{"product_id":"loreal-paris-everpure-brightening-shampoo-for-gray-hair-8-5-fl-oz-sulfate-free-vegan-peptide-formula","title":"L'Oreal Paris EverPure Brightening Shampoo for Gray Hair — 8.5 fl oz, Sulfate-Free Vegan Peptide Formula","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Paris EverPure Brightening and Nourishing Shampoo is a sulfate-free, vegan shampoo formulated with peptides to brighten and hydrate gray and silver hair while preserving color.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis EverPure Silver Care shampoo is designed to refresh the look and feel of gray, silver, and highlighted hair without stripping natural oils or color. The formula uses peptides to help enhance shine and manageability, delivering a softer, fuller finish after each wash. It’s free from sulfates, parabens, DMDM hydantoin, added phthalates, and animal-derived ingredients, making it suitable for color-treated and natural hair that needs gentle care.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo improve the appearance of gray and silver hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe peptide-enriched formula helps lift dulled tones and adds reflective shine to gray strands. Rather than depositing heavy pigments, it focuses on nourishing and smoothing the hair shaft so light reflects more evenly, creating a brighter, healthier look.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePeptides to enhance hair surface and boost shine\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing that avoids over-drying\u003c\/li\u003e\n  \u003cli\u003eLightweight hydration for more bounce and body\u003c\/li\u003e\n  \u003cli\u003eCompatible with color-treated and natural gray hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo keep my hair from feeling stripped or brittle?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the gentle surfactant system and moisturizing ingredients are formulated to cleanse without removing essential oils. Regular use should leave hair feeling softer and more resilient compared with harsher shampoos that can dry fragile gray strands.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNo sulfates or harsh detergents that strip moisture\u003c\/li\u003e\n  \u003cli\u003eVegan, non-animal-derived ingredients for clean formulation\u003c\/li\u003e\n  \u003cli\u003eDesigned to work with a matching conditioner for added nourishment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply to wet hair, lather gently, and leave in for up to two minutes to allow peptides and moisturizing agents to act on the hair surface. Rinse thoroughly and follow with the EverPure Silver Care Conditioner; for periodic toning, incorporate EverPure Purple Shampoo and Conditioner one to three times weekly.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLather into wet hair and leave for up to two minutes\u003c\/li\u003e\n  \u003cli\u003eRinse and follow with Silver Care Conditioner\u003c\/li\u003e\n  \u003cli\u003eUse purple toning products 1–3 times weekly for brass control\u003c\/li\u003e\n  \u003cli\u003eSafe for daily use on color-treated or natural gray hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo suitable for sensitive scalps or those avoiding certain ingredients?\u003c\/h3\u003e\n\n\u003cp\u003eThe formulation avoids common irritants like sulfates, parabens, and added phthalates, making it a milder option for many users. While it’s crafted without animal-derived components, individuals with specific scalp sensitivities should patch-test new products or consult a professional if concerned.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates, parabens, DMDM hydantoin, and added phthalates\u003c\/li\u003e\n  \u003cli\u003eVegan formula made in a facility that also processes gluten\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants for less irritation than traditional shampoos\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: L'Oreal Paris EverPure Brightening and Nourishing Shampoo is intended for people with gray, silver, or lightened hair who want a gentle, color-caring cleanser that enhances brightness and softness. It’s a good choice for anyone seeking sulfate-free, vegan hair care that pairs with toning treatments to maintain cool, vibrant silver tones without aggressive cleansing.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU , SODIUM C14-16 OLEFIN SULFONATE , GLYCERIN , COCAMIDE MEA , COCAMIDOPROPYL BETAINE , GLYCOL DISTEARATE , SODIUM LAUROYL SARCOSINATE , HEXYLENE GLYCOL , PARFUM \/ FRAGRANCE , CITRIC ACID , SODIUM HYDROXIDE , SODIUM CHLORIDE , SODIUM BENZOATE , PEG-55 PROPYLENE GLYCOL OLEATE , PROPYLENE GLYCOL , COCO-BETAINE , HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE , SALICYLIC ACID , CARBOMER , BENZOIC ACID , ETHYLHEXYL SALICYLATE , POLYQUATERNIUM-7 , MICA , BUTYLENE GLYCOL , CI 77891 \/ TITANIUM DIOXIDE , CITRONELLOL , SODIUM LACTATE , CI 60730 \/ EXT. VIOLET 2 , POLYSORBATE 20 , CI 17200 \/ RED 33 , PALMITOYL TRIPEPTIDE-1 , PALMITOYL TETRAPEPTIDE-7\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and color-caring, suitable for both color-treated and natural gray hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use purple shampoo with this product?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use EverPure Purple Shampoo and Conditioner 1–3 times weekly to reduce brass and yellow tones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":51487219810537,"sku":"B0CP8H6RS3","price":60.02,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loreal-everpure-front-packaging_28d75cfb-860a-43dd-b8f5-438efe955a5f.jpg?v=1783262047","url":"https:\/\/cervaaustralia.com\/products\/loreal-paris-everpure-brightening-shampoo-for-gray-hair-8-5-fl-oz-sulfate-free-vegan-peptide-formula","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}