{"product_id":"laura-geller-new-york-serum-foundation-spf-50-03-medium-buildable-coverage-hydrating-radiant-finish-for-mature-skin","title":"LAURA GELLER NEW YORK serum foundation SPF 50+ — 03 Medium, buildable coverage \u0026 hydrating radiant finish for mature skin","description":"\u003cp\u003e\u003cstrong\u003eBetter Than 'Block is a lightweight, skincare-infused serum foundation with broad-spectrum SPF 50+ that evens tone, hydrates, and provides buildable light-to-medium coverage ideal for mature skin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis multi-tasking formula combines foundation, daily sun protection, and nourishing ingredients in a single step. Designed with women 40+ in mind, it layers easily, resists creasing, and helps skin look smoother, brighter, and naturally radiant throughout the day. Fragrance-free and formulated to be gentle, the product blends to a skin-like finish while delivering antioxidant-rich oils and vitamins that support hydration and overall skin appearance.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this foundation protect and simplify my routine?\u003c\/h3\u003e\n\u003cp\u003eBetter Than 'Block replaces separate sunscreen and base products by delivering SPF 50+ alongside makeup coverage. It saves time in morning routines while ensuring broad-spectrum defense against UVA and UVB rays without a heavy feel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuilt-in broad-spectrum SPF 50+ eliminates an extra sunscreen step.\u003c\/li\u003e\n  \u003cli\u003eSerum texture doubles as light foundation and daily protective layer.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish suitable for layering under other makeup or worn alone.\u003c\/li\u003e\n  \u003cli\u003eCompact solution for travel and quick touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits does it offer during wear?\u003c\/h3\u003e\n\u003cp\u003eThe formulation includes niacinamide, Vitamins B5 and E, and botanical oils that work while you wear the foundation. These ingredients help even tone, add moisture, and offer antioxidant support to maintain a healthy-looking complexion.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNiacinamide helps visually even skin tone and texture.\u003c\/li\u003e\n  \u003cli\u003eVitamin B5 delivers lightweight moisturization and a plumping effect.\u003c\/li\u003e\n  \u003cli\u003eVitamin E and oils (sunflower, rosehip, grape seed) provide antioxidant support.\u003c\/li\u003e\n  \u003cli\u003eHydrating emollients help reduce the appearance of dryness and fine lines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow natural is the finish and how much coverage can I expect?\u003c\/h3\u003e\n\u003cp\u003eThe serum-light base creates a natural, skin-like radiance that doesn’t cake or settle into fine lines. Coverage is buildable from a subtle, evened-out complexion to a more polished medium coverage when layered.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWeightless feel for a \"your-skin-but-better\" finish.\u003c\/li\u003e\n  \u003cli\u003eBuildable formula allows customized coverage without flaking or heaviness.\u003c\/li\u003e\n  \u003cli\u003eBlends smoothly with brushes, sponges, or fingertips for seamless application.\u003c\/li\u003e\n  \u003cli\u003eLeaves a radiant, healthy-looking sheen rather than matte flatness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work for sensitive or mature skin types?\u003c\/h3\u003e\n\u003cp\u003eFormulated specifically with older skin in mind, the product is fragrance-free and designed to hydrate without irritation. The texture avoids sinking into creases and supports long wear on delicate or reactive complexions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free to minimize potential irritants.\u003c\/li\u003e\n  \u003cli\u003eHydrating oils and vitamins target dryness common in mature skin.\u003c\/li\u003e\n  \u003cli\u003eLightweight serum base reduces the risk of accentuating texture.\u003c\/li\u003e\n  \u003cli\u003eDeveloped for women 40+ but suitable for anyone seeking gentle, protective coverage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho is this for?\u003c\/strong\u003e This foundation is intended for individuals who want to streamline their morning routine without sacrificing sun protection or skin-supporting ingredients. It’s particularly well-suited to mature skin that benefits from added hydration and a non-settling formula, but it also appeals to anyone seeking a lightweight, buildable foundation with strong SPF coverage and antioxidant support.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eActive Ingredients: Homosalate 10.0%, Octisalate 5.0 %, Octocrylene 4.0 %, Titanium Dioxide 4.0%. Inactive Ingredients Water (Aqua), Butylene Glycol, Polymethyl Methacrylate, Cyclopentasiloxane, Octyldodecanol, Octyldodecyl Xyloside, PEG-30 Dipolyhydroxystearate, Isononyl Isononanoate, Propanediol, Caprylic\/Capric Triglyceride, Stearalkonium Hectorite, Propylene Carbonate, Cetyl PEG\/PPG-10\/1 Dimethicone, Lecithin, Polyhydroxystearic Acid, Ethylhexyl Palmitate, Isopropyl Myristate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Dimethicone\/Vinyl Dimethicone Crosspolymer, Silica, Dimethicone, Sodium Chloride, Triethoxycaprylylsilane, Styrene\/butadiene copolymer, Phenoxyethanol, Caprylyl Glycol, Hydrogenated Coco-Glycerides, Alteromonas Ferment Extract, Helianthus Annuus (Sunflower) Seed Oil, Rosa Canina Fruit Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Extract, Vitis Vinifera (Grape) Seed Oil, Panthenol, Niacinamide, Cucumis Sativus (Cucumber) Fruit Extract. May Contain: Iron Oxides\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I skip sunscreen when using this foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. This foundation contains broad-spectrum SPF 50+, so it provides daily UVA\/UVB protection as part of your makeup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this suitable for sensitive mature skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated fragrance-free with hydrating vitamins and oils, it’s designed to be gentle and suitable for mature, sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"LAURA GELLER NEW YORK","offers":[{"title":"Default Title","offer_id":51488611893481,"sku":"B09C5PG5NH","price":106.58,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/laura-geller-new-york-bottle-front-label.jpg?v=1783304277","url":"https:\/\/cervaaustralia.com\/products\/laura-geller-new-york-serum-foundation-spf-50-03-medium-buildable-coverage-hydrating-radiant-finish-for-mature-skin","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}