{"product_id":"loma-violet-shampoo-conditioner-duo-12-fl-oz-2-count-color-correcting-toner-sulfate-free","title":"Loma Violet Shampoo \u0026 Conditioner Duo — 12 fl oz (2-Count) Color-Correcting Toner, Sulfate-Free","description":"\u003cp\u003e\u003cstrong\u003eLoma Violet Shampoo and Conditioner Duo is a pigmented blue-violet shampoo and conditioner pair formulated to neutralize yellow\/brassy tones and refresh blonde or grey hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eKeep brassiness at bay with an easy two-step toning routine: the shampoo removes buildup while depositing cool violet pigments, and the conditioner continues color correction while smoothing and detangling. Both formulas are free of parabens, gluten, sulfates, and sodium chloride, making them a gentle option for color-treated, highlighted, or naturally grey hair that needs periodic toning.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice reduced yellow or brassy tones?\u003c\/h3\u003e\n\u003cp\u003eResults can be seen after the first use for many users, especially on lighter blondes and grey hair. Frequency and intensity depend on your starting tone and how long you leave the product in.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–2 times weekly for maintenance.\u003c\/li\u003e\n  \u003cli\u003eLeave shampoo on for 1–3 minutes; extend up to 5 minutes for stronger toning.\u003c\/li\u003e\n  \u003cli\u003eConditioner can be left on 1–5 minutes to deepen the effect.\u003c\/li\u003e\n  \u003cli\u003eAdjust timing based on porosity and desired coolness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this duo on color-treated or highlighted hair?\u003c\/h3\u003e\n\u003cp\u003eYes—these pigmented formulas are designed to be safe for color-treated and highlighted hair while helping neutralize unwanted warmth. They are free of sulfates and harsh salts, which helps preserve color longevity when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing with sulfate-free surfactants.\u003c\/li\u003e\n  \u003cli\u003eDirect dye pigments lay down cool tones without permanent staining.\u003c\/li\u003e\n  \u003cli\u003eFollow with regular conditioner on non-toning days to maintain balance.\u003c\/li\u003e\n  \u003cli\u003ePatch-test if you have an unusual or fragile color process.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this duo into my hair routine?\u003c\/h3\u003e\n\u003cp\u003eSwap your regular shampoo and conditioner for this pair once or twice a week to correct brassiness while continuing your usual, milder products on alternating days. Use heat protection and regular conditioning treatments as needed for overall hair health.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly, apply violet shampoo, lather, and rinse.\u003c\/li\u003e\n  \u003cli\u003eApply violet conditioner mid-length to ends; detangle and rinse.\u003c\/li\u003e\n  \u003cli\u003eAlternate with a moisturizing regimen to avoid over-toning.\u003c\/li\u003e\n  \u003cli\u003eAdjust timing and frequency to hair porosity and tone goals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat are the key ingredients and safety features?\u003c\/h3\u003e\n\u003cp\u003eThe duo uses pure direct dye color pigments to deposit cool undertones and includes conditioning agents to smooth the hair cuticle. The formulas omit parabens, gluten, sulfates, and sodium chloride for a milder approach suitable for many hair types.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlue-violet direct dye pigments for toning.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansers to reduce stripping of color.\u003c\/li\u003e\n  \u003cli\u003eParaben- and gluten-free formulation.\u003c\/li\u003e\n  \u003cli\u003eNo added sodium chloride to help maintain moisture and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This Loma Violet Duo is made for people with natural or color-treated blonde, highlighted, silver, or grey hair who want an at-home toning solution to reduce yellowing and brassiness. It’s also a good fit for anyone seeking sulfate- and paraben-free haircare ingredients with targeted pigment delivery. If you have very dark hair or are seeking permanent color change, this product is intended as a cosmetic toning step rather than a dye replacement.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eViolet Shampoo: aloe barbadensis leaf juice, water (aqua), sodium cocoyl isethionate, distearyl phthalic acid amide, propanediol, sodium lauryl sulfoacetate, sodium lauroamphoacetate, sodium methyl 2-sulfolaurate, sodium methyl cocoyl taurate, persea gratissima (avocado) oil, creatine, panthenol, tocopherol, hydrolyzed adansonia digitata seed extract, lavandula angustifolia (lavender) flower\/leaf\/stem extract, foeniculum vulgare (fennel) seed extract, helianthus annuus (sunflower) seed extract, dimethicone, polyquaternium-7, cetrimonium chloride, disodium 2-sulfolaurate, guar hydroxypropyltrimonium chloride, glycerin, xanthan gum, benzyl alcohol, gluconolactone, chlorphenesin, sodium benzoate, potassium sorbate, citric acid, lavandula angustifolia (lavender) oil, citrus nobilis (mandarin orange) peel oil, citrus aurantium dulcis (orange) peel oil, anthemis nobilis (roman chamomile) oil, citrus paradisi (grapefruit) peel oil), limonene, coumarin, ext. violet 2 (ci 60730), basic blue 99. Violet Conditioner: Ingredients: aloe barbadensis leaf juice*, cetearyl alcohol, diheptyl succinate, behentrimonium methosulfate, cyclohexasiloxane, propanediol, persea gratissima (avocado) oil, creatine, panthenol, tocopherol*, hydrolyzed adansonia digitata (baobab) seed extract, lavandula angustifolia (lavender) flower\/leaf\/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, thuja occidentalis (cedar) leaf oil, rosmarinus officinalis (rosemary) leaf oil, litsea cubeba (may chang) fruit oil, eucalyptus globulus leaf oil, lavandula (lavender) hybrida oil, citrus limon (lemon) peel oil, juniperus communis (juniper) fruit oil, cymbopogon nardus (citronella) oil, dimethiconol, quaternium-87, cetrimonium chloride, capryloyl glycerin\/sebacic acid copolymer, glycerin*, cyclopentasiloxane, benzyl alcohol, triethoxycaprylylsilane, chlorphenesin, sodium benzoate, potassium sorbate, limonene, citral, linalool, mica, titanium dioxide (ci 77891), ext. violet 2 (ci 60730), basic blue 99, basic red 76.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the Loma Violet Duo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use the violet shampoo and conditioner 1–2 times per week for maintenance; adjust timing for stronger toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this damage my color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—formulas are sulfate-free and paraben-free, designed to tone without aggressively stripping color when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Loma","offers":[{"title":"Default Title","offer_id":51487695306985,"sku":"B07HF88NWJ","price":121.83,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loma-violet-shampoo-front.jpg?v=1783287719","url":"https:\/\/cervaaustralia.com\/products\/loma-violet-shampoo-conditioner-duo-12-fl-oz-2-count-color-correcting-toner-sulfate-free","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}