{"product_id":"loreal-paris-age-perfect-hydrating-luminous-lipstick-splendid-plum-0-13-oz-moisturizing-color","title":"L'Oreal Paris Age Perfect Hydrating Luminous Lipstick — Splendid Plum 0.13 oz, Moisturizing Color","description":"\u003cstrong\u003eL'Oréal Paris Age Perfect Luminous Hydrating Lipstick in Splendid Plum is a moisturizing, color-rich lipstick created to deliver luminous pigment while helping lips feel softer and more comfortable throughout the day.\u003c\/strong\u003e\n\n\u003cp\u003eThis lipstick is part of L'Oréal Paris's Age Perfect line, designed with mature skin needs in mind. It combines a nourishing serum and pro-vitamin B5 with a concentrated caring core to provide long-lasting moisture and smooth-looking color. The shade Splendid Plum offers a flattering, sophisticated purple-toned finish that complements a wide range of skin tones.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this lipstick keep lips hydrated for hours?\u003c\/h3\u003e\n\u003cp\u003eThe formula contains a high proportion of moisturizing ingredients that form a cushion of care on the lips. These components help reduce the appearance of dryness and the movement of color into lip lines, so the finish appears smoother for longer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNourishing serum plus pro-vitamin B5 to support softness\u003c\/li\u003e\n  \u003cli\u003e46% caring core ingredients for sustained hydration\u003c\/li\u003e\n  \u003cli\u003eColor formulation designed to minimize feathering into lip lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of finish and color payoff should I expect from Splendid Plum?\u003c\/h3\u003e\n\u003cp\u003eSplendid Plum delivers a luminous, medium-coverage finish with a gentle sheen that reads as polished rather than glossy. Pigment is balanced so the shade is noticeable without being overpowering, making it versatile for daytime or evening wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLuminous sheen that reflects light subtly\u003c\/li\u003e\n  \u003cli\u003eMedium opacity suitable for buildable application\u003c\/li\u003e\n  \u003cli\u003ePlum tone that flatters warm and cool undertones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this lipstick formulated for mature lips and how is it different from regular lipstick?\u003c\/h3\u003e\n\u003cp\u003eYes — Age Perfect products are developed for the specific concerns of older skin. The lipstick emphasizes care alongside color: a softer texture, added nourishing actives, and ingredients selected to minimize settling into fine lines around the mouth.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSpecially designed texture for smoother application on mature lips\u003c\/li\u003e\n  \u003cli\u003eEnriched with vitamin-based care to support lip suppleness\u003c\/li\u003e\n  \u003cli\u003ePart of a larger Age Perfect range tailored to 50+ skin needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results and lasting wear?\u003c\/h3\u003e\n\u003cp\u003eFor a neat finish, start with exfoliated, moisturized lips and apply directly from the bullet or with a lip brush for precision. Reapply selectively to refresh color; blotting once after the first layer can help extend wear without sacrificing luminosity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep lips with gentle exfoliation and balm for even application\u003c\/li\u003e\n  \u003cli\u003eUse a lip liner for sharper edges or to prevent feathering\u003c\/li\u003e\n  \u003cli\u003eLayer and blot to increase longevity while keeping the luminous effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: L'Oréal Paris Age Perfect Luminous Hydrating Lipstick in Splendid Plum is aimed at anyone seeking a flattering plum shade that combines dependable color with daily lip care — particularly those who want a softer texture and hydration-focused formula that suits mature lips. If you prefer a comfortable, hydrating lipstick that avoids settling into lines while offering a luminous finish, this product is a practical choice as part of a routine centered on both beauty and lip well-being.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eG9023731 INGREDIENTS TRIMETHYLSILOXYPHENYL DIMETHICONE ISOHEXADECANE SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL POLYETHYLENE HYDROGENATED STYRENE\/METHYLSTYRENE\/INDENE COPOLYMER POLYBUTENE HYDROGENATED POLYISOBUTENE ACRYLIC ACID\/ISOBUTYL ACRYLATE\/ISOBORNYL ACRYLATE COPOLYMER OCTYLDODECYL NEOPENTANOATE PARAFFIN CERA MICROCRISTALLINA \/ MICROCRYSTALLINE WAX \/ CIRE MICROCRISTALLINE SYNTHETIC FLUORPHLOGOPITE ALUMINA SYNTHETIC WAX TOCOPHERYL ACETATE PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE CALCIUM ALUMINUM BOROSILICATE CALCIUM SODIUM BOROSILICATE SILICA MAGNESIUM SILICATE ALUMINUM HYDROXIDE TIN OXIDE CAPRYLOYL SALICYLIC ACID CITRONELLOL GERANIOL LINALOOL LIMONENE EUGENOL BENZYL BENZOATE TOCOPHEROL PARFUM \/ FRAGRANCE [+\/- MAY CONTAIN \/ PEUT CONTENIR CI 77491, CI 77492, CI 77499 \/ IRON OXIDES CI 77891 \/ TITANIUM DIOXIDE CI 15850 \/ RED 7 MICA CI 15985 \/ YELLOW 6 LAKE CI 45380 \/ RED 22 LAKE CI 45410 \/ RED 28 LAKE CI 75470 \/ CARMINE CI 19140 \/ YELLOW 5 LAKE CI 42090 \/ BLUE 1 LAKE] B244361\/2\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does hydration last with this lipstick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is designed to provide up to nine hours of hydration, helping lips feel softer throughout the day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Splendid Plum suitable for mature skin tones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the plum shade is formulated to flatter a variety of undertones and is part of the Age Perfect line for mature lips.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":51492075765993,"sku":"B07Z9WZ6QM","price":56.97,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loreal-age-perfect-splendid-plum-front-packaging.jpg?v=1783353738","url":"https:\/\/cervaaustralia.com\/products\/loreal-paris-age-perfect-hydrating-luminous-lipstick-splendid-plum-0-13-oz-moisturizing-color","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}