{"product_id":"loreal-paris-colour-riche-lip-liner-pencil-772-lasting-plum-deep-reddened-plum-creamy-satin-retractable","title":"L'Oreal Paris Colour Riche Lip Liner Pencil — 772 Lasting Plum, Deep Reddened Plum, Creamy Satin Retractable","description":"\u003cp\u003e\u003cstrong\u003eThe L'Oreal Paris Colour Riche Lip Liner Pencil in 772 Lasting Plum is a creamy, twist-up lip liner enriched with Omega 3 and Vitamin E designed to define, contour, or fill lips for a bold, long-wearing plum finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis slim, retractable lip liner from L'Oreal Paris pairs pigment-rich color with a smooth, satin feel to help you shape and enhance lips without a sharpener. The formula glides easily to create precise edges, natural shading, or full-lip coverage when worn alone. It coordinates with Colour Riche lipsticks for layering, and the deep reddened-plum shade 772 provides a versatile, statement color suitable for daytime definition or evening drama.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this liner deliver precise lip definition?\u003c\/h3\u003e\n\u003cp\u003eThe pencil's creamy texture and fine tip let you draw clean outlines and correct asymmetry with minimal effort. Because it's twist-up, you maintain control over line width and pressure for crisp borders that prevent feathering. Its satin finish blends smoothly for softened contours when desired.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreamy, glide-on formula for even application\u003c\/li\u003e\n  \u003cli\u003eTapered tip for accurate edge definition\u003c\/li\u003e\n  \u003cli\u003eAnti-feathering performance to keep lines tidy\u003c\/li\u003e\n  \u003cli\u003eRetractable design eliminates need for a sharpener\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it to make lips look fuller?\u003c\/h3\u003e\n\u003cp\u003eYes — use the lip liner to slightly overline at the cupid's bow and center of the lower lip, then blend inward to create the illusion of added volume. Filling the entire lip before applying a matching Colour Riche lipstick intensifies color and enhances the plumping effect. The creamy mix of Omega 3 and Vitamin E helps the product sit smoothly on the skin so edges appear seamless.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOverline strategically for natural-looking fullness\u003c\/li\u003e\n  \u003cli\u003eFill in the entire lip for a stronger base color\u003c\/li\u003e\n  \u003cli\u003eLayer with Colour Riche lipstick for extra depth\u003c\/li\u003e\n  \u003cli\u003eNourishing ingredients help keep texture smooth\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat finishing options does 772 Lasting Plum offer?\u003c\/h3\u003e\n\u003cp\u003eThe shade 772 is a deep, reddened-plum that works as both a defining liner and a stand-alone lip color. It provides a satin finish that sits between matte and glossy, making it adaptable to many makeup styles. Use it alone for refined depth, or apply a complementary Colour Riche lipstick on top to boost saturation and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStand-alone wear for subtle yet rich color\u003c\/li\u003e\n  \u003cli\u003eLayer under lipstick for intensified hue and longevity\u003c\/li\u003e\n  \u003cli\u003eSatin texture that complements multiple makeup looks\u003c\/li\u003e\n  \u003cli\u003eSuitable for day-to-night transitions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I care for and apply the pencil for best results?\u003c\/h3\u003e\n\u003cp\u003ePrep lips with gentle exfoliation and a light balm for an even base. Twist a small amount of product up, outline the lips starting from the cupid's bow, and use short strokes to avoid pulling the skin. You can fill the lips completely or blend with a fingertip or brush; the retractable design means tidy storage without sharpening.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep with exfoliation and light balm\u003c\/li\u003e\n  \u003cli\u003eApply with short, controlled strokes\u003c\/li\u003e\n  \u003cli\u003eBlend if you want a softer edge or fuller look\u003c\/li\u003e\n  \u003cli\u003eRetractable pencil stays travel-friendly and neat\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? The L'Oreal Paris Colour Riche Lip Liner in 772 Lasting Plum suits anyone wanting a reliable lip-defining tool with buildable coverage — from makeup minimalists who want a neat, defined outline to beauty enthusiasts layering bold lip color. It fits well in everyday makeup bags and professional kits for artists who need a twist-up liner that combines pigment control with skin-friendly ingredients.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eCyclopentasiloxane, Candelilla Cera \/ Candelilla Wax \/ Cire De Candelilla, Vp\/Hexadecene Copolymer, Cyclotrisiloxane, C13-16 Isoparaffin, Myristyl Lactate, Paraffin, Cera Microcristallina \/ Microcrystalline Wax \/ Cire Microcristalline, Carnauba \/ Carnauba Wax \/ Cire De Carnauba, Stearyl Heptanoate, Hydroxylated Lanolin, Cera Alba \/ Beeswax \/ Cire D'abeille, Hydrogenated Castor Oil, Quaternium-18 Hectorite, Talc, Polyethylene, Dimethicone, Propylene Carbonate, Methylparaben, Propylparaben, Tocopherol, Ascorbyl Palmitate [+\/- May Contain: Ci 77492, Ci 77499, Ci 77491 \/ Iron Oxides, Ci 77891 \/ Titanium Dioxide, Mica, Ci 15850 \/ Red 7 Lake, Ci 15850 \/ Red 6 ]\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the 772 Lasting Plum liner retractable or sharpener-needed?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It's a twist-up, retractable pencil — no sharpener required for everyday use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I wear this liner alone or only under lipstick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can wear it alone for defined color or fill lips and layer with lipstick for deeper saturation.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":51491669868777,"sku":"B004BCX7YY","price":54.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loreal-paris-colour-riche-772-front-packaging.jpg?v=1783341556","url":"https:\/\/cervaaustralia.com\/products\/loreal-paris-colour-riche-lip-liner-pencil-772-lasting-plum-deep-reddened-plum-creamy-satin-retractable","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}