{"product_id":"loreal-paris-visible-lift-serum-foundation-soft-ivory-medium-buildable-coverage-spf-17-pro-retinol","title":"L'Oreal Paris Visible Lift Serum Foundation Soft Ivory — Medium Buildable Coverage, SPF 17 \u0026 Pro‑Retinol","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Paris Visible Lift Serum Absolute Foundation in Soft Ivory is a medium-coverage liquid foundation that instantly evens skin tone while delivering anti-aging actives and SPF 17 in a lightweight, non-settling formula.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis foundation combines skincare and makeup by infusing a concentrated serum blend directly into the foundation base. The formulation aims to smooth the look of lines, brighten uneven tone, and hydrate instantly, while providing buildable coverage that resists settling into wrinkles. With Pro-Retinol A and Vitamin C among its active ingredients, the product is positioned for those seeking cosmetic coverage plus skin-improving benefits over continued use.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see a difference in my skin’s appearance?\u003c\/h3\u003e\n\u003cp\u003eResults are described on two timeframes: immediate visual effects and improvements reported after four weeks of wear. Right away, the foundation evens tone and provides medium coverage that blurs imperfections without heavy texture. In consumer studies, participants noted enhanced radiance and a smoother look after consistent use for four weeks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate: evens tone and reduces visible imperfections on application.\u003c\/li\u003e\n  \u003cli\u003eShort-term (4 weeks): users reported brighter, smoother-looking skin.\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage allows daily use without a cakey finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat coverage and finish can I expect from Soft Ivory?\u003c\/h3\u003e\n\u003cp\u003eSoft Ivory offers medium coverage designed to conceal discoloration and moderate imperfections while letting natural skin texture show through. The finish is luminous without being oily, creating a natural, skin-like appearance that works well for everyday wear and layering with concealer where more coverage is needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoverage: medium, easily buildable in layers.\u003c\/li\u003e\n  \u003cli\u003eFinish: lightweight luminous finish that avoids a flat matte look.\u003c\/li\u003e\n  \u003cli\u003eTexture: liquid formula that blends smoothly with sponge or fingertips.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare actives are included and how should I use the foundation?\u003c\/h3\u003e\n\u003cp\u003eThe formula is enriched with Pro-Retinol A and Vitamin C plus a simplified serum complex to combine anti-aging benefits with coverage. Apply a small amount to a damp sponge or clean fingertips and blend outward for even distribution; reapply sparingly where you need more coverage. The product contains SPF 17 for low-level sun protection but should not replace dedicated sunscreen.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKey actives: Pro-Retinol A and Vitamin C for brightening and smoothing appearance.\u003c\/li\u003e\n  \u003cli\u003eApplication: dispense to sponge or fingers, blend outward for even coverage.\u003c\/li\u003e\n  \u003cli\u003eSun protection: SPF 17 offers some defense but consider additional sunscreen for full protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this foundation emphasize fine lines or dry patches?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight, hydrating formula is designed to minimize settling into lines and avoid accentuating dry areas. It contains moisturizing ingredients to help skin look smoother immediately, though prepping skin with a moisturizer or primer will enhance blending and longevity, especially on dry or textured skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-settling formula helps reduce the appearance of fine lines.\u003c\/li\u003e\n  \u003cli\u003eInstant hydration helps smooth and even skin surface.\u003c\/li\u003e\n  \u003cli\u003eBest results when applied to well-moisturized skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This foundation suits anyone seeking medium, buildable coverage combined with anti-aging actives and a dewy, natural finish. Ideal for mature skin types concerned about visible lines and uneven tone, it also works well for younger users wanting a skin-improving foundation with everyday SPF. If you prefer heavier coverage or high SPF protection, consider layering with concealer and dedicated sunscreen.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eG790008 1 OAP Visible Lift Absolute US (without elastin) ACTIVE INGREDIENTS OCTINOXATE 1.0% TITANIUM DIOXIDE 6.7% COSMETIC INGREDIENTS WATER ISODODECANE CYCLOPENTASILOXANE GLYCERIN CYCLOHEXASILOXANE PEG-10 DIMETHICONE METHYL METHACRYLATE CROSSPOLYMER BUTYLENE GLYCOL DIMETHICONE ISOEICOSANE ASCORBYL GLUCOSIDE DISTEARDIMONIUM HECTORITE CETYL PEG\/PPG-10\/1 DIMETHICONE PHENOXYETHANOL SODIUM CHLORIDE C9-15 FLUOROALCOHOL PHOSPHATE POLYGLYCERYL-4 ISOSTEARATE HEXYL LAURATE CAPRYLYL GLYCOL ISOSTEARYL NEOPENTANOATE ALUMINA METHYLPARABEN CALCIUM PANTETHEINE SULFONATE ACETYL TRIFLUOROMETHYLPHENYL VALYLGLYCINE HYDROXYPROPYL TETRAHYDROPYRANTRIOL PISUM SATIVUM (PEA) EXTRACT RETINYL PALMITATE SILICA DIMETHYL SILYLATE POLYCAPROLACTONE SOLUBLE COLLAGEN SODIUM HYALURONATE MAY CONTAIN TITANIUM DIOXIDE IRON OXIDES MICA FIL CODE B53625\/2\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this foundation good for mature skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated with Pro-Retinol A and hydrating ingredients to reduce the appearance of lines and provide a smoothing, medium-coverage finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it contain SPF?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the foundation includes SPF 17, offering light sun protection but not a substitute for daily sunscreen.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":51486079615209,"sku":"B003A88JK2","price":63.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loreal-paris-visible-lift-foundation-front.jpg?v=1783209267","url":"https:\/\/cervaaustralia.com\/products\/loreal-paris-visible-lift-serum-foundation-soft-ivory-medium-buildable-coverage-spf-17-pro-retinol","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}