{"product_id":"loreal-paris-24hr-eyeshadow-purple-priority-0-12-oz-long-wear-waterproof-powder-cream","title":"L'Oreal Paris 24HR Eyeshadow Purple Priority 0.12 oz — Long-Wear, Waterproof Powder-Cream","description":"\u003cp\u003e\u003cstrong\u003eL'Oréal Paris Infallible 24HR Shadow in Purple Priority is a high-pigment, powder-cream eyeshadow designed to deliver vivid color and comfortable all-day wear for up to 24 hours.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shade blends a rich purple finish with L'Oréal's hybrid powder-cream texture to give you a smooth, buildable wash of color that resists creasing, fading and water during everyday wear. The formula aims to combine the precision of powder pigments with the glide and blendability of a cream, so a single sweep can create an instant, saturated look. Whether you're layering for intensity or buffing for a soft wash, this compact 0.12 oz pot is made for easy application and long-lasting effect.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Purple Priority perform throughout a long day?\u003c\/h3\u003e\n\u003cp\u003eThe formula is engineered for extended wear and is marketed to stay true for up to 24 hours without obvious fading. It resists creasing and moisture to maintain an even, visible color payoff from morning through night. You can expect a consistent finish with minimal touch-ups when applied to clean, primed lids.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e24-hour long-lasting hold for sustained color intensity\u003c\/li\u003e\n  \u003cli\u003eWaterproof and crease-resistant for humid or active conditions\u003c\/li\u003e\n  \u003cli\u003eHigh-impact pigment for single-sweep coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat texture and finish should I expect when using this shadow?\u003c\/h3\u003e\n\u003cp\u003eThe product delivers a luxurious powder-cream texture that glides on like a cream but blends like a powder. It offers a smooth, velvety finish that can be sheered out or built up to bold opacity without becoming cakey. The hybrid feel helps it settle evenly on the lid while preserving vivid color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePowder-cream hybrid for easy glide and blendability\u003c\/li\u003e\n  \u003cli\u003eVelvety, non-drying finish that layers well\u003c\/li\u003e\n  \u003cli\u003eMagnified pigment for intense color payoff\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Purple Priority for best results?\u003c\/h3\u003e\n\u003cp\u003eApply with a flat brush or fingertip for the most concentrated color; use a blending brush to soften edges and diffuse the shade. For longer wear, start with an eye primer or light base to help adhesion and reduce oil transfer. Build color in thin layers to control intensity and avoid fallout.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse fingertip or flat brush for bold application\u003c\/li\u003e\n  \u003cli\u003eBlend edges with a fluffy brush for a softer look\u003c\/li\u003e\n  \u003cli\u003eLayer thin passes to increase intensity without patchiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this shadow be used in different makeup looks?\u003c\/h3\u003e\n\u003cp\u003eYes—Purple Priority is versatile for daytime subtlety or dramatic evening styles. Pair it with neutral browns for a smoky gradient, or combine with metallics and liners to amplify a bold, colorful eye. Its blendable formula makes it easy to transition looks without reapplying a full base.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDay looks: diffuse and blend for a soft wash\u003c\/li\u003e\n  \u003cli\u003eEvening looks: build to full opacity for drama\u003c\/li\u003e\n  \u003cli\u003eLayer with other shades or metallics for dimension\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This product is well suited to anyone seeking a long-wear, travel-friendly pot of eye color with high pigment—makeup beginners who want easy application, busy people needing low-maintenance wear, or enthusiasts building a colorful palette. It's ideal for users who prefer a smooth, buildable finish that performs through long days and active nights. If you want a compact eyeshadow that combines cream-like glide with powder-like blendability and standout purple payoff, L'Oréal Paris Infallible 24HR Shadow in Purple Priority is designed to meet those needs without complicated steps.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eCyclohexasiloxane, Isododecane, Trimethylsiloxysilicate, Nylon-611\/Dimethicone Copolymer, Hdi\/Trimethylol Hexyllactone Crosspolymer, alcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Silica, Caprylyl Glycol,Synthetic Fluorphlogopite, Talc, Polyethylene Terephthalate, Lauroyl Lysine, Tin Oxide, Alumina, Polyurethane-11, [+\/- May Contain \/ Peut Contenir: Mica, CI 77891 \/ Titanium Dioxide, CI 77491, CI 77492, CI 77499 \/ Iron Oxides, CI 77510 \/ Ferric Ferrocyanide, CI 77000 \/ Aluminum Powder, CI 75470 \/ Carmine, CI 77007 \/ Ultramarines, CI 77288 \/ Chromium Oxide Greens, CI 77289 \/ Chromium Hydroxide Green, CI 77742 \/ Manganese Violet, CI 77947 \/ Zinc Oxide, CI 77510 \/ Ferric Ammonium Ferrocyanide, CI 42090 \/ Blue 1 Lake,CI 19140 \/ Yellow 5 Lake]\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long will this eyeshadow last once applied?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for up to 24 hours of wear, it resists creasing and fading under normal conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use a brush or finger to apply it?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Both work well: fingers give intense payoff, brushes help blend and diffuse the edges.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":51492667916521,"sku":"B00HMXLUUC","price":57.92,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loreal-paris-infallible-purple-priority-front-packaging.jpg?v=1783368033","url":"https:\/\/cervaaustralia.com\/products\/loreal-paris-24hr-eyeshadow-purple-priority-0-12-oz-long-wear-waterproof-powder-cream","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}