{"product_id":"kinkind-purple-shampoo-bar-for-blonde-silver-white-hair-my-platinum-touch-50g-travel-friendly-vegan-toner","title":"KinKind Purple Shampoo Bar for Blonde, Silver \u0026 White Hair — My PLATINUM Touch! 50g Travel-Friendly, Vegan Toner","description":"\u003cp\u003e\u003cstrong\u003eKinKind My PLATINUM Touch! is a vegan purple shampoo bar designed to gently neutralise brassy tones in blonde, silver and white hair while cleansing and protecting the scalp.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you want a daily-use toning product without extra plastic, this solid shampoo bar combines a violet pigment to reflect cooler tones with a mild cleansing base that creates rich lather even in hard water. Handcrafted in the UK and palm-sized for travel, the bar aims to refresh your colour between deeper purple treatments and to replace multiple plastic bottles with one compact, long-lasting alternative.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo bar reduce brassiness without over-drying?\u003c\/h3\u003e\n\n\u003cp\u003eThe purple pigments in this bar sit on the hair surface to counter warm yellow and orange tones, while the formulation uses gentler surfactants and nourishing botanicals so hair feels softer than with many bottle-based purples. It’s intended for frequent, routine use rather than as a one-off intensive toner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet reflecting agents that neutralise brassy tones gradually\u003c\/li\u003e\n  \u003cli\u003eMild cleansing base for daily or between-treatment use\u003c\/li\u003e\n  \u003cli\u003eHydrating ingredients to avoid stripping moisture\u003c\/li\u003e\n  \u003cli\u003eRecommended pairing with the My PLATINUM Touch! conditioner bar for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill a single bar really last up to 50 washes and save plastic?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the compact, palm-sized 50g bar is concentrated and designed to replace around two 250ml bottles per bar, depending on hair length and frequency of use. Proper storage between washes helps the solid last longer by preventing it from sitting in water.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne bar ≈ up to 50 washes for many users\u003c\/li\u003e\n  \u003cli\u003eEach bar can replace about two standard bottles\u003c\/li\u003e\n  \u003cli\u003eStore on a draining dish or rack to extend life\u003c\/li\u003e\n  \u003cli\u003eTravel friendly and plastic-free packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the bar for best toning and lather?\u003c\/h3\u003e\n\n\u003cp\u003eRub the bar between wet hands to build a rich foam or gently circle it over wet lengths and roots to distribute the lather. For targeted toning, focus on brassy sections and leave the lather for a minute or two before rinsing; frequency depends on how cool you want your tone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLather in hands or apply directly to wet hair\u003c\/li\u003e\n  \u003cli\u003eMassage into the scalp and through lengths for even coverage\u003c\/li\u003e\n  \u003cli\u003eLeave on briefly for stronger toning, then rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eUse alongside the matching conditioner bar for hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for sensitive scalps and colour-treated hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula is crafted to be gentler than many bottled toning shampoos and is free from parabens and animal-derived ingredients, making it suitable for many colour-treated and sensitive scalps. As with any colour or toning product, test a small section first if you have concerns about sensitivity or unexpected tone shift.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eParaben-free and vegan-friendly formulation\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and handcrafted in the UK\u003c\/li\u003e\n  \u003cli\u003eMilder surfactants designed for frequent use\u003c\/li\u003e\n  \u003cli\u003ePatch test recommended for very reactive skin or unusual hair porosity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you have blonde, silver, white, or highlighted hair and want a low-waste, travel-friendly way to maintain cooler tones between stronger salon or at-home purple treatments, this bar is aimed at you. It suits those looking for a gentler daily toning option, people who prioritise sustainability and plastic reduction, and travellers who need compact haircare. Pair with KinKind’s My PLATINUM Touch! conditioner bar for better balance of tone and moisture.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSodium Coco Sulfate, Pentylene Glycol, Aqua (Water), Parfum (Fragrance), Limonene, Linalool, Citronellol, Hexyl Cinnamal, Alpha-Isomethyl Ionone, Geraniol , CI 60730 (Ext Violet 2).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this purple shampoo bar?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as a regular, gentle toner between weekly intensive washes—many users apply it 1–3 times per week depending on desired coolness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this bar dry out my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated with milder cleansers and hydrating ingredients, but pairing with the My PLATINUM Touch! conditioner bar helps maintain softness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KinKind","offers":[{"title":"Default Title","offer_id":51486017814761,"sku":"B08FLHJR7X","price":64.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/kinkind-toning-purple-shampoo-bar-front.jpg?v=1783208319","url":"https:\/\/cervaaustralia.com\/products\/kinkind-purple-shampoo-bar-for-blonde-silver-white-hair-my-platinum-touch-50g-travel-friendly-vegan-toner","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}