{"product_id":"kitsch-rice-water-protein-strengthening-shampoo-12-3-oz-sulfate-free-volumizing-for-thin-damaged-hair","title":"Kitsch Rice Water Protein Strengthening Shampoo 12.3 oz — Sulfate-Free Volumizing for Thin, Damaged Hair","description":"\u003cstrong\u003eKitsch Strengthening Rice Water Protein Shampoo rebuilds and boosts volume in thin, fine, and damaged hair using hydrolyzed rice protein in a clean, daily-use formula.\u003c\/strong\u003e\n\n\u003cp\u003eThis sulfate-free, silicone-free shampoo pairs rice water protein technology with a mostly bio-based formulation to help hair appear stronger, fuller, and more resilient over time. Formulated for everyday use, the product suits both women and men who want to support hair thickness and surface smoothness without harsh ingredients. Packaged in recyclable PCR plastic and produced in the USA, it blends performance with sustainability.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo strengthen fragile or damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses hydrolyzed rice protein molecules that adhere to the hair shaft to help fill surface gaps and improve tensile strength. Over repeated use, this can make hair feel firmer and appear smoother without coating it in silicones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrolyzed rice protein binds to weakened cuticle areas.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing avoids further stripping of moisture.\u003c\/li\u003e\n  \u003cli\u003eFree from parabens, phthalates, and silicones to reduce buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo add volume to flat or fine hair?\u003c\/h3\u003e\n\u003cp\u003eYes. The lightweight protein formula targets limp strands to boost body from root to tip, creating a fuller visual effect without weighing hair down. It’s designed to refresh limp styles while maintaining manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVolumizing action increases lift at the root.\u003c\/li\u003e\n  \u003cli\u003eNon-heavy ingredients preserve natural movement.\u003c\/li\u003e\n  \u003cli\u003eSuitable for layering with conditioners or styling products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the product safe for daily use and color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is formulated for regular use: it’s sulfate-free and color-safe, so it cleans without aggressively stripping hair or fading color. Its mild surfactants and plant-forward composition allow frequent washing while minimizing stress to treated hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e88% bio-based formulation balanced for daily routines.\u003c\/li\u003e\n  \u003cli\u003eColor-safe chemistry helps maintain dyed tones.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and produced with globally sourced ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this fit into a sustainable haircare routine?\u003c\/h3\u003e\n\u003cp\u003eKitsch packages this shampoo in fully recyclable PCR plastic and keeps the ingredient set free from controversial additives, helping consumers choose cleaner, lower-impact options without sacrificing results. The brand emphasizes responsible sourcing and U.S. manufacturing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePCR packaging reduces virgin-plastic use.\u003c\/li\u003e\n  \u003cli\u003eFree of parabens, phthalates, and silicones for cleaner rinses.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and made in the USA from global ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Kitsch Strengthening Rice Water Protein Shampoo is aimed at anyone—men or women—looking to improve the look and feel of fine, thinning, dull, or chemically stressed hair. It’s a practical choice for daily use when you want stronger-looking, fuller hair without silicones or harsh cleansing agents, and for shoppers who prefer cleaner formulas and recyclable packaging.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eRice Water\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and sulfate-free, designed to cleanse gently without accelerating color fade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for daily use, but frequency can vary—everyday for normal hair, or alternate days if your scalp is dry or hair is dry.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kitsch","offers":[{"title":"Default Title","offer_id":51485778772201,"sku":"B0FWDDN77G","price":62.53,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/kitsch-front-bottle-rice-water-shampoo.jpg?v=1783199448","url":"https:\/\/cervaaustralia.com\/products\/kitsch-rice-water-protein-strengthening-shampoo-12-3-oz-sulfate-free-volumizing-for-thin-damaged-hair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}