{"product_id":"laura-geller-new-york-jelly-balm-tinted-lip-balm-plum-happy-hydrating-sheer-to-medium-tint-with-squalane-vitamin-e","title":"LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm — Plum Happy, Hydrating Sheer-to-Medium Tint with Squalane \u0026 Vitamin E","description":"\u003cp\u003e\u003cstrong\u003eLAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm in Plum Happy is a moisturizing, buildable lip tint that delivers a semi-shine finish with squalane and vitamin E.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis tinted jelly balm blends effortless color with lasting hydration. Designed to glide on smoothly without feathering or drying, the formula layers from a subtle wash to a more pronounced medium coverage while keeping lips soft. Handmade in Italy and crafted to be vegan and cruelty-free, it gives a comfortable sheen that suits daytime errands and evening plans alike.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this balm keep lips hydrated all day?\u003c\/h3\u003e\n\u003cp\u003eThe Jelly Balm uses squalane to lock in moisture and Vitamin E to nourish and protect the lip surface. Together these ingredients help reduce dryness and leave lips feeling smoother as the day goes on, rather than stripping moisture like some pigmented products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSqualane helps maintain natural hydration and prevents moisture loss.\u003c\/li\u003e\n  \u003cli\u003eVitamin E nourishes and offers antioxidant support for lip skin.\u003c\/li\u003e\n  \u003cli\u003eNon-drying jelly texture avoids tightness or flaking common with mattes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much color can I expect from Plum Happy?\u003c\/h3\u003e\n\u003cp\u003ePlum Happy starts as a sheer, natural tint on first swipe and builds to a medium, berry-leaning shade with additional layers. The formula is designed for gradual intensity so you can control the look from subtle to more vivid without patchiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne swipe: fresh, sheer wash of plum color for daily wear.\u003c\/li\u003e\n  \u003cli\u003eTwo to three swipes: medium, noticeable berry tone suitable for evening.\u003c\/li\u003e\n  \u003cli\u003eBuildable pigment allows customized coverage without streaking.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the Jelly Balm bleed or settle into lip lines?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight, non-sticky formula is engineered not to feather or migrate, so color stays put at the lip edge and won’t easily run into fine lines. Its semi-shine finish gives a polished look without the mess of glosses that bleed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSemi-shine finish provides sheen without stickiness.\u003c\/li\u003e\n  \u003cli\u003eFormulation resists feathering and color migration.\u003c\/li\u003e\n  \u003cli\u003eComfortable wear minimizes transfer and settling into creases.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow easy is this balm to use on the go?\u003c\/h3\u003e\n\u003cp\u003eThe Jelly Balm’s smooth texture and pencil-like applicator make it fast and fuss-free for touch-ups anywhere. Perfect for slipping into a bag or pocket, it requires no mirror for a quick swipe and provides instant hydration plus color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSlide-on application for quick color and hydration.\u003c\/li\u003e\n  \u003cli\u003eCompact, travel-friendly packaging fits small bags or pockets.\u003c\/li\u003e\n  \u003cli\u003eNo need for a separate lip liner—stays within the lip border.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? The LAURA GELLER NEW YORK Jelly Balm in Plum Happy suits anyone who wants an easy, hydrating lip color that looks natural yet buildable—ideal for those with dry lips, people who prefer fuss-free makeup, and shoppers seeking vegan, cruelty-free options. If you want a moisturized, non-feathering berry tint with a soft shine and skincare-forward ingredients, this balm is a practical everyday choice.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAntioxidant to moisturize and protect skin from damage\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this balm vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. LAURA GELLER NEW YORK Jelly Balm is formulated vegan and produced cruelty-free in Italy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer it over other lip products?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It layers well over balms or tints and builds color without flaking or excessive transfer.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"LAURA GELLER NEW YORK","offers":[{"title":"Default Title","offer_id":51485591339241,"sku":"B0FHXSKMF3","price":66.67,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/laura-geller-jelly-balm-plum-happy-front-view.jpg?v=1783193654","url":"https:\/\/cervaaustralia.com\/products\/laura-geller-new-york-jelly-balm-tinted-lip-balm-plum-happy-hydrating-sheer-to-medium-tint-with-squalane-vitamin-e","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}