{"product_id":"kevin-murphy-smooth-again-wash-frizz-control-shampoo-for-thick-coarse-hair-250-ml-hydrating-sulfate-free","title":"KEVIN.MURPHY Smooth.Again.Wash frizz control shampoo for thick, coarse hair — 250 mL, hydrating \u0026 sulfate-free","description":"\u003cstrong\u003eSMOOTH.AGAIN.WASH is a hydrating, frizz-control shampoo formulated to soften thick, coarse and unruly hair while improving shine and manageability.\u003c\/strong\u003e\n\n\u003cp\u003eThis sulfate- and paraben-free shampoo from KEVIN.MURPHY uses a lightweight conditioning base and reflective micro-particles to cleanse without stripping moisture, leaving hair smoother and visibly glossier. Enriched with Monoi oil, Murumuru seed butter and sunflower seed extract, it targets dry, resistant hair to reduce surface roughness and improve comb-through during styling. Designed for daily use, the formula combines gentle surfactants with botanical hydrators to balance cleansing and conditioning in a single step.\u003c\/p\u003e\n\n\u003ch3\u003eHow does SMOOTH.AGAIN.WASH reduce frizz without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe formula blends lightweight emollients and natural butters that smooth the hair cuticle rather than coating it heavily. Micro-reflective particles add visible shine so hair appears healthier while slip-enhancing ingredients ease detangling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMonoi oil for softening and manageability\u003c\/li\u003e\n  \u003cli\u003eMurumuru seed butter to replenish lipids without heaviness\u003c\/li\u003e\n  \u003cli\u003eSunflower seed extract to help maintain shine and elasticity\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants that cleanse gently\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo hydrate coarse or thick hair?\u003c\/h3\u003e\n\u003cp\u003eYes — SMOOTH.AGAIN.WASH focuses on hydration where hair needs it most by combining aloe-derived moisturizers and conditioning botanicals. It restores surface moisture and improves texture so styling is easier and ends look less frizzy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAloe vera delivers lightweight hydration to dry sections\u003c\/li\u003e\n  \u003cli\u003eNourishing oils and butters reinforce hair’s natural barrier\u003c\/li\u003e\n  \u003cli\u003eDaily-use formulation supports ongoing moisture balance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for colored or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eFormulated without sulfates and parabens, SMOOTH.AGAIN.WASH is milder than many traditional shampoos and is appropriate for most color- or chemically-treated hair. As with any salon product, follow up with color-safe conditioners or treatments suggested by your stylist for optimal longevity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from sulfates and parabens to reduce strip-out risk\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing maintains color vibrancy longer\u003c\/li\u003e\n  \u003cli\u003ePairs well with KEVIN.MURPHY treatments for specialty needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use SMOOTH.AGAIN.WASH for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather gently focusing on the scalp, then rinse and repeat if needed. For thick or very coarse hair, follow with a matching conditioner or leave-in smoothing product to lock in softness and control flyaways.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as recommended by your stylist\u003c\/li\u003e\n  \u003cli\u003eWork through mid-lengths and ends to ensure even coverage\u003c\/li\u003e\n  \u003cli\u003eCombine with KEVIN.MURPHY finishing products for longer-lasting smoothness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: SMOOTH.AGAIN.WASH is aimed at anyone with thick, coarse, curly or unruly hair looking for a sulfate- and paraben-free shampoo that tames frizz, boosts shine, and improves manageability. It suits people who prefer everyday cleansing without heavy silicones, and those seeking salon-grade ingredients at home. If your hair resists smoothing or looks dull after washing, this product is formulated to add slip, hydration, and visible radiance while keeping styling simpler.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is SMOOTH.AGAIN.WASH sulfate free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate- and paraben-free, designed for gentler cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Daily use is suitable; adjust frequency based on your hair’s oiliness and styling routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":51487880839401,"sku":"B01MG9BI2K","price":110.49,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/kevin-murphy-smooth-again-wash-front-bottle.jpg?v=1783294501","url":"https:\/\/cervaaustralia.com\/products\/kevin-murphy-smooth-again-wash-frizz-control-shampoo-for-thick-coarse-hair-250-ml-hydrating-sulfate-free","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}