{"product_id":"kristin-ess-purple-toning-shampoo-for-blonde-hair-10-fl-oz-sulfate-free-shine","title":"Kristin Ess Purple Toning Shampoo for Blonde Hair — 10 fl. oz, Sulfate-Free Shine","description":"\u003cp\u003e\u003cstrong\u003eKristin Ess The One Purple Shampoo is a sulfate-free toning shampoo that neutralizes brass and yellow tones while helping strengthen and add shine to blonde or lightened hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo combines violet pigments with Kristin Ess’s Zip-Up Technology™ — a strengthening complex formulated to smooth cuticles, target weakened strands, and help reduce the look of split ends. It’s designed to be gentle on color and keratin-treated hair, free from sulfates, silicones, parabens, and phthalates, and suitable for both natural and color-treated blondes and brunettes who want to control warmth without over-drying.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo remove brass without overly drying hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses concentrated ultra-violet pigment to counteract yellow and orange tones while including conditioning agents to avoid stripping moisture. Zip-Up Technology™ works on vulnerable areas to smooth the hair surface, making the hair feel softer and look shinier after use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments neutralize warm tones for a cooler, cleaner finish.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free base cleans without aggressive detergents.\u003c\/li\u003e\n  \u003cli\u003eConditioning ingredients maintain moisture and manageability.\u003c\/li\u003e\n  \u003cli\u003eZip-Up Technology™ helps smooth cuticles and reinforce weak spots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use Kristin Ess The One Purple Shampoo to tone my color?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on the shade you want and how brassy your hair is. For ashy or lavender-leaning looks, you can use it with every wash; for neutralizing occasional brass, use it only when needed — typically once or twice a week — and follow with a hydrating conditioner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEvery wash: for lasting ashy or lavender tones.\u003c\/li\u003e\n  \u003cli\u003eOnce or twice weekly: for general brass control and maintenance.\u003c\/li\u003e\n  \u003cli\u003eApply more where hair is warmer or more porous, such as mid-lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eRinse and follow with conditioner or a mask for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on color-treated and keratin-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is safe for color and keratin treatments because it’s free of sulfates and harsh ingredients that can prematurely fade salon color or strip keratin. Its conditioning profile is designed to preserve shine without compromising professionally treated hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-, silicone- and paraben-free to protect treatments.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing that helps retain color vibrancy longer.\u003c\/li\u003e\n  \u003cli\u003eCompatible with keratin-treated and chemically processed hair.\u003c\/li\u003e\n  \u003cli\u003eFollow with The One Purple Conditioner for matched toning benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply the shampoo for the best toning effect?\u003c\/h3\u003e\n\u003cp\u003eWork a quarter-sized amount or more into wet hair, concentrating where brass is strongest. Massage to lather, leave on slightly longer at roots if needed, then let the remaining lather run through to the ends before rinsing thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse more product on brass-prone areas and porous ends.\u003c\/li\u003e\n  \u003cli\u003eLet it sit slightly longer at roots for targeted toning.\u003c\/li\u003e\n  \u003cli\u003eRinse well and complete with conditioner or hydrating mask.\u003c\/li\u003e\n  \u003cli\u003eAdjust timing based on desired tonal intensity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Kristin Ess The One Purple Shampoo is ideal for anyone with blonde, highlighted, or lightened hair who wants to control yellow and orange tones without harsh sulfates. It also suits brunettes seeking occasional cool-down of warm highlights, as well as people with color- or keratin-treated hair who need a gentle, conditioning toning option that helps smooth and strengthen compromised strands.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Sodium Lauroyl Sarcosinate, Lauryl Glucoside, Fragrance, Lactic Acid, Peg-120 Methyl Glucose Dioleate, Sodium Lauroyl Lactylate, Algin, Carrageenan, Coco-Glucoside, Hydrolyzed Keratin, Chitosan, Xanthan Gum, Salvia Hispanica Seed Oil, Cocos Nucifera (Coconut) Oil, Gelidiella Acerosa Extract, Hypnea Musciformis Extract, Sargassum Filipendula Extract, Litchi Chinensis Pericarp Extract, Caprylic\/Capric Triglyceride, Polyquaternium-10, Cetearamidoethyldiethonium Succinoyl Hydrolyzed Pea Protein, Disodium Edta, Sorbitol, Glycerin, Methylisothiazolinone, Methylchloroisothiazolinone, Basic Violet 1\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Kristin Ess The One Purple Shampoo safe for keratin-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated without sulfates, silicones, parabens, or phthalates and is safe to use on keratin-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every time I wash my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it with every wash for ashy or lavender tones; otherwise, use it once or twice weekly to neutralize brassy tones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kristin Ess","offers":[{"title":"Default Title","offer_id":51486117822697,"sku":"B079DD34LB","price":64.14,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/kristin-ess-front-bottle_4f1ca155-a02b-4c25-a0dd-936a1a5d5c66.jpg?v=1783210195","url":"https:\/\/cervaaustralia.com\/products\/kristin-ess-purple-toning-shampoo-for-blonde-hair-10-fl-oz-sulfate-free-shine","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}