{"product_id":"loreal-paris-everpure-purple-conditioner-sulfate-free-brass-toning-conditioner-for-blonde-bleached-highlighted-hair-6-8-fl","title":"L'Oreal Paris EverPure Purple Conditioner — Sulfate-Free Brass-Toning Conditioner for Blonde, Bleached \u0026 Highlighted Hair, 6.8 fl","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Paris EverPure Sulfate Free Brass Toning Purple Conditioner neutralizes brassy yellow and orange tones while moisturizing color-treated blonde, bleached, highlighted brunette, and silver hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eKeeping cool, vivid color doesn't have to mean trade-offs: this sulfate- and paraben-free conditioner combines a purple toning dye with hydrating botanicals to reduce unwanted warm undertones without stripping or drying treated hair. The formula—infused with hibiscus and free from harsh salts and animal-derived ingredients—works as part of a weekly purple system to refresh tones and restore manageability between salon visits. Packaging may vary, but the benefits remain the same: toning, moisture, and color-safe conditioning.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner neutralize brassiness?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner deposits violet pigments that counteract brassy yellow and orange in the hair shaft, visually cooling warm tones. Unlike strong clarifying treatments, the purple dye is blended into a moisturizing base so the toning action happens while hair is conditioned.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet color molecules counterbalance warm yellow and orange reflections.\u003c\/li\u003e\n  \u003cli\u003eFormulated to lay down pigment evenly without over-toning for subtle correction.\u003c\/li\u003e\n  \u003cli\u003eDesigned for use 2–3 times weekly with the matching purple shampoo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out or damage my color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eNo—this EverPure conditioner is created specifically for color-treated hair and avoids sulfates, parabens, and harsh salts that can accelerate color fade. Instead, a hydrating base with hibiscus helps condition and detangle, leaving hair softer and more manageable while maintaining color integrity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free formulation reduces stripping of dye molecules from hair fibers.\u003c\/li\u003e\n  \u003cli\u003eHibiscus extract supports moisture and shine without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eVegan ingredients and no animal-derived components preserve ethical preferences.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eFor consistent toning, replace your regular shampoo and conditioner with the EverPure purple shampoo and this conditioner 2–3 times per week. Shampoo, leave the purple shampoo in for up to two minutes, rinse, then apply this conditioner and leave for a short moment before rinsing for balanced toning and hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse the purple shampoo first, up to 2 minutes, then rinse.\u003c\/li\u003e\n  \u003cli\u003eApply conditioner mid-length to ends; leave briefly and rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency based on how quickly your hair shows brassiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan people with darker or highlighted brown hair benefit?\u003c\/h3\u003e\n\u003cp\u003eYes—this conditioner is formulated not only for blonde and bleached hair but also for brunettes with lightened highlights and silver tones. It targets lighter sections where warm undertones are most visible, providing subtle toning without affecting natural darker base colors.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for highlighted brunettes to keep highlighted strands cool.\u003c\/li\u003e\n  \u003cli\u003eWorks on silver and gray hair to maintain a crisp, bright appearance.\u003c\/li\u003e\n  \u003cli\u003eDoes not alter your natural darker base when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: L'Oreal Paris EverPure Sulfate Free Brass Toning Purple Conditioner is intended for anyone with color-treated hair seeking to control unwanted warm tones while preserving moisture—especially blondes, bleached strands, silver hair, and brunettes with highlights who prefer a gentle, sulfate-free option. It's a good match for users who follow a weekly toning routine and want a cruelty-free, vegan-friendly product that supports salon color between appointments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eFormula 1236207 C L'Oreal Paris Ever Pure - Toning Conditioner INGREDIENTS AQUA \/ WATER \/ EAU, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, AMODIMETHICONE, PARFUM \/ FRAGRANCE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, GLYCERIN, BENZOIC ACID, TRIDECETH-6, CI 60730 \/ EXT VIOLET 2, POTASSIUM HYDROXIDE, BUTYLENE GLYCOL, LINALOOL, CETRIMONIUM CHLORIDE, HEXYL CINNAMAL, HYDROXYCITRONELLAL, SORBITOL, HIBISCUS SABDARIFFA FLOWER EXTRACT FIL CODE D230039\/1A\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this purple conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it 2–3 times a week with the matching purple shampoo to maintain tone without over-depositing pigment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product safe for color-treated and highlighted hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes; it’s formulated sulfate- and paraben-free for color-treated, highlighted, bleached, blonde, and silver hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":51487189893353,"sku":"B07P6FXF4N","price":60.02,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loreal-paris-everpure-front-packaging_bcfcb471-e8cc-4d6e-822f-2e5446ca478a.jpg?v=1783259789","url":"https:\/\/cervaaustralia.com\/products\/loreal-paris-everpure-purple-conditioner-sulfate-free-brass-toning-conditioner-for-blonde-bleached-highlighted-hair-6-8-fl","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}