{"product_id":"loreal-paris-colour-riche-satin-lipstick-766-plum-explosion-creamy-hydrating-finish-1-ct","title":"L'Oreal Paris Colour Riche Satin Lipstick 766 Plum Explosion — Creamy, Hydrating Finish (1 ct)","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Paris Colour Riche 766 Plum Explosion is a creamy satin lipstick that delivers rich plum color while conditioning lips with Omega‑3, Vitamin E and Argan oil.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lipstick combines vivid, buildable pigmentation with a moisturizing base designed to keep lips feeling soft and smooth. The Colour Riche line blends nourishing oils and antioxidants into a satin finish that sits comfortably on the lips, making it easy to wear from day into evening. 766 Plum Explosion is a deep, flattering plum shade that suits a range of skin tones and wardrobes, offering a balance between bold color and wearable sheen.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes this lipstick hydrating without feeling heavy?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula includes high‑care ingredients such as Argan oil, Vitamin E and Omega‑3 to help preserve lip comfort while delivering color. Rather than a waxy or overly glossy feel, the satin finish provides a smooth, glide‑on texture that seals in moisture. It’s made to be emollient enough for immediate comfort yet lightweight enough to avoid a sticky sensation.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eEnriched with Argan oil for softness and conditioning.\u003c\/li\u003e\n  \u003cli\u003eVitamin E and Omega‑3 help protect and nourish the lip surface.\u003c\/li\u003e\n  \u003cli\u003eSatin texture balances sheen and comfort without tackiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow intense is the Plum Explosion shade and how do I apply it?\u003c\/h3\u003e\n\n\u003cp\u003ePlum Explosion is a saturated plum with buildable coverage—one swipe gives noticeable color, while additional layers deepen intensity. Apply starting at the center of the upper lip, follow the natural contour outward, then fill the lower lip for an even finish. For longer definition, pair with a complementary lip liner and blot between layers.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eOne coat: wearable, everyday plum.\u003c\/li\u003e\n  \u003cli\u003eTwo or more coats: deeper, evening-ready color.\u003c\/li\u003e\n  \u003cli\u003eApplication tip: outline with a lip liner for sharper edges and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this lipstick stay put during the day and resist smudging?\u003c\/h3\u003e\n\n\u003cp\u003eThe Colour Riche formulation focuses on comfortable wear and color payoff; it resists feathering and migration better than many traditional creamy lipsticks but is not marketed as transfer-proof. It maintains its satin look while holding its shape through normal activities, though very oily foods or vigorous rubbing may reduce wear time. For enhanced longevity, set lightly with translucent powder or reapply after meals.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFormulated to minimize smudging and feathering.\u003c\/li\u003e\n  \u003cli\u003eNot a transfer‑proof product—best touched up after meals.\u003c\/li\u003e\n  \u003cli\u003eUse a matching lip liner or blot-and-reapply technique for extended wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat complementary products should I use with Colour Riche 766?\u003c\/h3\u003e\n\n\u003cp\u003ePair this lipstick with a matching Colour Riche lip liner to define edges and prevent color bleed. A subtle lip balm applied beforehand enhances smoothness and helps the shade glide on evenly. You can also coordinate with neutral or plum‑toned eyeshadows and a soft blush to create a balanced, cohesive look.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eColour Riche lip liner for precise application and hold.\u003c\/li\u003e\n  \u003cli\u003eLight lip balm before application for extra slip and comfort.\u003c\/li\u003e\n  \u003cli\u003eCoordinating eye or cheek tones for a polished makeup look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: L'Oreal Paris Colour Riche 766 Plum Explosion suits anyone seeking a richly pigmented, caring lipstick with a satin finish—ideal for those who want bold color without sacrificing lip comfort. It works well for daily wearers wanting a deep plum option, makeup enthusiasts building a diverse lipstick collection, and anyone looking to add a conditioned, vibrant shade to their beauty routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eLanolin Liquida \/ Lanolin Oil, Oleyl Erucate, Sesamum Indicum Oil \/ Sesame Seed Oil, Cera Microcristallina \/ Microcrystalline Wax \/ Cire Icrocristalline, Ppg-5 Lanolin Wax, Acetylated Lanolin, Cera Alba \/ Beeswax \/ Cire Dabeille, Disteardimonium Hectorite, Parfum \/ Fragrance, Tocopheryl Acetate, Rosa Canina Fruit Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Synthetic Fluorphlogopite, Argania Spinosa Oil \/ Argania Spinosa Kernel Oil, Calcium Aluminum Borosilicate, Geraniol, Benzyl Alcohol, Silica, Hexyl Cinnamal, Hydroxycitronellal, Calcium Sodium Borosilicate, Methyl-2-Octynoate, Tin Oxide, Polyethylene Terephthalate, Acrylates Copolymer[+\/- May Contain \/ Peut Contenir]Mica, Ci 77891 \/ Titanium Dioxide, Ci 77499, Ci 77492, Ci 77491 \/ Iron Oxides, Ci 15850 \/ Red 7, Ci 45410 \/ Red 28 Lake, Ci 15985 \/ Yellow 6 Lake, Ci 77163 \/ Bismuth Oxychloride, Ci 19140 \/ Yellow 5 Lake, Ci 45380 \/ Red 22 Lake, Ci 75470 \/ Carmine, Ci 42090 \/ Blue 1 Lake\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Colour Riche 766 Plum Explosion moisturizing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula contains Argan oil, Omega‑3 and Vitamin E to help keep lips feeling soft and conditioned.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I build the shade intensity?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. One coat offers wearable plum; additional layers deepen the color for a more dramatic look.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":51492580458729,"sku":"B006DWE2LM","price":55.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loreal-paris-plum-explosion-front-packaging.jpg?v=1783366888","url":"https:\/\/cervaaustralia.com\/products\/loreal-paris-colour-riche-satin-lipstick-766-plum-explosion-creamy-hydrating-finish-1-ct","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}