{"product_id":"kristin-ess-anti-fade-moisturizing-shampoo-10-fl-oz-sulfate-free-uv-color-shield-peptide-protect-for-color-treated-hair","title":"Kristin Ess Anti-Fade Moisturizing Shampoo — 10 fl oz Sulfate-Free, UV Color Shield \u0026 Peptide Protect for Color-Treated Hair","description":"\u003cstrong\u003eKristin Ess+ Anti-Fade Moisturizing Shampoo is a sulfate-free, peptide-infused cleanser designed to help preserve salon color and boost shine while hydrating hair.\u003c\/strong\u003e\n\n\u003cp\u003eIf you want to extend the life of dyed hair without harsh surfactants, this moisturizing shampoo pairs a UV Color Shield Complex with peptide support and color-protecting botanicals. The formula aims to gently remove buildup while minimizing color washout, adding softness and manageability for daily use. Clinically tested measurements support improvements in color retention, shine, and protection from light exposure when used in the Peptide Protect regimen.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect hair color from fading?\u003c\/h3\u003e\n\u003cp\u003eThe product uses a Color Shield UV Complex plus hydrolyzed quinoa to defend dyed hair from environmental and light-related fading. Peptides help maintain strand resilience so color-bearing cuticles stay more intact over repeated washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUV Color Shield reduces color loss from sun exposure.\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed quinoa works to preserve pigment and vibrancy.\u003c\/li\u003e\n  \u003cli\u003ePeptides strengthen the fiber to resist mechanical and chemical wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work for dry or damaged color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the moisturizing base includes glycerin and soybean oil to replenish hydration and smooth the hair surface. It’s formulated to support medium–high porosity and damaged strands, improving softness and reducing frizz without stripping essential oils.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGlycerin draws and locks in moisture for smoother texture.\u003c\/li\u003e\n  \u003cli\u003eSoybean oil provides lightweight nourishment without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants clean without aggressive dryness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for different hair types and styling routines?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is created to be versatile across hair textures — fine to thick, straight to curly — and safe to use alongside keratin treatments. It avoids sulfates, parabens, phthalates, and silicones, making it suitable for many ingredient-sensitive routines and cruelty-free regimens.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free formulation for ethical preferences.\u003c\/li\u003e\n  \u003cli\u003eNo sulfates or parabens to reduce stripping of color and oils.\u003c\/li\u003e\n  \u003cli\u003eKeratin-safe for chemically smoothed hair when following care instructions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo to maximize color longevity?\u003c\/h3\u003e\n\u003cp\u003eUse it as your primary cleansing step in a color-care routine, lathering and rinsing thoroughly, then follow with a compatible conditioner for best results. For twice-weekly or more frequent washing, consider cooler water and shorter wash times to further reduce color loss.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into scalp and lengths, then rinse.\u003c\/li\u003e\n  \u003cli\u003ePair with Peptide Protect Anti-Fade Conditioner for clinical regimen benefits.\u003c\/li\u003e\n  \u003cli\u003eUse cool-to-lukewarm water and limit hot-water exposure to protect pigments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Kristin Ess+ Anti-Fade Moisturizing Shampoo is aimed at anyone with color-treated hair who wants a gentler, hydration-forward cleanse that supports vibrancy — from salon-colored and balayage clients to those with at-home dyes. It’s especially useful for people seeking sulfate-free, vegan products that combine protective actives like peptides and UV defense with a pleasant, warm honey cream fragrance. If your priority is softer, shinier hair with reduced color fade between salon visits, this formula is formulated to fit into your daily or weekly care ritual.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ewater, sodium laureth sulfate, cocamidopropyl betaine, sodium lauryl sulfate, sodium chloride, fragrance, phenoxyethanol, glycerin, sodium sulfate, disodium edta, peg-4 laurate, peg-4 dilaurate, citric acid tetrasodium edta, cetearamidoethyldiethonium succinoyl hydrolyzed pea protein, peg-1m, peg-1m, iodopropynyl butylcar bamate, hypnea musciformis extract, sargassum filipendula extract, sorbitol t, sorbitol, gelidiella acerosa extract, methylchloroisothiazolinone, caprylic\/capric triglyceride, ricinus communis (castor) seed oil, chamomilla recutita (matricaria) flower extract, persea gratissima (avocado) oil, helianthus annuus (sunflower) seed oil, mangifera indica (mango) seed butter, methylisothiazolinone, coco-glucoside, ethylhexylglycerin, sorbitan oleate, algin, carrageenan, chitosan, guar hydroxypropyltrimonium chloride, xanthan gum, red 33 (ci 17200), limonene\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Kristin Ess+ Anti-Fade Shampoo safe for keratin-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is keratin-safe and free of sulfates and harsh silicones, but follow your stylist’s directions for treated hair routines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can, though for best color retention many users opt for slightly less frequent washing and lukewarm water to minimize fading.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kristin Ess","offers":[{"title":"Default Title","offer_id":51485510205673,"sku":"B0FX1MF41L","price":67.59,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/kristin-ess-front-packaging.jpg?v=1783191442","url":"https:\/\/cervaaustralia.com\/products\/kristin-ess-anti-fade-moisturizing-shampoo-10-fl-oz-sulfate-free-uv-color-shield-peptide-protect-for-color-treated-hair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}