{"product_id":"loreal-paris-everpure-blonde-sulfate-free-shampoo-for-color-treated-hair-8-5-fl-oz-purple-iris-brass-neutralizing-hydrating","title":"L'Oreal Paris EverPure Blonde Sulfate-Free Shampoo for Color-Treated Hair — 8.5 fl oz, Purple Iris, Brass-Neutralizing \u0026 Hydrating","description":"\u003cstrong\u003eL'Oreal Paris EverPure Blonde Sulfate-Free Shampoo is a purple-iris–infused cleanser that neutralizes brassiness and gently hydrates color-treated blonde hair in one wash.\u003c\/strong\u003e\n\n\u003cp\u003eThis shampoo is formulated for blondes and lightened hair that need color protection without harsh sulfates. The EverPure Blonde formula uses Purple Iris extracts and a sulfate-free base to reduce warm, brassy tones while delivering moisture and shine. It’s designed to work as part of a system with the matching conditioner for best results and to help preserve salon color between treatments.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice reduced brassiness?\u003c\/h3\u003e\n\u003cp\u003eMany users see a visible reduction in brassy or yellow tones after a single application, thanks to the purple pigments and iris botanicals that counteract warmth. Results depend on hair porosity and previous color treatments, but the purple tint deposits subtly to neutralize unwanted hues without over-toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePurple pigment targets warm tones immediately.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free base prevents additional color stripping.\u003c\/li\u003e\n  \u003cli\u003eVisible softening and sheen after one use for many hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo keep my color from fading?\u003c\/h3\u003e\n\u003cp\u003eThis formula is gentle on color because it avoids harsh sulfates, salts, and aggressive surfactants that can strip dyes. Regular use as part of the EverPure Blonde system helps maintain color brightness and extend the time between salon touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates, parabens, dyes, and gluten—safer for dyed hair.\u003c\/li\u003e\n  \u003cli\u003eMoisturizing ingredients protect hair cuticles and lock in tone.\u003c\/li\u003e\n  \u003cli\u003eBest combined with EverPure Blonde conditioner for lasting protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it safe for damaged or over-processed hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo’s creamy, rich texture cleanses while adding hydration and softness, making it suitable for hair that’s been lightened or chemically treated. It focuses on balancing and soothing over-processed strands rather than stripping them further.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating blend restores softness to porous hair.\u003c\/li\u003e\n  \u003cli\u003eNon-stripping surfactants reduce additional damage risk.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair manageable and smooth after washing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for the best outcome?\u003c\/h3\u003e\n\u003cp\u003eFor optimal results, apply to wet hair, lather thoroughly, and leave for a minute before rinsing to allow purple pigments to act on brassiness. Follow with the EverPure Blonde conditioner to lock in moisture and tone balance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair, apply a quarter-sized amount, and massage evenly.\u003c\/li\u003e\n  \u003cli\u003eAllow 30–60 seconds for pigment action on stubborn brassiness.\u003c\/li\u003e\n  \u003cli\u003eRinse and finish with EverPure Blonde conditioner for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: L'Oreal Paris EverPure Blonde Sulfate-Free Shampoo is aimed at people with naturally blonde, highlighted, or lightened hair who want a gentle, color-safe cleanser that reduces brassiness while adding hydration. It’s a good fit for anyone avoiding sulfates, parabens, and dyes in their haircare routine and for those seeking a salon-grade maintenance product to preserve tone and shine between professional color services.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eFormula 1082986EP3 EverPure CC Blondes Shampoo INGREDIENTS AQUA \/ WATER \/ EAU SODIUM COCOYL ISETHIONATE DISODIUM LAURETH SULFOSUCCINATE SODIUM LAURYL SULFOACETATE SODIUM LAUROYL SARCOSINATE COCAMIDOPROPYL BETAINE GLYCOL DISTEARATE GLYCERETH-26 DECYL GLUCOSIDE PARFUM \/ FRAGRANCE HYDROGENATED COCONUT ACID PPG-5-CETETH-20 DIVINYLDIMETHICONE\/DIMETHICONE COPOLYMER POLYQUATERNIUM-7 AMODIMETHICONE POLYQUATERNIUM-10 SODIUM ISETHIONATE PROPYLENE GLYCOL PEG-55 PROPYLENE GLYCOL OLEATE CARBOMER C11-15 PARETH-7 BENZOIC ACID BENZOPHENONE-4 ETHYLHEXYL METHOXYCINNAMATE BENZYL SALICYLATE LAURETH-9 GLYCERIN HEXYL CINNAMAL BENZYL ALCOHOL LINALOOL TRIDECETH-12 LIMONENE SODIUM BENZOATE C12-13 PARETH-23 C12-13 PARETH-3 IRIS FLORENTINA \/ IRIS FLORENTINA ROOT EXTRACT CALENDULA OFFICINALIS FLOWER EXTRACT METHYLCHLOROISOTHIAZOLINONE CI 60730 \/ EXT. VIOLET 2 METHYLISOTHIAZOLINONE CI 17200 \/ RED 33 SODIUM HYDROXIDE CITRIC ACID FIL CODE D168577\/1\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on dark blonde or highlighted hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It works on natural blonde, highlighted, or lightened hair to neutralize warm tones without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as your regular shampoo or 2–3 times weekly; combine with the EverPure Blonde conditioner for consistent color maintenance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":51487061934313,"sku":"B01LX41KJW","price":60.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loreal-paris-everpure-blonde-front-packaging_c70363c2-4554-48ef-b61a-49f3fdfded59.jpg?v=1783253085","url":"https:\/\/cervaaustralia.com\/products\/loreal-paris-everpure-blonde-sulfate-free-shampoo-for-color-treated-hair-8-5-fl-oz-purple-iris-brass-neutralizing-hydrating","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}