{"product_id":"loreal-paris-elvive-hyaluron-pure-purifying-shampoo-for-oily-roots-28-fl-oz-salicylic-hyaluronic-acid-72h-oil-control","title":"L'Oreal Paris Elvive Hyaluron + Pure Purifying Shampoo for Oily Roots, 28 fl oz — Salicylic \u0026 Hyaluronic Acid, 72H Oil Control","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Paris Elvive Hyaluron + Pure 72H Purifying Shampoo is a clarifying, non‑stripping shampoo formulated with salicylic and hyaluronic acids to remove oil and residue at the roots while preserving moisture in the lengths for up to 72 hours.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis large 28 fl oz bottle is designed for hair that tends to get greasy at the scalp but feels dry through the mid‑lengths and ends. Drawing inspiration from skincare, the formula pairs salicylic acid to gently exfoliate and dissolve buildup with hyaluronic acid to attract and retain hydration. Together they aim to leave roots feeling clean and refreshed while keeping lengths soft without weighing hair down. The shampoo is part of a three‑step regimen — pre‑shampoo oil‑erasing serum, purifying shampoo, and a lightweight rehydrating conditioner — created to deliver clearer scalps and more manageable hair between washes.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo clarify oily roots without drying the rest of my hair?\u003c\/h3\u003e\n\u003cp\u003eThe product uses salicylic acid to loosen sebum and residue at the scalp, then rinses it away, while hyaluronic acid binds water molecules to the hair fibers so lengths stay hydrated. The combined action targets different zones: cleansing at the scalp, hydrating down the shaft.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSalicylic acid gently exfoliates oils and product buildup from the scalp.\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid provides lightweight moisture that won’t weigh hair down.\u003c\/li\u003e\n  \u003cli\u003eNon‑stripping surfactants preserve natural moisture balance.\u003c\/li\u003e\n  \u003cli\u003eDesigned for use with a pre‑shampoo serum and conditioner for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect in 72 hours and how soon will I see them?\u003c\/h3\u003e\n\u003cp\u003eWhen used as directed in the Hyaluron + Pure system, the brand reports up to 72 hours of fresher roots and hydrated lengths. Many users notice an immediate reduction in surface oil and residue after the first wash, with cleaner feeling roots and easier styling over several days.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate: visible removal of residue and lighter scalp feel after one wash.\u003c\/li\u003e\n  \u003cli\u003e48–72 hours: roots can remain less oily and hair keeps a freer, non‑flattened appearance.\u003c\/li\u003e\n  \u003cli\u003eWith routine use: improved manageability and reduced weight at the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color‑treated hair and on sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to clarify gently, but individual reactions vary. Salicylic acid is a common exfoliant in haircare; if you have a sensitive scalp or recent color treatment, perform a patch test or consult your stylist before regular use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing agents aim to avoid stripping color excessively.\u003c\/li\u003e\n  \u003cli\u003ePatch test recommended for reactive or freshly colored scalps.\u003c\/li\u003e\n  \u003cli\u003ePair with the rehydrating conditioner to protect lengths after shampooing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this into my routine for best performance?\u003c\/h3\u003e\n\u003cp\u003eStart with the Oil Erasing Pre‑Shampoo Serum to remove surface residue, follow with the 72H Purifying Shampoo to cleanse oil and buildup, then finish with the 72H Rehydrating Conditioner to detangle and moisturize. Adjust frequency based on how quickly your roots become oily.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse pre‑shampoo serum on dry roots as directed to remove residue before wetting hair.\u003c\/li\u003e\n  \u003cli\u003eMassage shampoo into wet scalp, rinse thoroughly; repeat if needed for heavy buildup.\u003c\/li\u003e\n  \u003cli\u003eApply conditioner mainly to lengths and ends to avoid weighing roots down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: This shampoo is aimed at people with oily scalps and dry or weighed‑down lengths who want a clearer scalp without sacrificing hydration. It works well for those who prefer a skincare‑inspired approach, need a larger supply for frequent use, or follow multi‑step haircare routines to extend time between washes. If you have an extremely sensitive scalp or require salon‑grade color protection, consider a patch test or consult a professional before committing to daily use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e1202785 M - INGREDIENTS: AQUA \/ WATER \/ EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • PARFUM \/ FRAGRANCE • SODIUM CHLORIDE • CITRIC ACID • COCAMIDE MEA • SODIUM BENZOATE • SODIUM HYDROXIDE • HEXYLENE GLYCOL • HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • LIMONENE • SODIUM HYALURONATE • SALICYLIC ACID (F.I.L. T70032019\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this every time I wash my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is made for regular use, but adjust frequency if your scalp becomes dry or sensitive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo strip my hair color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s a clarifying formula designed to be non‑stripping, but patch testing is recommended for freshly dyed hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":51487077761257,"sku":"B0DNKM7R42","price":58.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loreal-elvive-hyaluron-purifying-shampoo-front-bottle.jpg?v=1783254285","url":"https:\/\/cervaaustralia.com\/products\/loreal-paris-elvive-hyaluron-pure-purifying-shampoo-for-oily-roots-28-fl-oz-salicylic-hyaluronic-acid-72h-oil-control","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}