{"product_id":"loreal-paris-infallible-matte-resistance-liquid-lipstick-first-move-665-16h-longwear-with-hyaluronic-hydration","title":"L'Oreal Paris Infallible Matte Resistance Liquid Lipstick — First Move 665, 16H longwear with hyaluronic hydration","description":"\u003cstrong\u003eL'Oreal Paris Infallible Matte Resistance Liquid Lipstick in First Move 665 is a powdery-matte liquid formula that delivers bold, longwear color with up to 16 hours of transfer- and smudge-resistant wear.\u003c\/strong\u003e\n\nThis lightweight liquid lipstick is formulated to feel comfortable on the lips while offering intense pigment in a single swipe. Infused with hyaluronic acid, it aims to minimize dryness and maintain a soft texture under a matte finish. The precise doe-foot applicator helps lay down clean edges so you can create a polished look quickly—ideal for busy days or evenings when you need your lip color to last.\n\n\u003ch3\u003eHow long will the color stay put during a busy day?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed for extended wear—up to 16 hours under typical conditions—while resisting transfer and smudging. Longevity depends on eating habits and skin type, but the product’s powdery-matte finish helps lock pigment in place.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 16-hour wear under normal use\u003c\/li\u003e\n  \u003cli\u003eTransfer- and smudge-resistant formulation\u003c\/li\u003e\n  \u003cli\u003ePowdery finish that reduces feathering\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this matte lipstick dry out my lips?\u003c\/h3\u003e\n\u003cp\u003eAlthough the finish is matte, the product includes hyaluronic acid to help retain moisture and provide a lightweight hydrated feel. It’s intended to balance a longwear matte look with conditioning ingredients so lips feel less tight than traditional mattes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains hyaluronic acid for hydration\u003c\/li\u003e\n  \u003cli\u003eLightweight texture that minimizes heavy buildup\u003c\/li\u003e\n  \u003cli\u003eMatte look without extreme drying sensation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for neat, full-coverage results?\u003c\/h3\u003e\n\u003cp\u003eUse the precise applicator to deposit color where you want it: start at the center of the upper lip and work outward, then glide across the bottom lip. One effortless swipe gives high pigment payoff; allow a few seconds to set before eating or applying top products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart in the center of the upper lip, move to edges\u003c\/li\u003e\n  \u003cli\u003eGlide applicator across the bottom lip for full coverage\u003c\/li\u003e\n  \u003cli\u003eWait briefly for formula to set to avoid transfer\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich shades and occasions suit this liquid lipstick?\u003c\/h3\u003e\n\u003cp\u003eFirst Move 665 is one of 22 curated shades ranging from natural nudes to bold reds and deep plums, so you can select tones for daytime wear, office looks, or evening events. The velvety matte finish makes it versatile for both understated and statement makeup styles.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAvailable in 22 shades to match many skin tones\u003c\/li\u003e\n  \u003cli\u003eWorks for casual days, professional settings, and nights out\u003c\/li\u003e\n  \u003cli\u003eHigh pigment that pairs well with minimal or full-face makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for: This liquid lipstick is suited to anyone who wants a long-lasting matte lip with strong color payoff and a lightweight feel—ideal for people with busy schedules, frequent photo needs, or anyone who prefers a matte finish without extreme dryness. If you like precise application, multi-shade options, and a dependable, transfer-resistant formula from a reputable beauty brand, this product is a practical addition to your makeup kit.\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eG2017764 1 - INGREDIENTS: DIMETHICONE • ISODODECANE • TRIMETHYLSILOXYSILICATE • NYLON-611\/DIMETHICONE COPOLYMER • DIMETHICONE CROSSPOLYMER • C30-45 ALKYLDIMETHYLSILYL POLYPROPYLSILSESQUIOXANE • LAUROYL LYSINE • SILICA SILYLATE • PHENOXYETHANOL • ETHYLHEXYL PALMITATE • TRIETHOXYSILYLETHYL POLYDIMETHYLSILOXYETHYL DIMETHICONE • ISOPROPYL TITANIUM TRIISOSTEARATE • TRIHYDROXYSTEARIN • BENZYL ALCOHOL • SODIUM HYALURONATE • GLUCOMANNAN • PARFUM \/ FRAGRANCE ● [+\/- MAY CONTAIN: CI 77891 \/ TITANIUM DIOXIDE • CI 15850 \/ RED 7 • CI 77491, CI 77492, CI 77499 \/ IRON OXIDES • CI 45380 \/ RED 22 LAKE • CI 45410 \/ RED 28 LAKE • CI 15985 \/ YELLOW 6 LAKE • CI 19140 \/ YELLOW 5 LAKE • CI 15850 \/ RED 6 • CI 42090 \/ BLUE 1 LAKE]. (F.I.L. N70028102\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this liquid lipstick waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s transfer- and smudge-resistant with up to 16-hour wear, but not guaranteed fully waterproof—reapplication may be needed after heavy eating or rubbing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use a lip liner with this formula?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. A lip liner helps define edges and can improve longevity, especially for lighter or very bold shades.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":51486273831145,"sku":"B0CXF7KYCS","price":64.14,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loreal-paris-infallible-first-move-front-packaging.jpg?v=1783213607","url":"https:\/\/cervaaustralia.com\/products\/loreal-paris-infallible-matte-resistance-liquid-lipstick-first-move-665-16h-longwear-with-hyaluronic-hydration","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}