{"product_id":"loma-nourishing-shampoo-33-oz-sulfate-free-moisture-boost-for-color-keratin-treated-hair","title":"Loma Nourishing Shampoo 33 oz — Sulfate-Free Moisture Boost for Color \u0026 Keratin-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003eLOMA Nourishing Shampoo 33 oz is a sulfate-free, skin-care-inspired cleanser that restores moisture and adds shine with a cranberry and pear aromatherapy blend.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated with an aloe-rich moist complex and certified organic extracts, this liter-size shampoo focuses on replenishing dry, chemically treated, or thirsty hair without harsh sulfates, parabens, or added sodium chloride. Its surfactant system is chosen to be gentle on treated and keratin-smooth styles while providing a rich lather and a crisp, fruity scent profile of cranberry and pear to elevate the wash experience.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes this shampoo gentle enough for treated and fragile hair?\u003c\/h3\u003e\n\u003cp\u003eLOMA prioritizes mild cleansing agents derived from skin care technology rather than aggressive sulfates. That means effective removal of dirt and product build-up while helping preserve color, keratin treatments, and the hair’s natural moisture balance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated without sulfates and sodium chloride to reduce stripping and frizz.\u003c\/li\u003e\n  \u003cli\u003eAloe moist complex and organic extracts to support hydration and manageability.\u003c\/li\u003e\n  \u003cli\u003epH-friendly surfactants designed for repeated use on chemically treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the scent and sensory experience affect everyday use?\u003c\/h3\u003e\n\u003cp\u003eThe aromatherapy pairing of cranberry and pear provides a bright, slightly tart top note with a soft fruity finish that lingers without overpowering. The scent is crafted to make routine washes feel more like a restorative self-care moment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCranberry adds a fresh, invigorating note that uplifts the senses during cleansing.\u003c\/li\u003e\n  \u003cli\u003ePear balances with a subtle sweetness for a refined, modern fragrance.\u003c\/li\u003e\n  \u003cli\u003eGenerous 33 oz size keeps scent consistent across many washes for long-lasting enjoyment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo help improve hair shine and manageability?\u003c\/h3\u003e\n\u003cp\u003eYes—its blend of hydrating botanicals and lightweight conditioning agents helps smooth cuticle texture and enhance surface reflectivity. Regular use can make hair easier to detangle and style while contributing to a healthier-looking sheen.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAloe-based moisture complex aids in replenishing lost hydration and softening hair fibers.\u003c\/li\u003e\n  \u003cli\u003eLight conditioning ingredients reduce friction for easier comb-through when wet.\u003c\/li\u003e\n  \u003cli\u003eSafe compatibility with color and keratin treatments helps maintain radiance between salon visits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? LOMA Nourishing Shampoo 33 oz is aimed at anyone with dry, chemically processed, heat-styled, or naturally thirsty hair who prefers cleaner formulations free of sulfates, parabens, and sodium chloride. It's also a practical choice for stylists, salons, and households that want a larger, cost-effective bottle that supports gentle daily cleansing and a pleasant aromatherapy experience.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ealoe barbadensis leaf juice (aloe vera gel)*, sodium cocoyl isethionate, sodium methyl cocoyl taurate, sodium lauroamphoacetate, glyceryl stearate s.e., cetrimonium chloride, cetearyl alcohol, dimethicone, fragrance, gluconolactone, citric acid, chlorphenesin, guar hydroxypropyltrimonium chloride, polyquaternium-7, hydroxypropyl methylcellulose, olea europaea (olive) fruit oil*, persea gratissima (avocado) oil*, panthenol (vitamin b-5), glycerin* \u0026amp; water \u0026amp; lavandula angustifolia (lavender) flower\/leaf\/stem extract* \u0026amp; foeniculum vulgare (fennel) seed extract* \u0026amp; helianthus annuus (sunflower) seed extract*, tocopherol (vitamin e)*, hydrolyzed quinoa, creatine. *Certified Organic\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is LOMA Nourishing Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated without sulfates and sodium chloride to be gentler on color and keratin-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Daily use is suitable thanks to mild surfactants and hydrating botanicals, but frequency depends on your hair type and styling routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Loma","offers":[{"title":"Default Title","offer_id":51487655362793,"sku":"B00QKY2QWU","price":154.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loma-front-bottle.jpg?v=1783286111","url":"https:\/\/cervaaustralia.com\/products\/loma-nourishing-shampoo-33-oz-sulfate-free-moisture-boost-for-color-keratin-treated-hair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}