{"product_id":"lola-moisturizing-shampoo-from-rio-morte-subita-8-45-fl-oz-sulfate-and-paraben-free-hydration-for-dry-chemically-treated-hair","title":"Lola Moisturizing Shampoo From Rio Morte Subita — 8.45 fl oz, sulfate- and paraben-free hydration for dry chemically treated hair","description":"\u003cp\u003e\u003cstrong\u003eLola From Rio Morte Subita is a moisturizing shampoo formulated to revive dry, chemically treated hair — vegan, cruelty-free, and free from parabens and sulfates.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo blends targeted hydration with gentle cleansing to help restore manageability and shine for hair weakened by coloring, bleaching, or chemical services. Designed for daily or frequent use, its sulfate-free surfactants clean without stripping oils, while conditioning agents improve detangling and softening. The formula focuses on moisture and resilience rather than heavy buildup, making it suitable for hair that needs nourishment without losing definition.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo restore moisture without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe Lola From Rio formula uses lightweight emollients and humectants to draw and lock in moisture without leaving a greasy residue. It balances hydration and slip so strands become easier to comb while staying bouncy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight conditioning agents hydrate cuticles without coating them.\u003c\/li\u003e\n  \u003cli\u003eHumectants attract water to dry areas for improved elasticity.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansers remove impurities without over-drying.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help detangle and reduce breakage after chemical treatments?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo improves combability and reduces friction during wet styling, which can lower snap and breakage on fragile hair. While not a repair treatment, it prepares hair for leave-in products and conditioners that target strength.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSublime detangling properties minimize pulling during brushing.\u003c\/li\u003e\n  \u003cli\u003eSoftening agents smooth fiber surface for gentler styling.\u003c\/li\u003e\n  \u003cli\u003eCompatible with deep conditioners and bond-building treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for color-treated and sensitized scalps?\u003c\/h3\u003e\n\u003cp\u003eFormulated without sulfates and parabens, it's gentler on color-treated strands and less likely to strip dye or natural oils. The vegan, cruelty-free recipe is also free of harsh preservatives commonly linked to irritation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing to preserve color integrity.\u003c\/li\u003e\n  \u003cli\u003eParaben-free preservation to reduce exposure to certain preservatives.\u003c\/li\u003e\n  \u003cli\u003eVegan ingredients avoid animal-derived additives.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage gently into scalp and lengths to break up product buildup, then rinse thoroughly. For very dry or damaged hair, follow with a nourishing conditioner or a targeted mask to lock in moisture and strengthen strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a quarter-sized amount for short hair, more for longer lengths.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to prevent residue and weigh-down.\u003c\/li\u003e\n  \u003cli\u003ePair with a conditioner or weekly treatment for maximum benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Lola From Rio Morte Subita Moisturizing Shampoo is designed for people with dry, brittle, or chemically altered hair seeking a gentle, hydrating cleanse without sulfates or parabens. It’s a good choice for those who want vegan, cruelty-free haircare that improves detangling and softness while preserving color and minimizing further drying. If you need heavy reconstruction for extreme damage, use this shampoo alongside bond-repair treatments; if your priority is lightweight hydration and daily manageability, it can serve as the foundation of a restorative routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau | Guar HydroxypropylTrimonium Chloride | Disodium Laureth Sulfosuccinate | Dicocodimonium Chloride (and) Isopropyl Alcohol | Lauryl Glucoside | PEG-120 Methyl Glucose Dioleate | Polyquaternium-7 | Glycerin (Vegetable Derived) | Cocamidopropyl Betaine | Camellia Sinensis Leaf Extract | Aloe Barbadensis (Aloe Vera) Leaf Extract | Pilocarpus Pennatifolius (Jaborandi) Leaf Extract | Sodium PCA (and) Sodium Lactate (and) Arginine (and) Aspartic Acid (and) PCA (and) Glycine (and) Alanine (and) Serine (and) Valine (and) Proline (and) Threonine (and) Isoleucine (and) Histidine (and) Phenylalanine | Citric Acid | Phenoxyethanol (and) Caprylyl Glycol | Fragrance\/Parfum, Linalool, Limonene.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Lola From Rio Morte Subita safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the sulfate-free formula gently cleans without stripping color, helping preserve dye vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this moisturizing shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as often as needed; daily to every-other-day works well, pairing with conditioner for added moisture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Lola","offers":[{"title":"Default Title","offer_id":51485494509801,"sku":"B074LTNDPQ","price":68.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/lola-from-rio-morte-subita-front-packaging.jpg?v=1783190761","url":"https:\/\/cervaaustralia.com\/products\/lola-moisturizing-shampoo-from-rio-morte-subita-8-45-fl-oz-sulfate-and-paraben-free-hydration-for-dry-chemically-treated-hair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}