{"product_id":"laura-mercier-pure-canvas-illuminating-primer-radiant-finish-brightening-12-hour-makeup-wear","title":"Laura Mercier Pure Canvas Illuminating Primer — Radiant Finish, Brightening \u0026 12‑Hour Makeup Wear","description":"\u003cp\u003e\u003cstrong\u003eLaura Mercier Pure Canvas Primer Illuminating is a radiance-boosting face primer that smooths skin, minimizes the look of dark spots, and helps makeup stay fresh and luminous for up to 12 hours.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight illuminating primer blends skincare and makeup prep to create an even, softened canvas. Formulated with over 85% skincare ingredients, rose extracts, and porcelain flower, it delivers instant glow from encapsulated luminous pearls while supporting long-term brightness. The gel-cream texture hydrates and refines skin surface so foundation applies more evenly and resists fading.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this primer make skin look brighter without heavy shimmer?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses encapsulated luminous pearls and plant-derived brighteners to reflect light subtly, producing a natural multidimensional glow instead of glittery shimmer. Moisturizing rose extracts and porcelain flower work over time to reduce the appearance of discoloration so radiance appears more even and authentic.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEncapsulated luminous pearls create soft light reflection, not sparkle.\u003c\/li\u003e\n  \u003cli\u003ePorcelain flower supports visible long-term brightness.\u003c\/li\u003e\n  \u003cli\u003eRose extracts hydrate and smooth for a smoother light-diffusing surface.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it extend the wear of my makeup during a long day?\u003c\/h3\u003e\n\u003cp\u003eYes — the primer is designed to lock in makeup and maintain a fresh appearance for up to 12 hours. Its light, tack-free finish helps foundation adhere evenly and resists patching, so color stays true and skin texture looks refined throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreates a stable base for foundation and tinted products.\u003c\/li\u003e\n  \u003cli\u003eProtects against fading and patchiness across extended wear.\u003c\/li\u003e\n  \u003cli\u003eLeaves a breathable, non-greasy surface that layers well under makeup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it help reduce the look of dark spots and uneven tone?\u003c\/h3\u003e\n\u003cp\u003eFormulated to target the appearance of hyperpigmentation, the primer blends brightening actives with regular use to help even out discoloration. Immediate smoothing and light reflection hide irregularities while ongoing ingredient support promotes a more uniform-looking complexion.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrightening ingredients reduce contrast of dark spots over time.\u003c\/li\u003e\n  \u003cli\u003eInstant soft-focus effect minimizes visible discoloration.\u003c\/li\u003e\n  \u003cli\u003eDaily use supports a more balanced skin tone beneath makeup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for best results in my routine?\u003c\/h3\u003e\n\u003cp\u003eApply a pea-sized amount to clean, moisturized skin before foundation or tinted SPF. Focus on areas with texture or pigmentation, then gently press or glide the primer until absorbed. Layer foundation or concealer as usual; you can also use a bit on top of foundation for targeted glow without disturbing makeup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after moisturizer and before foundation or SPF.\u003c\/li\u003e\n  \u003cli\u003eStart with a small amount and build only where needed.\u003c\/li\u003e\n  \u003cli\u003eReapply minimally for targeted radiance, not all-over shimmer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Laura Mercier Pure Canvas Primer Illuminating is suited for anyone seeking a lightweight, skincare-powered makeup base that enhances luminosity and evens tone. It works well for normal to dry skin that benefits from added hydration and soft-focus radiance, and for those who want to minimize the look of dark spots while extending makeup wear without a heavy finish. Ideal for daily use under foundation or for a subtle glow on no-makeup days.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER (AQUA\/EAU), GLYCERIN, BUTYLENE GLYCOL, CAPRYLIC\/CAPRIC TRIGLYCERIDE, PYRUS MALUS (APPLE) FRUIT EXTRACT, ISODODECANE, NEOPENTYL GLYCOL DIHEPTANOATE, PPG-51\/SMDI COPOLYMER, ROSA CENTIFOLIA FLOWER EXTRACT, ROSA MULTIFLORA FRUIT EXTRACT, RHODODENDRON FERRUGINEUM EXTRACT, SEA WATER (MARIS AQUA\/EAU DE MER), PHENOXYETHANOL, POLYURETHANE-35, SORBETH-30 TETRAISOSTEARATE, AMMONIUM ACRYLOYLDIMETHYLTAURATE\/VP COPOLYMER, ETHYLHEXYL OLIVATE, DIPROPYLENE GLYCOL, LINOLEIC ACID, PHOSPHOLIPIDS, PHYTOSTEROLS, SORBITAN SESQUIISOSTEARATE, ACRYLATES\/BEHENETH-25 METHACRYLATE COPOLYMER, XANTHAN GUM, PPG-8-CETETH-20, GLYCERYL ACRYLATE\/ACRYLIC ACID COPOLYMER, SODIUM HYDROXIDE, SQUALANE, METHYLPROPANEDIOL, TETRASODIUM EDTA, SODIUM CITRATE, CITRIC ACID, CAPRYLYL GLYCOL, MICA, PHENYLPROPANOL. +\/- (MAY CONTAIN\/PEUT CONTENIR) IRON OXIDES (CI 77491, 77492, 77499).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this primer suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated with gentle plant extracts and a lightweight texture, many with sensitive skin tolerate it, but patch-test if you have known sensitivities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it alone without foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it provides a subtle glow and evens tone, so it works well by itself for a fresh, radiant look.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Laura Mercier","offers":[{"title":"Default Title","offer_id":51489950662889,"sku":"B0CXQ48PJY","price":138.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/laura-mercier-front-packaging-illuminating-primer.jpg?v=1783307079","url":"https:\/\/cervaaustralia.com\/products\/laura-mercier-pure-canvas-illuminating-primer-radiant-finish-brightening-12-hour-makeup-wear","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}