{"product_id":"loreal-paris-matte-lipstick-worth-it-medium-colour-riche-intense-hyaluronic-acid-16hr-wear","title":"L'Oreal Paris Matte Lipstick Worth It Medium — Colour Riche Intense, Hyaluronic Acid \u0026 16hr Wear","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Paris Colour Riche Intense Volume Matte is a hyaluronic-acid infused powder-matte lipstick that delivers up to 16 hours of comfortable, non-smudging color in a slim, precise bullet.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to combine a modern matte finish with all-day wear, this formula aims to keep lips feeling hydrated and looking fuller without a flat chalky look. The slim bullet enables accurate lining and full-lip coverage, while the long-wear pigment is engineered to resist smudging, bleeding, migration and feathering. Offered in a rich, flattering berry shade called Worth It Medium and across a broad range of tones, the line suits a variety of skin colors and styles.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will the matte finish last on my lips?\u003c\/h3\u003e\n\u003cp\u003eThe formula is created for extended wear, providing up to 16 hours of matte color under typical daily conditions. Longevity comes from concentrated pigments and a powdery-matte matrix that adheres to lips while resisting transfer. For best results, apply to clean, exfoliated lips and avoid heavy oily products over the lipstick.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClaims up to 16 hours wear\u003c\/li\u003e\n  \u003cli\u003ePowdery matte texture that stays vibrant\u003c\/li\u003e\n  \u003cli\u003eResists smudging, bleeding, migrating and feathering\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it feel drying or uncomfortable during the day?\u003c\/h3\u003e\n\u003cp\u003eUnlike many traditional mattes, this lipstick is infused with hyaluronic acid to help lips retain moisture and feel cushioned. The result is a matte appearance without the intense tightness that some mattes cause. Comfort depends on individual lip condition, so a thin hydrating base can further enhance wear for very dry lips.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid helps maintain hydration\u003c\/li\u003e\n  \u003cli\u003eFormulated for a comfortable matte wear\u003c\/li\u003e\n  \u003cli\u003eWorks well over light lip primer or balm for extra comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow precise is the slim bullet for shaping and lining?\u003c\/h3\u003e\n\u003cp\u003eThe new slim bullet is engineered for control: it allows both crisp lip lining and efficient full-lip application without needing a separate pencil. Its tapered tip reaches corners and the cupid's bow cleanly, helping create defined contours or an even matte fill. If you prefer, you can still pair it with a lip brush for an ultra-sculpted finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTapered slim bullet for accurate application\u003c\/li\u003e\n  \u003cli\u003eGood for lining, contouring, and full coverage\u003c\/li\u003e\n  \u003cli\u003eSaves time versus using a separate liner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes this shade suit many skin tones and how many colors are available?\u003c\/h3\u003e\n\u003cp\u003eWorth It Medium is a rich berry designed to flatter a wide range of complexions, while the full Colour Riche Intense Volume Matte family includes multiple saturated shades. The selection spans everyday neutrals to bold tones, making it easier to find a complementary match. Swatching in natural light helps determine the best option for your undertone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorth It Medium: rich berry to flatter many skin tones\u003c\/li\u003e\n  \u003cli\u003eAvailable across an extended shade range for variety\u003c\/li\u003e\n  \u003cli\u003eChoose swatches in natural light for accurate matching\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This lipstick suits anyone seeking a modern matte that balances long wear with moisture support — ideal for busy days, long events, or anyone who wants precise application without sacrificing comfort. It's a good choice for people who prefer a defined, non-transfer matte finish and enjoy a slim, travel-friendly bullet. If you have very dry lips, pair with a light hydrating primer for optimal comfort and color payoff.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eG2017641 - INGREDIENTS: DIMETHICONE • BIS-DIGLYCERYL POLYACYLADIPATE-2 • PHENYL TRIMETHICONE • TRIDECYL TRIMELLITATE • HYDROGENATED POLYISOBUTENE • HYDROGENATED JOJOBA OIL • DIMETHICONE CROSSPOLYMER • ISOSTEARYL ISOSTEARATE • KAOLIN • PARAFFIN • ISOHEXADECANE • NYLON-12 • VINYL DIMETHICONE\/METHICONE SILSESQUIOXANE CROSSPOLYMER • CERA MICROCRISTALLINA \/ MICROCRYSTALLINE WAX \/ CIRE MICROCRISTALLINE • POLYETHYLENE • ARGANIA SPINOSA KERNEL OIL • SYNTHETIC WAX • TRIETHOXYSILYLETHYL POLYDIMETHYLSILOXYETHYL DIMETHICONE • ISOPROPYL TITANIUM TRIISOSTEARATE • ETHYLHEXYL PALMITATE • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • SERICA POWDER \/ SILK POWDER \/ POUDRE DE SOIE • PERLITE • ALUMINA • CITRONELLOL • TRIHYDROXYSTEARIN • LIMONENE • GERANIOL • CALCIUM SODIUM BOROSILICATE • CALCIUM ALUMINUM BOROSILICATE • SYNTHETIC FLUORPHLOGOPITE • BENZYL ALCOHOL • SODIUM HYALURONATE • MAGNESIUM SILICATE • SILICA • TOCOPHEROL • TIN OXIDE • GLUCOMANNAN • PARFUM \/ FRAGRANCE ● [+\/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 \/ IRON OXIDES • MICA • CI 77891 \/ TITANIUM DIOXIDE • CI 15850 \/ RED 7 • CI 15985 \/ YELLOW 6 LAKE • CI 45410 \/ RED 28 LAKE • CI 19140 \/ YELLOW 5 LAKE • CI 45380 \/ RED 22 LAKE • CI 42090 \/ BLUE 1 LAKE]. (F.I.L. N281335\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this lipstick transfer-proof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is designed to resist smudging and transfer, offering long-wear matte color that minimizes transfer under normal use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use the slim bullet as a lip liner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the tapered slim bullet allows accurate lining and contouring as well as full-lip coverage without a separate pencil.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":51486213964009,"sku":"B0DM6JXY83","price":61.71,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loreal-paris-worth-it-medium-front-packaging.jpg?v=1783211614","url":"https:\/\/cervaaustralia.com\/products\/loreal-paris-matte-lipstick-worth-it-medium-colour-riche-intense-hyaluronic-acid-16hr-wear","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}