{"product_id":"loma-daily-shampoo-33-oz-1-l-sulfate-free-daily-cleanser-for-color-treated-hair-citrus","title":"Loma Daily Shampoo 33 oz (1 L) — Sulfate-Free Daily Cleanser for Color-Treated Hair, Citrus","description":"\u003cp\u003e\u003cstrong\u003eLOMA Daily Shampoo (33 fl oz) is a gentle, clarifying daily cleanser formulated to nourish hair, preserve color, and restore natural moisture balance without sulfates, gluten or parabens.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMade in the USA with certified organic extracts and a citrus aromatherapy blend of tangerine, orange and grapefruit, this one-liter shampoo is designed to refresh hair and scalp every day. It removes buildup while helping hair look shiny and healthy, and it’s safe for color-treated hair. The formula is particularly suited to fine-to-normal hair but works on all hair types that need regular cleansing and light nourishment.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo clean without sulfates?\u003c\/h3\u003e\n\u003cp\u003eLOMA uses sulfate-free surfactants that lift dirt, oils and styling residue without the harsh stripping associated with traditional sulfates. The result is clarified hair that retains more natural moisture and feels softer to the touch.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle, sulfate-free cleansing agents remove buildup effectively\u003c\/li\u003e\n  \u003cli\u003eLeaves natural oils intact to reduce dryness and frizz\u003c\/li\u003e\n  \u003cli\u003eSafe for frequent use and for color-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it weigh down fine hair or make thick hair greasy?\u003c\/h3\u003e\n\u003cp\u003eThe formula is balanced to be lightweight on fine and normal textures while still providing adequate cleansing for thicker hair types. For very thick or heavily textured hair, you may prefer to use the shampoo less frequently or follow with a more intensive conditioner on mid-lengths and ends.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight conditioning agents prevent residue-heavy build-up\u003c\/li\u003e\n  \u003cli\u003eClarifying action keeps roots bouncy and fresh\u003c\/li\u003e\n  \u003cli\u003eUse frequency can be adjusted by hair type to avoid heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensory experience does the shampoo provide?\u003c\/h3\u003e\n\u003cp\u003eLOMA Daily Shampoo delivers a fresh, uplifting citrus aromatherapy profile featuring tangerine, orange and grapefruit notes. The scent is subtle yet invigorating and dissipates after rinsing, leaving a clean, natural finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCitrus blend offers energizing scent without lingering heaviness\u003c\/li\u003e\n  \u003cli\u003eFoams softly for an easy, luxurious wash ritual\u003c\/li\u003e\n  \u003cli\u003eRinses clean to reveal glossy, manageable hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this product support color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eBecause it avoids sulfates, parabens and sodium chloride, LOMA Daily Shampoo helps maintain color longevity by reducing the harsh fading effects associated with stronger detergents. Its gentle cleansing keeps color vibrant while addressing scalp and hair health.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates, parabens and sodium chloride to protect color molecules\u003c\/li\u003e\n  \u003cli\u003eNourishing botanical ingredients help preserve sheen and tone\u003c\/li\u003e\n  \u003cli\u003eDaily-friendly formula for regular color-safe maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: LOMA Daily Shampoo 33 oz is for anyone seeking a daily clarifying cleanser that’s gentle enough for frequent use—especially people with fine to normal hair or anyone who wants color-safe, sulfate-free washing. It’s a practical choice for salon pros, households that prefer larger bottles, and customers who favor plant-forward, fragrance-forward formulas without harsh chemicals.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: aloe barbadensis leaf juice (aloe vera gel)*, sodium methyl-2 sulfolaurate \u0026amp; disodium 2-sulfolaurates\/sodium lauryl sulfoacetate, cocamidopropyl betaine, glycerin, citrus tangerina (tangerine) peel oil, citrus aurantium dulcis (orange) peel oil, citrus paradisi (grapefruit) oil, polyquaternium-7, gluconolactone, cetrimonium chloride, polyquaternium-4, hydrolyzed quinoa, chlorphenesin, citric acid, glycerin* \u0026amp; water \u0026amp; lavandula angustifolia (lavender) flower\/leaf\/stem extract* \u0026amp; foeniculum vulgare (fennel) seed extract* \u0026amp; helianthus annuus (sunflower) seed extract*, tocopherol (vitamin e)*, helianthus annuus (sunflower) seed oil*, carthamus tinctorius (safflower) seed oil*, panthenol (vitamin b-5), sodium phytate. *Certified Organic\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is LOMA Daily Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — its sulfate-, paraben- and sodium-chloride-free formula is designed to be gentle on color and help preserve vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for daily use; frequency can be adjusted by hair type—fine to normal daily, thicker hair as needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Loma","offers":[{"title":"Default Title","offer_id":51487725879529,"sku":"B00BFW93LE","price":127.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loma-daily-shampoo-front-packaging.jpg?v=1783289275","url":"https:\/\/cervaaustralia.com\/products\/loma-daily-shampoo-33-oz-1-l-sulfate-free-daily-cleanser-for-color-treated-hair-citrus","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}