{"product_id":"layrite-superhold-pomade-10-5-oz-ultra-strong-water-based-hold-for-thick-coarse-hair-easy-rinse","title":"Layrite Superhold Pomade, 10.5 oz — Ultra-Strong Water-Based Hold for Thick\/Coarse Hair, Easy Rinse","description":"\u003cp\u003e\u003cstrong\u003eLayrite Superhold Pomade is a water-based, ultra-strong styling product that grips and sculpts very thick, coarse, or curly hair while rinsing out easily with water.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEngineered by barbers, Layrite Superhold delivers an aggressive level of control for hairstyles that require intense structure—think high-elevation pomps, slick backs, or sharp, sculpted sides. It carries Layrite's signature vanilla scent and a water-soluble formula so you can achieve lasting definition without sticky residue or difficult removal.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Superhold perform on very thick or coarse hair?\u003c\/h3\u003e\n\u003cp\u003eSuperhold is formulated to spread through dense hair and lock strands into place, giving reliable control without needing large amounts of product. Its texture helps manage volume and reduce flyaways while maintaining a flexible finish so styles look natural rather than stiff.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh tack for firm grip on heavy hair textures\u003c\/li\u003e\n  \u003cli\u003eDistributes smoothly even in thick or curly hair\u003c\/li\u003e\n  \u003cli\u003eFlexible hold prevents crunchy buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I wash this pomade out easily?\u003c\/h3\u003e\n\u003cp\u003eYes—because Superhold is water-based, it breaks down with water and rinses from hair more simply than many oil-based formulas. You won’t need aggressive scrubbing or special cleaners; typical shampooing or even a good wet rinse removes most of the product.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-soluble base for straightforward removal\u003c\/li\u003e\n  \u003cli\u003eLess residue compared with petroleum-based pomades\u003c\/li\u003e\n  \u003cli\u003eMaintains scent and consistency without greasy buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kinds of styles does this pomade support?\u003c\/h3\u003e\n\u003cp\u003eLayrite Superhold excels at shapes that demand structure: high pompadours, tight fades with sculpted tops, and any look requiring sharp lines or sustained elevation. It’s also useful for styling facial hair such as mustaches that need precise shaping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh and tight classic pomps\u003c\/li\u003e\n  \u003cli\u003eSlicked-back looks with long-lasting control\u003c\/li\u003e\n  \u003cli\u003eMustache shaping and detail work\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes it flake or change texture during the day?\u003c\/h3\u003e\n\u003cp\u003eSuperhold is formulated not to flake, offering a clean finish even after hours of wear. The hold is designed to remain flexible so hair moves naturally while staying in place, reducing visible residue or powdery flakes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-flaking formula keeps styles tidy\u003c\/li\u003e\n  \u003cli\u003eFlexible finish for natural-looking movement\u003c\/li\u003e\n  \u003cli\u003eConsistent performance across the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: Layrite Superhold Pomade is aimed at people with coarse, curly, or very thick hair who need a dependable, water-soluble product to create structured, high-hold styles. It’s also a solid pick for barbers and anyone who styles facial hair precisely. If you want a strong-hold pomade that washes out without fuss and preserves a natural look while keeping hair firmly in place, Superhold fills that role.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey features at a glance:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eExtra control for hard-to-manage hair\u003c\/li\u003e\n  \u003cli\u003eGrips hair to shape even high-elevation styles\u003c\/li\u003e\n  \u003cli\u003eSpreads easily in thick, coarse, or curly textures\u003c\/li\u003e\n  \u003cli\u003eHelps manage and strengthen curl formation\u003c\/li\u003e\n  \u003cli\u003eNon-flaking, flexible hold for all-day wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eDirections: Work a small amount between palms, apply evenly through towel-dried or dry hair, and shape as desired. Adjust quantity based on hair density and the height of the style. Rinse clean with water when finished.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Ceteareth-25, PEG-7 Glycerl Cocoate, Polysorbate-20, PVP, Propylene Glycol, PEG-7 Hydrogenated Castor Oil, PEG-8 Beeswax, Fragrance (Parfum), PEG-8 Methicone, DMDM Hydatoin, Methylparaben, Red 4 (CI 14700), Yellow 5 (CI 19140)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Layrite Superhold water-based?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s water-soluble and washes out easily with water or regular shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it work on curly hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to distribute through curly and coarse hair for strong, flexible hold.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Layrite","offers":[{"title":"Default Title","offer_id":51488035864809,"sku":"B0716FRYQV","price":138.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/layrite-superhold-front-jar_jpg.jpg?v=1783300996","url":"https:\/\/cervaaustralia.com\/products\/layrite-superhold-pomade-10-5-oz-ultra-strong-water-based-hold-for-thick-coarse-hair-easy-rinse","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}