{"product_id":"layrite-deluxe-cement-hair-clay-1-5-oz-extreme-hold-matte-styling-clay-reworkable-finish","title":"Layrite Deluxe Cement Hair Clay — 1.5 oz extreme-hold matte styling clay, reworkable finish","description":"\u003cp\u003e\u003cstrong\u003eLayrite Deluxe Cement Hair Clay is an extreme-hold, water-based styling clay that creates a clean matte finish and stays flexible for reshaping throughout the day.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned by barbers for textured, long-lasting styles, this 1.5 ounce jar packs intense hold without leaving hair crunchy, heavy, or flaky. The water-soluble formula rinses out easily while preserving natural texture and a matte appearance. It works across hair types to give structure, definition, and a touchable finish that’s ideal for short to medium-length looks.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Layrite Deluxe Cement Hair Clay perform on hold and reworkability?\u003c\/h3\u003e\n\u003cp\u003eThis clay delivers an extreme, all-day hold yet remains workable so you can reshape your style without adding extra product. It keeps hair in place through humidity and activity while avoiding stiffness or brittle residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIntense high hold that keeps styles set until washed out\u003c\/li\u003e\n  \u003cli\u003eReworkable throughout the day for quick touch-ups\u003c\/li\u003e\n  \u003cli\u003eNo flaking or visible residue when applied correctly\u003c\/li\u003e\n  \u003cli\u003eWater-based for easy removal at the sink\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Layrite Deluxe Cement Clay weigh my hair down or make it look greasy?\u003c\/h3\u003e\n\u003cp\u003eThe formula is specifically balanced to provide strong control with a clean matte finish, so hair looks natural and textured—not greasy or limp. It adds body and separation without leaving an oily sheen.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMatte finish for a modern, natural look\u003c\/li\u003e\n  \u003cli\u003eLight-to-medium feel despite strong hold\u003c\/li\u003e\n  \u003cli\u003eSuitable for creating volume and texture in short to medium cuts\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply this clay for best results?\u003c\/h3\u003e\n\u003cp\u003eWork a small amount between palms to soften the texture, then apply evenly through dry or slightly damp hair. Focus on roots and mid-lengths for volume and use fingertips to define pieces or tame flyaways.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a pea-sized amount; increase as needed\u003c\/li\u003e\n  \u003cli\u003eWarm in hands until pliable for smoother distribution\u003c\/li\u003e\n  \u003cli\u003eUse on dry hair for maximum hold, damp hair for lighter texture\u003c\/li\u003e\n  \u003cli\u003eWash out easily with water—no heavy shampoo requirement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of hairstyles and hair types benefit most from this clay?\u003c\/h3\u003e\n\u003cp\u003eLayrite Deluxe Cement is ideal for structured short cuts, pompadours, quiffs, and textured crops where strong hold and matte texture are desired. It performs well on straight, wavy, and coarse hair that needs control without stiffness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest for short to medium lengths requiring high hold\u003c\/li\u003e\n  \u003cli\u003eGreat for textured and piecey styles that need definition\u003c\/li\u003e\n  \u003cli\u003eWorks on thicker hair to maintain shape all day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want a professional-strength, barber-formulated clay that secures your style from morning until night while keeping hair touchable and natural-looking, this Layrite Deluxe Cement Hair Clay is built for you. It’s especially suited to people who need serious hold without shine—barbers, active professionals, and anyone who prefers a matte, textured finish with the option to restyle during the day.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Lanolin Wax, VP\/VA Copolymer, Beeswax\/Cera Alba, Tribehenin, Bis-Diglyceryl Polyacyladipate-2, Cetearyl Alcohol, Petrolatum, Ozokerite, Vinyl Caprolactam\/VP\/Dimethylaminoethyl Methacrylate Copolymer, Ceteareth-20, Alcohol, Denat.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Layrite Deluxe Cement Hair Clay water-based and easy to wash out?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s water-based and rinses out easily with water, no heavy shampoo needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I restyle my hair after applying this clay?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is reworkable, allowing reshaping throughout the day without adding product.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Layrite","offers":[{"title":"Default Title","offer_id":51486285332713,"sku":"B0736VZMM1","price":64.12,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/layrite-deluxe-cement-front-jars.jpg?v=1783214197","url":"https:\/\/cervaaustralia.com\/products\/layrite-deluxe-cement-hair-clay-1-5-oz-extreme-hold-matte-styling-clay-reworkable-finish","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}