lashes and corner definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Ideal for anyone seeking a balance between dramatic volume and a softer, conditioned lash feel—especially users who prefer cleaner, more naturally derived formulations and gentle wear on sensitive eyes. If you want a brown shade that lifts, separates and builds to boldness without the stiffness or messiness of traditional heavy mascaras, this balm-infused Voluminous option provides a reliable everyday-to-evening solution.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eG2004583 - Ingredients: Aqua \/ Water \/ Eau, Behenyl Behenate, Glyceryl Stearate, Cetearyl Alcohol, Propanediol, Pullulan, Stearic Acid, Glycerin, Alcohol Denat., Palmitic Acid, Silica, Sodium Hydroxide, Sodium Dehydroacetate, Caprylyl Glycol, Myristic Acid, Caffeine, Tin Oxide [+\/- May Contain: Ci 77491, Ci 77492, Ci 77499 \/ Iron Oxides, Ci 77891 \/ Titanium Dioxide, Mica]. Fil N281770\/1\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is L'Oreal Voluminous Brown Balm waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — this is a washable mascara designed to resist smudging and flaking but removes with regular makeup remover.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this mascara contain parabens or mineral oil?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the formula is free from parabens and mineral oil and is allergy tested for sensitive eyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":51486042194153,"sku":"B09HL9S9T2","price":62.08,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loreal-paris-voluminous-balm-front-packaging.jpg?v=1783208678","url":"https:\/\/cervaaustralia.com\/products\/loreal-paris-voluminous-brown-balm-volumizing-mascara-brown-balm-infused-washable-0-26-fl-oz","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}