{"product_id":"loma-curvy-creme-curl-defining-styling-cream-3-fl-oz-medium-flexible-hold-lightweight","title":"Loma Curvy Crème Curl Defining Styling Cream, 3 fl oz — Medium Flexible Hold, Lightweight","description":"\u003cp\u003e\u003cstrong\u003eLoma Hair Care Curvy Crème is a medium, flexible-hold styling cream that defines curls and activates waves while leaving hair touchable, not crunchy.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCurvy Crème from Loma is a lightweight styling cream designed to enhance natural texture across all hair types. Formulated without parabens, gluten, sulfates, or sodium chloride, it offers a styling boost with clean-beauty credentials. Use it to amplify curl pattern, add body to waves, or smooth and shape non-curly hair for polished, flexible styles.\u003c\/p\u003e\n\n\u003ch3\u003eHow will Curvy Crème change my curl routine?\u003c\/h3\u003e\n\u003cp\u003eCurvy Crème helps curls form with more definition and reduced frizz while maintaining movement. It doesn’t create a hard cast, so curls remain soft to the touch and reworkable throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to damp or dry hair to encourage curl clumping and shape.\u003c\/li\u003e\n\u003cli\u003eMedium hold controls shape without stiffness for natural bounce.\u003c\/li\u003e\n\u003cli\u003eLightweight feel prevents weighing down fine or layered hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this on waves or straight hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula performs well on waves to enhance S-shape texture and on straight hair as a firmer styling cream for structure and separation. It’s versatile enough for both texture enhancement and light sculpting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor waves: scrunch into damp hair to boost definition and body.\u003c\/li\u003e\n\u003cli\u003eFor straight hair: smooth a small amount into dry strands for separation and a controlled finish.\u003c\/li\u003e\n\u003cli\u003eSuitable for layered styles that need lightweight hold and movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Curvy Crème for best results?\u003c\/h3\u003e\n\u003cp\u003eStart with a pea-sized amount and build as needed—less is easier to distribute than removing excess. Work through mid-lengths to ends, avoiding the roots if you want volume at the scalp.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOn damp hair: rake or scrunch for enhanced curl formation; diffuse if desired.\u003c\/li\u003e\n\u003cli\u003eOn dry hair: use sparingly to reshape or tame frizz without flattening hair.\u003c\/li\u003e\n\u003cli\u003eReapply small amounts to revive curls between washes without buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this product for? Curvy Crème is ideal for anyone seeking defined, touchable curls or more controlled waves—especially people who prefer clean-formulation styling products. It’s practical for users with natural curls, wavy textures, or straight hair needing a styling creme that provides medium hold without stiffness. Because the product is free of parabens, gluten, sulfates, and sodium chloride, it suits those who prioritize gentler ingredient profiles in their hair routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ealoe barbadensis leaf juice*, water (aqua) (eau), polyquaternium-46, glycol stearate, vp\/methacrylamide\/vinyl imidazole copolymer, propanediol, hydroxypropyl guar, persea gratissima (avocado) oil*, panthenol, creatine, tocopherol, carthamus tinctorius (safflower) seed oil*, olea europaea (olive) fruit oil*, lavandula angustifolia (lavender) flower\/leaf\/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, fucus vesiculosus extract, chondrus crispus extract, spirulina platensis extract, ascophyllum nodosum extract, glycerin*, hydroxyacetophenone, stearamide amp, phenylpropanol, caprylyl glycol, phenoxyethanol, chlorphenesin, potassium sorbate, sodium benzoate, citric acid, fragrance (parfum), benzyl benzoate, limonene, hexyl cinnamal. *Certified Organic\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Loma Curvy Crème safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is free of sulfates and sodium chloride, making it gentle for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product make my hair crunchy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. Curvy Crème gives medium flexible hold without creating a stiff or crunchy feel.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Loma","offers":[{"title":"Default Title","offer_id":51487105188073,"sku":"B0828N9DHD","price":58.02,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/loma-curvy-creme-front-packaging.jpg?v=1783255989","url":"https:\/\/cervaaustralia.com\/products\/loma-curvy-creme-curl-defining-styling-cream-3-fl-oz-medium-flexible-hold-lightweight","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}