{"product_id":"kitsch-purple-toning-shampoo-bar-for-blondes-color-treated-hair-3-5-oz-sulfate-free-biotin-strengthening","title":"Kitsch Purple Toning Shampoo Bar for Blondes \u0026 Color‑Treated Hair — 3.5 oz, Sulfate‑Free Biotin Strengthening","description":"\u003cstrong\u003eKitsch Purple Toning Shampoo Bar is a sulfate- and silicone-free solid shampoo that neutralizes brassy yellow tones while strengthening blonde and color-treated hair with biotin.\u003c\/strong\u003e\n\n\u003cp\u003eIf you want a low-waste way to maintain cool, vibrant blonde, silver, or highlighted hair, this concentrated shampoo bar delivers toning benefits without harsh detergents or plastic bottles. Designed for both natural and color-treated light hair, the formula targets unwanted warmth, adds shine, and supports strand resilience with plant-forward ingredients and biotin. Its balanced pH and gentle surfactants cleanse without stripping color, so you can use it routinely to refresh tone between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this bar reduce brassiness in blonde or grey hair?\u003c\/h3\u003e\n\u003cp\u003eThe bar uses purple pigments to counteract yellow and orange undertones through color theory—cooling warm hues on the hair surface for a refreshed, silvery finish. It deposits just enough toner to visibly mute brass without leaving purple residue when used correctly. Frequency depends on hair porosity and starting tone, so adjusting use will let you find the right maintenance rhythm.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePurple color pigments neutralize yellow and brassy reflection.\u003c\/li\u003e\n  \u003cli\u003eShort contact times prevent over-toning and purple buildup.\u003c\/li\u003e\n  \u003cli\u003eUse 1–3 times weekly depending on brassiness and hair porosity.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly for even, natural-looking cool tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo bar damage or fade my color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is balanced to protect hair dye while removing grime and buildup; it does not contain sulfates or aggressive detergents that commonly strip color. Because it’s pH-aware and gentle, it helps preserve vibrancy longer than many standard clarifying products. Still, pairing with a moisturizing conditioner or occasional color-safe mask keeps strands smooth and prevents premature fading.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and silicone-free to minimize color stripping.\u003c\/li\u003e\n  \u003cli\u003eBalanced pH to maintain dye stability and hair cuticle health.\u003c\/li\u003e\n  \u003cli\u003eDesigned for regular use without harsh clarifying action.\u003c\/li\u003e\n  \u003cli\u003eFollow with color-safe conditioner for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does biotin in the bar help my hair’s strength and shine?\u003c\/h3\u003e\n\u003cp\u003eBiotin is included in the formula to support the appearance of fuller, more resilient strands by promoting smoother hair surface and reduced breakage during styling and brushing. In topical products, biotin works with conditioning agents to improve texture and shine rather than changing biological growth. Regular use can leave hair looking healthier and easier to manage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBiotin aids in improving strand texture and resilience.\u003c\/li\u003e\n  \u003cli\u003eConditioning agents reduce friction and enhance shine.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing preserves natural oils that protect hair structure.\u003c\/li\u003e\n  \u003cli\u003eSuitable for frequent use to support ongoing manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow eco-friendly is this bar compared to liquid shampoos?\u003c\/h3\u003e\n\u003cp\u003eThis solid shampoo bar replaces multiple plastic bottles and is created with a low-waste, ocean-positive commitment. Each bar is formulated without parabens, phthalates, or artificial fragrances and is made in the USA from responsibly sourced ingredients. Choosing a bar reduces single-use plastic and simplifies travel—no liquid limits or spills.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEach bar replaces up to two bottles of liquid shampoo.\u003c\/li\u003e\n  \u003cli\u003eFree from parabens, silicones, phthalates, and artificial fragrances.\u003c\/li\u003e\n  \u003cli\u003eMade in the USA using globally sourced, high-quality ingredients.\u003c\/li\u003e\n  \u003cli\u003eOcean-positive program supports removing plastic waste from waterways.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Ideal for people with blonde, silver, white, or highlighted hair who want to control brassiness while using cleaner, low-waste haircare. It suits color-treated hair that needs gentle cleansing and tone maintenance, plus anyone seeking a vegan, sulfate-free option. If you prefer a travel-ready product that reduces plastic use and supports ocean-positive initiatives, this bar fits into a sustainable hair routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSodium Cocoyl Isethionate, Glycerin, Sodium Methyl Cocoyl Taurate, Hydrogenated Castor Oil, Fragrance*, Guar Hydroxypropyltrimonium Chloride, Biotin, Amyl Cinnamal, Cananga Odorata Flower Extract\/Oil, Citronellol, Geraniol, Limonene, Linalool, Linalyl Acetate, Terpineol, Violet 2 (CI 60725) *Natural Fragrance derived from Plants\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the purple shampoo bar?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times weekly based on brassiness and hair porosity; shorter contact times prevent over-toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for all color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—formulated with a balanced pH and without sulfates or silicones to protect most color-treated and highlighted hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kitsch","offers":[{"title":"Default Title","offer_id":51485791486185,"sku":"B0GP91BDSS","price":62.53,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/kitsch-front-packaging-toning-shampoo-bar.jpg?v=1783199733","url":"https:\/\/cervaaustralia.com\/products\/kitsch-purple-toning-shampoo-bar-for-blondes-color-treated-hair-3-5-oz-sulfate-free-biotin-strengthening","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}