{"product_id":"loreal-paris-infallible-matte-liquid-lipstick-first-love-660-16-hour-wear-hyaluronic-acid","title":"L'Oreal Paris Infallible Matte Liquid Lipstick — First Love 660, 16‑Hour Wear \u0026 Hyaluronic Acid","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Paris Infallible Matte Resistance Liquid Lipstick in First Love 660 gives a powdery, long-wear matte lip color with up to 16 hours of transfer- and smudge-resistant wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight liquid lipstick from L'Oreal Paris delivers intense color in a single swipe while feeling comfortable on the lips. Infused with hyaluronic acid, it balances a matte finish with hydration so lips don’t feel overly dry. The slim, precise applicator helps you map and fill the lips neatly for a defined, all-day look in one of 22 available shades — First Love 660 is a versatile rosy-neutral for everyday wear or layered evening looks.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will this lipstick stay put during a busy day?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed for extended wear up to 16 hours with strong resistance to transfer and smudging. It sets down to a powdery matte that reduces feathering so your lip color remains visible through normal activities.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 16 hours of wear under typical conditions\u003c\/li\u003e\n  \u003cli\u003eTransfer- and smudge-resistant finish for fewer touch-ups\u003c\/li\u003e\n  \u003cli\u003ePowdery matte that helps prevent migration into lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill a matte finish feel drying on my lips?\u003c\/h3\u003e\n\u003cp\u003eAlthough it dries to a matte look, the formula contains hyaluronic acid, which helps maintain lip hydration. The result is a lightweight feel that aims to avoid the tightness associated with older matte formulas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid to support moisture retention\u003c\/li\u003e\n  \u003cli\u003eLightweight texture that minimizes cakiness\u003c\/li\u003e\n  \u003cli\u003eDesigned to balance matte appearance with comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for the most precise result?\u003c\/h3\u003e\n\u003cp\u003eUse the tapered applicator to outline the Cupid’s bow and corners first, then sweep inward to fill the lips. The applicator shape gives control for crisp edges without needing a separate lip brush.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart at the center of the upper lip and work outward\u003c\/li\u003e\n  \u003cli\u003eFill the lower lip in one smooth motion\u003c\/li\u003e\n  \u003cli\u003eAllow a few seconds to set before pressing lips together\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I layer this shade or remove it easily?\u003c\/h3\u003e\n\u003cp\u003eFirst Love 660 layers well for deeper payoff without streaking, and a dedicated makeup remover or oil-based cleanser will remove it more easily than water alone. A light exfoliation beforehand helps achieve an even application if lips are dry.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable coverage for subtle to bold intensity\u003c\/li\u003e\n  \u003cli\u003eRemoves best with oil-based or full-coverage makeup removers\u003c\/li\u003e\n  \u003cli\u003eWorks well over a hydrating primer or balm if preferred\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: L'Oreal Paris Infallible Matte Resistance in First Love 660 suits anyone looking for reliable matte color that wears through the day without frequent reapplication. It’s a good option for commuters, professionals, and evening event-goers who want a defined matte lip with hydration benefits. Choose this shade for a neutral rosy tone that complements many skin tones, or explore the rest of the 22 shades to match your personal palette.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eG2017764 1 - INGREDIENTS: DIMETHICONE • ISODODECANE • TRIMETHYLSILOXYSILICATE • NYLON-611\/DIMETHICONE COPOLYMER • DIMETHICONE CROSSPOLYMER • C30-45 ALKYLDIMETHYLSILYL POLYPROPYLSILSESQUIOXANE • LAUROYL LYSINE • SILICA SILYLATE • PHENOXYETHANOL • ETHYLHEXYL PALMITATE • TRIETHOXYSILYLETHYL POLYDIMETHYLSILOXYETHYL DIMETHICONE • ISOPROPYL TITANIUM TRIISOSTEARATE • TRIHYDROXYSTEARIN • BENZYL ALCOHOL • SODIUM HYALURONATE • GLUCOMANNAN • PARFUM \/ FRAGRANCE ● [+\/- MAY CONTAIN: CI 77891 \/ TITANIUM DIOXIDE • CI 15850 \/ RED 7 • CI 77491, CI 77492, CI 77499 \/ IRON OXIDES • CI 45380 \/ RED 22 LAKE • CI 45410 \/ RED 28 LAKE • CI 15985 \/ YELLOW 6 LAKE • CI 19140 \/ YELLOW 5 LAKE • CI 15850 \/ RED 6 • CI 42090 \/ BLUE 1 LAKE]. (F.I.L. N70028102\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this lipstick transfer-proof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is transfer- and smudge-resistant for long wear, though heavy contact may still transfer slightly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove it at the end of the day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil-based or full-coverage makeup remover for easiest, residue-free removal.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":51486274093289,"sku":"B0CXF8R4FL","price":64.14,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loreal-paris-infallible-first-love-front-packaging.jpg?v=1783213620","url":"https:\/\/cervaaustralia.com\/products\/loreal-paris-infallible-matte-liquid-lipstick-first-love-660-16-hour-wear-hyaluronic-acid","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}