{"product_id":"loreal-paris-purple-shampoo-everpure-sulfate-free-brass-toning-for-blonde-bleached-highlighted-hair-6-8-fl-oz-hydrating","title":"L'Oreal Paris Purple Shampoo EverPure — Sulfate-Free Brass-Toning for Blonde, Bleached \u0026 Highlighted Hair, 6.8 fl oz, Hydrating","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Paris EverPure Sulfate Free Purple Shampoo neutralizes brassy yellow and orange tones while moisturizing color-treated blonde, bleached, highlighted, and silver hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis gentle purple shampoo is formulated to preserve salon color and refresh cool tones without stripping moisture. Designed for color-treated hair, the EverPure formula omits sulfates, parabens, and harsh salts and blends hibiscus and a violet dye to counteract unwanted warmth. Use it as part of a targeted routine to reduce brassiness between color appointments while keeping hair soft and manageable.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo tone brassy hair?\u003c\/h3\u003e\n\u003cp\u003eThe product deposits violet pigments that neutralize yellow and orange hues, visually balancing warm undertones for a cooler, fresher finish. It’s formulated specifically for color-treated hair so the toning action is paired with conditioning agents to avoid dryness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains purple dye to offset warm pigments\u003c\/li\u003e\n  \u003cli\u003eHibiscus extract supports hydration while toning\u003c\/li\u003e\n  \u003cli\u003eSulfate-free base prevents color stripping\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eSwap in the purple shampoo 2–3 times weekly instead of your regular cleanser. Lather into wet hair, leave up to two minutes depending on brass level, then rinse and follow with the matching conditioner to lock in moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, concentrate on mid-lengths to ends\u003c\/li\u003e\n  \u003cli\u003eLeave for up to 2 minutes; adjust time for intensity\u003c\/li\u003e\n  \u003cli\u003ePair with EverPure purple conditioner for balanced hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this damage my color-treated hair or cause fading?\u003c\/h3\u003e\n\u003cp\u003eThe sulfate-free formulation minimizes aggressive stripping, so it refreshes tone without accelerating color fade when used as directed. Conditioning ingredients help maintain softness and manageability after each wash.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo sulfates, parabens, or harsh salts to reduce fade risk\u003c\/li\u003e\n  \u003cli\u003eDesigned for repeated use between salon visits\u003c\/li\u003e\n  \u003cli\u003eHydrating components preserve shine and texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan people with non-blonde highlights or silver hair use it?\u003c\/h3\u003e\n\u003cp\u003eYes — the purple pigments work on a range of lightened tones including platinum, bleached, highlighted brunettes, and silver shades to reduce warm cast and maintain cooler hues. Adjust frequency and leave time according to results and hair porosity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEffective on blonde, bleached, highlighted, and silver hair\u003c\/li\u003e\n  \u003cli\u003eWorks for highlighted brunettes needing brass control\u003c\/li\u003e\n  \u003cli\u003eCustomizable use based on hair porosity and brass level\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: L'Oreal Paris EverPure Sulfate Free Purple Shampoo suits anyone with color-treated hair seeking to control brassiness without sacrificing moisture. Ideal for blondes, bleached clients, silver shades, and highlighted brunettes who want an easy in-shower toning step that respects treated hair. If you prefer vegan-friendly products free of sulfates and parabens and want a routine-friendly toner to stretch the time between salon glosses, this product fits into weekly or biweekly care plans.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eFormula 1236212 B L'Oreal Paris Ever Pure - Toning Shampoo INGREDIENTS AQUA \/ WATER, COCO-BETAINE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, PPG-5-CETETH-20, PARFUM \/ FRAGRANCE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, AMODIMETHICONE, CITRIC ACID, HYDROGENATED COCONUT ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, ACRYLATES\/BEHENETH-25, METHACRYLATE COPOLYMER, CI 60730 \/ EXT VIOLET 2, SODIUM ISETHIONATE, BUTYLENE GLYCOL, BENZOIC ACID, TRIDECETH-6, LINALOOL, SALICYLIC ACID, MAGNESIUM NITRATE, HEXYL CINNAMAL, HYDROXYCITRONELLAL, SODIUM BENZOATE, CETRIMONIUM CHLORIDE, TETRASODIUM EDTA, SORBITOL, HIBISCUS SABDARIFFA FLOWER EXTRACT, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE FIL CODE D230035\/1A\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use EverPure Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 2–3 times per week, leaving up to two minutes each time, then follow with purple conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated without sulfates and harsh salts to help protect color while toning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":51487189860585,"sku":"B07P7L1HFN","price":60.02,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loreal-paris-everpure-front-packaging_d4f2c1d7-6a6f-42cc-ab9b-f9e4b59bd8f2.jpg?v=1783259789","url":"https:\/\/cervaaustralia.com\/products\/loreal-paris-purple-shampoo-everpure-sulfate-free-brass-toning-for-blonde-bleached-highlighted-hair-6-8-fl-oz-hydrating","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}